Oola Audience in United States

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Oola has an estimated audience of 382,546 people in United States. 93.4% are female, 6.6% are male, average age 43.7. Top regions: California, Washington, Pennsylvania. Top brand affinities: Minnesota, Whataburger, Pillow, Kingdom of Judah, English literature.

The average Oola fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Pennsylvania. Top brand affinities include Minnesota, Whataburger, Pillow, with strongest over-indexing on Minnesota (3.94× the country average). Demographically, the Oola audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Oola fans

Demographic split for Oola audience in United States
MetricValue
Female93.4%
Male6.6%
Average age43.7
Estimated audience size382,546

Audience persona

The typical Oola fan in United States is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Oola in United States
RegionReachAffinity
California39,3280.93×
Washington28,6963.74×
Pennsylvania25,3601.97×
Texas23,8030.72×
Florida20,6640.8×
New York17,3810.81×
Illinois10,9740.86×
Michigan10,0321×
Ohio9,5310.81×
Arizona8,0471.03×
North Carolina7,9850.69×
Virginia7,8040.84×
Missouri7,2381.17×
Tennessee7,1160.93×
Indiana6,9490.99×
Minnesota6,9281.26×
New Jersey6,7020.69×
Georgia6,6510.56×
Oregon5,7161.3×
Utah5,4591.59×
Massachusetts5,4220.72×
Colorado5,3820.89×
Wisconsin4,9890.87×
Maryland4,6260.7×
Kentucky4,5560.95×
Oklahoma4,3311.02×
Alabama3,8410.72×
Iowa3,6091.14×
South Carolina3,2970.57×
Nevada3,2920.89×
Louisiana2,9040.59×
Connecticut2,7440.72×
Idaho2,4241.26×
Hawaii2,3781.45×
Kansas2,2940.76×
Arkansas1,9850.63×
New Hampshire1,6951.12×
Nebraska1,6600.87×
Mississippi1,6330.52×
North Dakota1,4241.81×
New Mexico1,3670.71×
West Virginia1,2060.68×
Maine1,1850.86×
Montana1,0490.99×
Alaska9911.21×
Vermont8881.32×
South Dakota8530.96×
Washington, District of Columbia8030.7×
Rhode Island7900.65×
Wyoming7461.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oola audience
BrandAffinityCategory
Minnesota3.94×Travel & Leisure
Whataburger2.04×Food & Beverages
Pillow1.88×Home & Garden
Kingdom of Judah2.71×Politics & Society
English literature2.55×Literature
Jack White1.61×Movies & TV
WFTS-TV1.82×Movies & TV
Fox & Friends1.51×Movies & TV
life is good1.66×Music & Radio
Cadbury World3.16×Travel & Leisure
Buenavista (Madrid)1.94×Travel & Leisure
Cachorros2.64×Pets & Animals
Cachorros2.18×Pets & Animals
International University of Business Agriculture and Technology1.8×Business & Career
Parma1.99×Travel & Leisure
Brooklyn College1.96×Business & Career
Ural Mountains1.73×Travel & Leisure
Jbc4.04×Kids & Family
Gary Clark, Jr.1.62×Music & Radio
All You Need Is Love2.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oola audience
TraitClusterScore
MindfulnessBALANCE1.86
Family OrientationCONSERVATISM1.85
Community OrientationOPEN1.73
TraditionCONSERVATISM1.58
DIY MentalityTHRILL1.53
SpiritualityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Oola
CountryShare
United States94.1%
Germany3.3%
Canada1.5%

See Oola audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Oola have in United States?

Oola has an estimated audience of 382,546 people in United States, concentrated in California and Washington.

What is the gender split and age of Oola fans?

93.4% of Oola fans are female, 6.6% are male, with an average age of 43.7 years.

Which brands do Oola fans like most?

Oola fans show strongest brand affinity for Minnesota (3.94×), Whataburger (2.04×), and Pillow (1.88×) over the country average.

Where do Oola fans live in United States?

Oola fans in United States are most concentrated in California (reach 39,328), Washington (reach 28,696), and Pennsylvania (reach 25,360). These three regions account for the largest share of the active audience.

What other brands do Oola fans also like?

Beyond Oola itself, the audience over-indexes on Whataburger (2.04×), Pillow (1.88×), Kingdom of Judah (2.71×), and English literature (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.