Once Upon a Time in the West Audience in United States

Once Upon a Time in the West logo

Once Upon a Time in the West has an estimated audience of 463,910 people in United States. 39.8% are female, 60.2% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, HICKIES, Moe Howard, Minnesota, Theocracy.

The average Once Upon a Time in the West fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, HICKIES, Moe Howard, with strongest over-indexing on Elsword (19.92× the country average). Demographically, the Once Upon a Time in the West audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Once Upon a Time in the West fans

Demographic split for Once Upon a Time in the West audience in United States
MetricValue
Female39.8%
Male60.2%
Average age36.1
Estimated audience size463,910

Audience persona

The typical Once Upon a Time in the West fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Once Upon a Time in the West in United States
RegionReachAffinity
California54,1361.06×
Texas35,4590.89×
Florida23,2200.74×
New York22,7440.88×
Illinois16,4571.06×
Pennsylvania14,3180.92×
Ohio13,8450.97×
North Carolina12,7230.91×
Arizona12,3781.31×
Georgia11,2650.79×
Michigan11,0760.91×
Washington10,8831.17×
Virginia9,8050.87×
Missouri8,8941.19×
New Jersey8,7250.74×
Colorado8,6931.19×
Tennessee8,6250.93×
Indiana8,5171×
Massachusetts8,4430.92×
Wisconsin7,2711.04×
Minnesota7,2511.09×
Oregon7,0521.33×
Maryland6,8630.86×
Alabama6,6851.03×
Kentucky5,9481.02×
Oklahoma5,8541.14×
South Carolina5,6100.8×
Louisiana5,4850.92×
Utah5,0251.21×
Iowa4,3961.15×
Connecticut4,2950.92×
Arkansas4,2451.11×
Kansas4,1301.13×
Nevada3,8950.87×
Mississippi3,2200.84×
Idaho3,0421.31×
New Mexico2,9341.26×
Nebraska2,6051.12×
Montana1,8851.46×
Maine1,8551.12×
New Hampshire1,7800.97×
West Virginia1,7770.82×
Hawaii1,3130.66×
Rhode Island1,2360.84×
Washington, District of Columbia1,1970.86×
South Dakota1,0550.98×
Alaska1,0161.02×
Vermont8481.04×
Delaware8390.66×
North Dakota8270.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Once Upon a Time in the West audience
BrandAffinityCategory
Elsword19.92×Games
HICKIES23.18×Fashion & Accessoires
Moe Howard10.74×Movies & TV
Minnesota1.92×Travel & Leisure
Theocracy8.58×Music & Radio
Home equity2.03×Home & Garden
Kendra Scott2.48×Fashion & Accessoires
Superformance16.69×Cars & Mobility
Personalised Gifts3.57×Home & Garden
Better Off Dead (film)8.86×Movies & TV
Home staging3.79×Home & Garden
Corona (band)3.94×Music & Radio
Stamp collecting3.05×Home & Garden
Urban horticulture1.77×Home & Garden
ENA (Emergency Nurses Association)5.89×Health
Wikia1.57×Internet & Social Media
Carbon County, Pennsylvania9.39×Travel & Leisure
Steampunk2.26×Fashion & Accessoires
Hocus Pocus2.17×Movies & TV
Gumbal3.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Once Upon a Time in the West audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Family OrientationCONSERVATISM1.23
TravellingTHRILL1.19
TraditionCONSERVATISM1.19
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Once Upon a Time in the West
CountryShare
Germany21.9%
United States21.3%
United Kingdom7.5%

See Once Upon a Time in the West audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Once Upon a Time in the West have in United States?

Once Upon a Time in the West has an estimated audience of 463,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Once Upon a Time in the West fans?

39.8% of Once Upon a Time in the West fans are female, 60.2% are male, with an average age of 36.1 years.

Which brands do Once Upon a Time in the West fans like most?

Once Upon a Time in the West fans show strongest brand affinity for Elsword (19.92×), HICKIES (23.18×), and Moe Howard (10.74×) over the country average.

Where do Once Upon a Time in the West fans live in United States?

Once Upon a Time in the West fans in United States are most concentrated in California (reach 54,136), Texas (reach 35,459), and Florida (reach 23,220). These three regions account for the largest share of the active audience.

What other brands do Once Upon a Time in the West fans also like?

Beyond Once Upon a Time in the West itself, the audience over-indexes on HICKIES (23.18×), Moe Howard (10.74×), Minnesota (1.92×), and Theocracy (8.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.