Nogales, Sonora Audience in United States
Nogales, Sonora has an estimated audience of 476,707 people in United States. 34.8% are female, 65.2% are male, average age 36.2. Top brand affinities: The Boomtown Rats, Toros de Tijuana, ESC Rennes School of Business, Butik Hamil, Ext JS.
Top brand affinities include The Boomtown Rats, Toros de Tijuana, ESC Rennes School of Business, with strongest over-indexing on The Boomtown Rats (13.3× the country average). Demographically, the Nogales, Sonora audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Nogales, Sonora fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 36.2 |
| Estimated audience size | 476,707 |
Audience persona
The typical Nogales, Sonora fan in United States is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for The Boomtown Rats.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Boomtown Rats | 13.3× | Music & Radio |
| Toros de Tijuana | 12.04× | Sports |
| ESC Rennes School of Business | 10.42× | Business & Career |
| Butik Hamil | 9.64× | Fashion & Accessoires |
| Ext JS | 8.8× | Technology & Electronics |
| bumGenius | 7.88× | Kids & Family |
| Isabela (province) | 7.35× | |
| Santa Isabel, São Paulo | 6.4× | Travel & Leisure |
| İsmayıllı | 6.15× | |
| St Matthew Passion | 5.93× | |
| University of Nueva Caceres | 5.47× | Business & Career |
| Alsancak | 5.24× | |
| Budovideos.com | 5.04× | |
| Mad About You | 4.68× | Movies & TV |
| Panama | 4.5× | Travel & Leisure |
| Iqra University - IU | 4.04× | Business & Career |
| Ixtapaluca | 4.02× | Travel & Leisure |
| Italian Market, Philadelphia | 3.62× | |
| Minnesota | 3.53× | Travel & Leisure |
| Lucca | 3.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.11 |
| Extroversion | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 0.92 |
| Convenience Orientation | PREMIUM | 0.9 |
| Spirituality | BALANCE | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 48.1% |
| United States | 21.2% |
| Colombia | 11.1% |
See Nogales, Sonora audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nogales, Sonora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.