Once Upon a Time in the West Audience in United States
Once Upon a Time in the West has an estimated audience of 463,910 people in United States. 39.8% are female, 60.2% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Marion Cotillard, Tom Selleck, The Good, the Bad and the Ugly, Shirley MacLaine, Assetto Corsa.
The average Once Upon a Time in the West fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marion Cotillard, Tom Selleck, The Good, the Bad and the Ugly, with strongest over-indexing on Marion Cotillard (84.12× the country average). Demographically, the Once Upon a Time in the West audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western
Demographics of Once Upon a Time in the West fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 36.1 |
| Estimated audience size | 463,910 |
Audience persona
The typical Once Upon a Time in the West fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Marion Cotillard.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,136 | 1.06× |
| Texas | 35,459 | 0.89× |
| Florida | 23,220 | 0.74× |
| New York | 22,744 | 0.88× |
| Illinois | 16,457 | 1.06× |
| Pennsylvania | 14,318 | 0.92× |
| Ohio | 13,845 | 0.97× |
| North Carolina | 12,723 | 0.91× |
| Arizona | 12,378 | 1.31× |
| Georgia | 11,265 | 0.79× |
| Michigan | 11,076 | 0.91× |
| Washington | 10,883 | 1.17× |
| Virginia | 9,805 | 0.87× |
| Missouri | 8,894 | 1.19× |
| New Jersey | 8,725 | 0.74× |
| Colorado | 8,693 | 1.19× |
| Tennessee | 8,625 | 0.93× |
| Indiana | 8,517 | 1× |
| Massachusetts | 8,443 | 0.92× |
| Wisconsin | 7,271 | 1.04× |
| Minnesota | 7,251 | 1.09× |
| Oregon | 7,052 | 1.33× |
| Maryland | 6,863 | 0.86× |
| Alabama | 6,685 | 1.03× |
| Kentucky | 5,948 | 1.02× |
| Oklahoma | 5,854 | 1.14× |
| South Carolina | 5,610 | 0.8× |
| Louisiana | 5,485 | 0.92× |
| Utah | 5,025 | 1.21× |
| Iowa | 4,396 | 1.15× |
| Connecticut | 4,295 | 0.92× |
| Arkansas | 4,245 | 1.11× |
| Kansas | 4,130 | 1.13× |
| Nevada | 3,895 | 0.87× |
| Mississippi | 3,220 | 0.84× |
| Idaho | 3,042 | 1.31× |
| New Mexico | 2,934 | 1.26× |
| Nebraska | 2,605 | 1.12× |
| Montana | 1,885 | 1.46× |
| Maine | 1,855 | 1.12× |
| New Hampshire | 1,780 | 0.97× |
| West Virginia | 1,777 | 0.82× |
| Hawaii | 1,313 | 0.66× |
| Rhode Island | 1,236 | 0.84× |
| Washington, District of Columbia | 1,197 | 0.86× |
| South Dakota | 1,055 | 0.98× |
| Alaska | 1,016 | 1.02× |
| Vermont | 848 | 1.04× |
| Delaware | 839 | 0.66× |
| North Dakota | 827 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marion Cotillard | 84.12× | Movies & TV |
| Tom Selleck | 32.24× | Movies & TV |
| The Good, the Bad and the Ugly | 44.3× | Movies & TV |
| Shirley MacLaine | 36.66× | Movies & TV |
| Assetto Corsa | 73.96× | Games |
| Bram Stoker's Dracula | 35.35× | Movies & TV |
| James Stewart | 31.24× | Movies & TV |
| Autism Awareness | 10.04× | Health |
| Diabetes mellitus awareness | 6.79× | Health |
| Rachel Weisz | 15.7× | Movies & TV |
| Kia Sportage | 19.92× | Cars & Mobility |
| Agatha Christie | 23.18× | Literature |
| Vera Farmiga | 18.23× | Movies & TV |
| Helena Bonham Carter | 14.72× | Movies & TV |
| Singer-songwriter | 3.43× | Music & Radio |
| Marie Curie | 16.69× | Business & Career |
| Sam Elliott | 7.82× | Movies & TV |
| Dodge Charger | 11.07× | Cars & Mobility |
| Microblogging | 6.94× | Technology & Electronics |
| Atlético Nacional | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Family Orientation | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Need for Security | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.9% |
| United States | 21.3% |
| United Kingdom | 7.5% |
See Once Upon a Time in the West audiences in other countries
- Once Upon a Time in the West — Germany
- Once Upon a Time in the West — United Kingdom
- Once Upon a Time in the West — France
- Once Upon a Time in the West — Italy
- Once Upon a Time in the West — Spain
- Once Upon a Time in the West — Brazil
- Once Upon a Time in the West — Japan
- Once Upon a Time in the West — South Korea
- Once Upon a Time in the West — India
More Western audiences in United States
- Django Unchained (3,359,518)
- Wyatt Earp (film) (1,847,300)
- High Noon (1,688,009)
- The Good, the Bad and the Ugly (1,622,182)
- Django (film) (1,515,081)
Frequently asked questions
How many fans does Once Upon a Time in the West have in United States?
Once Upon a Time in the West has an estimated audience of 463,910 people in United States, concentrated in California and Texas.
What is the gender split and age of Once Upon a Time in the West fans?
39.8% of Once Upon a Time in the West fans are female, 60.2% are male, with an average age of 36.1 years.
Which brands do Once Upon a Time in the West fans like most?
Once Upon a Time in the West fans show strongest brand affinity for Marion Cotillard (84.12×), Tom Selleck (32.24×), and The Good, the Bad and the Ugly (44.3×) over the country average.
Where do Once Upon a Time in the West fans live in United States?
Once Upon a Time in the West fans in United States are most concentrated in California (reach 54,136), Texas (reach 35,459), and Florida (reach 23,220). These three regions account for the largest share of the active audience.
What other brands do Once Upon a Time in the West fans also like?
Beyond Once Upon a Time in the West itself, the audience over-indexes on Tom Selleck (32.24×), The Good, the Bad and the Ugly (44.3×), Shirley MacLaine (36.66×), and Assetto Corsa (73.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Once Upon a Time in the West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.