North Audience in United States

North logo

North has an estimated audience of 863,062 people in United States. 50.5% are female, 49.5% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, JTV (Indonesia), Penn & Teller, Dental hygienist, Leverage (TV series).

The average North fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, JTV (Indonesia), Penn & Teller, with strongest over-indexing on Minnesota (1.55× the country average). Demographically, the North audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Tradition, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of North fans

Demographic split for North audience in United States
MetricValue
Female50.5%
Male49.5%
Average age39.7
Estimated audience size863,062

Audience persona

The typical North fan in United States is balanced, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for North in United States
RegionReachAffinity
California78,0430.82×
Texas73,8341×
Florida46,3770.79×
New York44,4390.92×
Illinois35,8481.25×
North Carolina33,6511.3×
Arizona31,4531.78×
Missouri30,4682.19×
Ohio26,2530.99×
Georgia25,7200.97×
Pennsylvania25,4020.87×
Massachusetts20,1641.19×
Michigan19,5090.86×
Washington19,0671.1×
New Jersey18,7670.85×
Minnesota17,7121.43×
South Carolina16,0021.23×
Virginia15,5720.74×
Indiana15,0090.95×
Wisconsin12,8710.99×
Colorado12,8440.94×
Tennessee12,7290.74×
Maryland10,4210.7×
Kansas9,8721.45×
Oregon9,4990.96×
Alabama9,4690.79×
Louisiana8,4490.76×
Connecticut7,4440.86×
Iowa7,2281.02×
Nevada7,2040.86×
Kentucky7,1890.66×
Mississippi7,1751.01×
Oklahoma6,5400.68×
Utah6,3870.83×
Arkansas5,6460.79×
Nebraska4,7151.09×
Idaho4,0460.93×
New Hampshire3,4461.01×
Montana3,4201.43×
North Dakota3,4171.93×
Rhode Island3,1551.15×
West Virginia2,8720.71×
Maine2,8650.93×
New Mexico2,5360.59×
Hawaii2,4450.66×
Alaska2,2351.21×
Vermont2,1111.39×
South Dakota2,0691.04×
Washington, District of Columbia1,8620.72×
Delaware1,4220.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North audience
BrandAffinityCategory
Minnesota1.55×Travel & Leisure
JTV (Indonesia)2.16×
Penn & Teller2.46×Movies & TV
Dental hygienist1.77×Health
Leverage (TV series)1.63×Movies & TV
Mad About You3.08×Movies & TV
Mackenzie Foy1.81×Fashion & Accessoires
Stop Bullying3.8×Politics & Society
Toros de Tijuana5.85×Sports
Parma2.21×Travel & Leisure
Ext JS5.21×Technology & Electronics
My Name Is Khan5.29×Movies & TV
Bus Driver (video game)2.37×Games
Cachorros1.52×Pets & Animals
The Boomtown Rats6.95×Music & Radio
bumGenius4.99×Kids & Family
Yoga Journal1.91×Sports
Ixtapaluca1.78×Travel & Leisure
The Diving Bell and the Butterfly2.3×Movies & TV
St Matthew Passion3.98×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North audience
TraitClusterScore
TraditionCONSERVATISM1.36
Career OrientationPOWER1.28
DIY MentalityTHRILL1.21
Need for SecurityCONSERVATISM1.17
Risk AppetiteTHRILL1.12
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for North
CountryShare
United States27.9%
Germany18.9%
Japan13.2%

See North audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does North have in United States?

North has an estimated audience of 863,062 people in United States, concentrated in California and Texas.

What is the gender split and age of North fans?

50.5% of North fans are female, 49.5% are male, with an average age of 39.7 years.

Which brands do North fans like most?

North fans show strongest brand affinity for Minnesota (1.55×), JTV (Indonesia) (2.16×), and Penn & Teller (2.46×) over the country average.

Where do North fans live in United States?

North fans in United States are most concentrated in California (reach 78,043), Texas (reach 73,834), and Florida (reach 46,377). These three regions account for the largest share of the active audience.

What other brands do North fans also like?

Beyond North itself, the audience over-indexes on JTV (Indonesia) (2.16×), Penn & Teller (2.46×), Dental hygienist (1.77×), and Leverage (TV series) (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.