New Haven, Connecticut Audience in United States
New Haven, Connecticut has an estimated audience of 1,231,035 people in United States. 55.4% are female, 44.6% are male, average age 40.9. Top brand affinities: Alaska, Google Analytics, WGN-TV, CAC 40, Graham Greene (actor).
Top brand affinities include Alaska, Google Analytics, WGN-TV, with strongest over-indexing on Alaska (2.91× the country average). Demographically, the New Haven, Connecticut audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Travel & Leisure · Type: POI
Demographics of New Haven, Connecticut fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.9 |
| Estimated audience size | 1,231,035 |
Audience persona
The typical New Haven, Connecticut fan in United States is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.91× | Travel & Leisure |
| Google Analytics | 2.92× | Internet & Social Media |
| WGN-TV | 1.67× | Movies & TV |
| CAC 40 | 1.56× | Business & Career |
| Graham Greene (actor) | 1.75× | |
| Food quality | 1.88× | Food & Beverages |
| Omaha Storm Chasers | 2.47× | Sports |
| John Key | 2.47× | Politics & Society |
| Otto Graham | 1.92× | Sports |
| Jc caylen | 2.87× | Internet & Social Media |
| Venstre (Denmark) | 1.8× | Politics & Society |
| Call of Duty: Modern Warfare: Mobilized | 1.55× | Games |
| IWin Online | 3.18× | Games |
| Hitoki Iwase | 1.56× | Sports |
| JSS Medical College | 2.36× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.07 |
| DIY Mentality | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 1.02 |
| Community Orientation | OPEN | 1 |
| Career Orientation | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.3% |
| Netherlands | 7.2% |
| Canada | 2.2% |
See New Haven, Connecticut audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for New Haven, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.