Rascasse Audience Intelligence

Once Upon a Time in the West Audience in United States

Name: Once Upon a Time in the West — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Once Upon a Time in the West in United States — modelled from more than twelve digital signal sources. Once Upon a Time in the West has an estimated audience of 499,991 people in United States.

#19among Western in United States #3215among Movie / TV Show / Series in United States #6808in Movies & TV

The average Once Upon a Time in the West fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marion Cotillard, Shirley MacLaine, Tom Selleck, with strongest over-indexing on Marion Cotillard (117.71× the country average).

Demographically, the Once Upon a Time in the West audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Once Upon a Time in the West fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Marion Cotillard.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Once Upon a Time in the West profile in United States.

Audience size

500K

in United States

Gender

39.8%♀

60.2% male

Age

36.1

average years

Country rank

#36646

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Once Upon a Time in the West viewers

39.8% are female, 60.2% are male, average age 36.1.

Fig. 02

Gender split

39.8%

Female

60.2%

Male

Demographic split for Once Upon a Time in the West audience in United States
Metric	Value
Female	39.8%
Male	60.2%
Average age	36.1
Estimated audience size	499,991

Fig. 03

Age distribution

Age distribution of the Once Upon a Time in the West audience in United States
Age bracket	Share	%
16-19		38%
20-29		14%
30-39		12%
40-49		14%
50+		23%

Fig. 04

Worldwide distribution

15.6%

of the worldwide Once Upon a Time in the West audience comes from United States.

Worldwide audience distribution share by country for Once Upon a Time in the West
Country	Share
Germany	27.0%
United States	15.6%
Italy	11.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Once Upon a Time in the West audience in United States is strongest.

Fig. 05

Top regions by affinity

Once Upon a Time in the West fans by region: top regions in United States
#	Region	Reach	×
01	Montana	~2K	1.48×
02	Idaho	~3K	1.32×
03	Oregon	~7K	1.29×
04	New Mexico	~3K	1.23×
05	Arizona	~10K	1.19×
06	Oklahoma	~6K	1.18×
07	Missouri	~9K	1.16×
08	Utah	~5K	1.14×
09	Kansas	~4K	1.14×
10	Nebraska	~3K	1.13×
11	Iowa	~4K	1.12×
12	Arkansas	~4K	1.12×
13	Minnesota	~7K	1.11×
14	Washington	~10K	1.10×
15	Alaska	~1K	1.09×
16	Colorado	~8K	1.08×
17	Wisconsin	~8K	1.08×
18	Vermont	<1K	1.08×
19	Maine	~2K	1.06×
20	South Dakota	~1K	1.06×
21	Kentucky	~6K	1.04×
22	North Dakota	<1K	1.04×
23	Alabama	~6K	0.99×
24	New Hampshire	~2K	0.99×
25	California	~50K	0.98×
26	Tennessee	~9K	0.97×
27	Illinois	~10K	0.96×
28	Indiana	~8K	0.96×
29	Ohio	~10K	0.94×
30	West Virginia	~2K	0.93×
31	Michigan	~10K	0.92×
32	Connecticut	~4K	0.92×
33	Pennsylvania	~10K	0.91×
34	Mississippi	~3K	0.91×
35	Louisiana	~5K	0.90×
36	Massachusetts	~8K	0.89×
37	Rhode Island	~1K	0.88×
38	North Carolina	~10K	0.86×
39	Nevada	~4K	0.86×
40	Texas	~30K	0.85×
41	New York	~20K	0.84×
42	Virginia	~10K	0.84×
43	Maryland	~7K	0.84×
44	South Carolina	~6K	0.84×
45	Washington, District of Columbia	~1K	0.83×
46	Georgia	~10K	0.79×
47	Delaware	<1K	0.78×
48	New Jersey	~9K	0.75×
49	Florida	~20K	0.74×
50	Hawaii	~1K	0.73×

Affinity by region — Once Upon a Time in the West, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Once Upon a Time in the West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Once Upon a Time in the West audience
#	Interest	Category	×
01	Marion Cotillard	Movies & TV	117.71×
02	Shirley MacLaine	Movies & TV	78.09×
03	Assetto Corsa	Games	53.21×
04	The Good, the Bad and the Ugly	Movies & TV	47.60×
05	Tom Selleck	Movies & TV	45.31×
06	Blood bank	Health	40.81×
07	Agatha Christie	Literature	33.53×
08	Bram Stoker's Dracula	Movies & TV	32.44×
09	James Stewart	Movies & TV	29.27×
10	Gangs of New York	Movies & TV	28.46×
11	Hell on Wheels (TV series)	Movies & TV	23.93×
12	Helena Bonham Carter	Movies & TV	20.00×
13	Dakar Rally	Sports	20.00×
14	Marie Curie	Business & Career	18.17×
15	Django Unchained	Movies & TV	15.91×
16	Inglourious Basterds	Movies & TV	14.31×
17	Sam Elliott	Movies & TV	12.38×
18	Amy Adams	Movies & TV	12.07×
19	Ed Harris	Movies & TV	10.31×
20	Tom Cruise	Movies & TV	7.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Once Upon a Time in the West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Once Upon a Time in the West audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.89×
Family Orientation	CONSERVATISM	1.79×
Convenience Orientation	PREMIUM	1.71×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Once Upon a Time in the West audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.78×
Pet Ownership	JOY	0.79×
Luxury Orientation	PREMIUM	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Once Upon a Time in the West have in United States?

Once Upon a Time in the West has an estimated audience of 499,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Once Upon a Time in the West viewers?

39.8% of Once Upon a Time in the West fans are female, 60.2% are male, with an average age of 36.1 years.

Which brands do Once Upon a Time in the West fans like most?

Once Upon a Time in the West fans show strongest brand affinity for Marion Cotillard (117.71×), Shirley MacLaine (78.09×), and Tom Selleck (45.31×) over the country average.

Where do Once Upon a Time in the West fans live in United States?

Once Upon a Time in the West fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Once Upon a Time in the West fans also like?

Beyond Once Upon a Time in the West itself, the audience over-indexes on Shirley MacLaine (78.09×), Tom Selleck (45.31×), The Good, the Bad and the Ugly (47.6×), and Agatha Christie (33.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

Django Unchained (3,252,738)
High Noon (2,731,358)
The Good, the Bad and the Ugly (1,587,394)
Dances with Wolves (1,568,321)
Wyatt Earp (film) (1,540,200)

See Once Upon a Time in the West audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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