North Dallas Audience in United States

North Dallas logo

North Dallas has an estimated audience of 363,269 people in United States. 64.3% are female, 35.7% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, Leverage (TV series), George Mikan, James Stewart, Jr., Ohio State Buckeyes women's basketball.

The average North Dallas fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, Leverage (TV series), George Mikan, with strongest over-indexing on Nebraska (13.46× the country average). Demographically, the North Dallas audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of North Dallas fans

Demographic split for North Dallas audience in United States
MetricValue
Female64.3%
Male35.7%
Average age38.8
Estimated audience size363,269

Audience persona

The typical North Dallas fan in United States is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for North Dallas in United States
RegionReachAffinity
Texas272,45212.9×
California19,8070.5×
Florida11,0180.45×
New York10,2400.5×
Oregon8,5762.06×
Louisiana7,1591.53×
Georgia6,4200.57×
Oklahoma6,2961.56×
Illinois6,2470.52×
North Carolina4,9490.45×
Arkansas4,7691.59×
Arizona4,3390.58×
Tennessee4,3380.6×
Missouri4,1640.71×
Pennsylvania4,0500.33×
Ohio3,9810.36×
Virginia3,8890.44×
New Jersey3,5170.38×
Washington3,4030.47×
Colorado3,3130.58×
Alabama3,2210.63×
Michigan3,2080.34×
Mississippi2,9530.99×
Massachusetts2,7390.38×
Minnesota2,6000.5×
Maryland2,3220.37×
South Carolina2,2060.4×
Indiana2,1500.32×
Wisconsin1,9710.36×
Kansas1,8420.64×
Nevada1,5070.43×
Utah1,4790.45×
Iowa1,4570.49×
Kentucky1,3770.3×
West Virginia1,3300.79×
Alaska1,3271.71×
New Mexico1,2450.68×
Idaho1,2280.67×
Hawaii1,1730.75×
Connecticut1,1600.32×
Montana1,1571.15×
South Dakota1,1421.36×
North Dakota1,1121.49×
New Hampshire1,0950.77×
Wyoming1,0752×
Nebraska1,0730.59×
Rhode Island1,0580.91×
Maine1,0570.81×
Vermont1,0401.63×
Delaware9470.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Dallas audience
BrandAffinityCategory
Nebraska13.46×Travel & Leisure
Leverage (TV series)2.36×Movies & TV
George Mikan5.63×Sports
James Stewart, Jr.5.55×Sports
Ohio State Buckeyes women's basketball1.72×Sports
Parma1.52×Travel & Leisure
Lion of Judah1.71×
JBS USA1.74×Food & Beverages
IWeb1.73×
Rafael Lovato Jr.4.26×Sports
Ext JS1.83×Technology & Electronics
Droop-E2.71×Music & Radio
Jebel Ali Free Zone2.15×Business & Career
bumGenius1.62×Kids & Family
James Booker2.38×Music & Radio
The Boomtown Rats1.93×Music & Radio
W. E. B. Griffin1.67×Literature
Naval Air Engineering Station Lakehurst3.17×
Cacciucco1.76×Food & Beverages
University of Cagliari1.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Dallas audience
TraitClusterScore
Urban LifestyleOPEN1.45
Career OrientationPOWER1.3
Need for SecurityCONSERVATISM1.15
Luxury OrientationPREMIUM1.14
Family OrientationCONSERVATISM1.13
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for North Dallas
CountryShare
United States99.8%
Germany0.1%
Italy0.0%

See North Dallas audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does North Dallas have in United States?

North Dallas has an estimated audience of 363,269 people in United States, concentrated in Texas and California.

What is the gender split and age of North Dallas fans?

64.3% of North Dallas fans are female, 35.7% are male, with an average age of 38.8 years.

Which brands do North Dallas fans like most?

North Dallas fans show strongest brand affinity for Nebraska (13.46×), Leverage (TV series) (2.36×), and George Mikan (5.63×) over the country average.

Where do North Dallas fans live in United States?

North Dallas fans in United States are most concentrated in Texas (reach 272,452), California (reach 19,807), and Florida (reach 11,018). These three regions account for the largest share of the active audience.

What other brands do North Dallas fans also like?

Beyond North Dallas itself, the audience over-indexes on Leverage (TV series) (2.36×), George Mikan (5.63×), James Stewart, Jr. (5.55×), and Ohio State Buckeyes women's basketball (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Dallas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.