Northwest Territories Audience in United States

Northwest Territories logo

Northwest Territories has an estimated audience of 636,430 people in United States. 56.7% are female, 43.3% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Life of Pi, Parma, John Key, Jumia.

The average Northwest Territories fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Life of Pi, Parma, with strongest over-indexing on Minnesota (1.53× the country average). Demographically, the Northwest Territories audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Northwest Territories fans

Demographic split for Northwest Territories audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.3
Estimated audience size636,430

Audience persona

The typical Northwest Territories fan in United States is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Northwest Territories in United States
RegionReachAffinity
California64,5300.92×
Texas44,4230.81×
New York36,0861.01×
Florida31,9620.74×
Washington23,0001.8×
Illinois21,2091×
Pennsylvania19,9200.93×
Michigan18,4621.11×
Virginia16,0121.03×
Ohio16,0000.82×
Massachusetts15,6651.25×
Georgia15,3190.78×
New Jersey14,6430.9×
North Carolina13,9840.73×
Minnesota13,4471.47×
Wisconsin11,0541.15×
Tennessee10,7970.85×
Colorado10,6311.06×
Oregon10,2381.4×
Arizona9,9860.77×
Indiana9,8170.84×
Maryland9,5320.87×
Missouri8,8220.86×
Connecticut6,5051.02×
Kentucky6,4270.81×
South Carolina6,4080.67×
Utah5,7721.01×
Oklahoma5,4120.77×
Alabama5,1130.58×
Louisiana4,9430.6×
Iowa4,8450.92×
Nevada4,5900.75×
Idaho4,1601.3×
Arkansas3,7500.72×
Alaska3,7322.74×
Kansas3,6900.74×
Maine3,3791.48×
Mississippi3,2430.62×
Montana3,0321.72×
Nebraska2,8120.88×
New Hampshire2,7311.09×
Washington, District of Columbia2,3391.22×
New Mexico2,1830.68×
West Virginia2,0400.69×
Rhode Island1,8600.92×
Vermont1,7291.55×
Hawaii1,6500.6×
North Dakota1,6341.25×
South Dakota1,5331.04×
Delaware1,1200.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northwest Territories audience
BrandAffinityCategory
Minnesota1.53×Travel & Leisure
Life of Pi1.53×Movies & TV
Parma1.59×Travel & Leisure
John Key2.66×Politics & Society
Jumia1.55×Fashion & Accessoires
Canino1.9×Travel & Leisure
Jbc1.83×Kids & Family
Jc caylen1.81×Internet & Social Media
WKMG-TV1.54×Movies & TV
cake decorating shop1.58×Food & Beverages
W. E. B. Griffin1.6×Literature
Hardy Bucks1.8×Movies & TV
Ubrique1.73×Travel & Leisure
Pips, Chips & Videoclips2.79×Music & Radio
FilmmakerIQ.com1.56×Movies & TV
Urla, İzmir1.5×Travel & Leisure
JCLU Forever1.71×Fashion & Accessoires
Jbeil District1.7×
JBK Horse Shows1.73×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northwest Territories audience
TraitClusterScore
Community OrientationOPEN1.17
DIY MentalityTHRILL1.17
Family OrientationCONSERVATISM1.16
Need for SecurityCONSERVATISM1.15
IndividualismJOY1.14
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Northwest Territories
CountryShare
Canada35.1%
United States26.3%
United Kingdom7.1%

See Northwest Territories audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Northwest Territories have in United States?

Northwest Territories has an estimated audience of 636,430 people in United States, concentrated in California and Texas.

What is the gender split and age of Northwest Territories fans?

56.7% of Northwest Territories fans are female, 43.3% are male, with an average age of 42.3 years.

Which brands do Northwest Territories fans like most?

Northwest Territories fans show strongest brand affinity for Minnesota (1.53×), Life of Pi (1.53×), and Parma (1.59×) over the country average.

Where do Northwest Territories fans live in United States?

Northwest Territories fans in United States are most concentrated in California (reach 64,530), Texas (reach 44,423), and New York (reach 36,086). These three regions account for the largest share of the active audience.

What other brands do Northwest Territories fans also like?

Beyond Northwest Territories itself, the audience over-indexes on Life of Pi (1.53×), Parma (1.59×), John Key (2.66×), and Jumia (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northwest Territories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.