life is good Audience in United States

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life is good has an estimated audience of 1,806,085 people in United States. 85.9% are female, 14.1% are male, average age 44.3. Top regions: Florida, Pennsylvania, New York. Top brand affinities: Alaska, Whataburger, Pillow, 3D printing, Necktie.

The average life is good fan in United States is 44.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Pennsylvania, New York. Top brand affinities include Alaska, Whataburger, Pillow, with strongest over-indexing on Alaska (1.97× the country average). Demographically, the life is good audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Record label

Demographics of life is good fans

Demographic split for life is good audience in United States
MetricValue
Female85.9%
Male14.1%
Average age44.3
Estimated audience size1,806,085

Audience persona

The typical life is good fan in United States is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for life is good in United States
RegionReachAffinity
Florida100,8390.82×
Pennsylvania87,6921.44×
New York86,2080.85×
California85,4320.43×
North Carolina75,8181.4×
Texas71,5360.46×
Massachusetts70,0581.97×
Ohio60,3321.08×
Virginia55,2111.25×
Illinois47,5430.79×
Michigan45,0260.95×
New Jersey43,6190.95×
Georgia42,6910.77×
Tennessee42,4851.17×
Indiana38,2161.16×
Wisconsin31,7961.17×
South Carolina30,5161.12×
Maryland29,1960.94×
Connecticut26,2841.45×
Missouri25,4450.87×
Colorado24,4450.86×
New Hampshire24,2393.41×
Minnesota24,1570.93×
Washington23,9260.66×
Arizona23,7830.64×
Kentucky21,8820.97×
Alabama20,3760.81×
Maine15,8642.45×
Iowa15,7741.06×
Oregon15,0670.73×
Kansas11,9230.84×
Oklahoma10,5730.53×
Arkansas9,9570.67×
West Virginia9,9311.18×
Louisiana9,3610.4×
Utah9,1820.57×
Rhode Island8,6171.5×
Mississippi8,4550.57×
Idaho8,1410.9×
Vermont6,9902.2×
Nevada6,8540.39×
Nebraska6,6530.73×
Delaware6,0401.21×
Montana5,5531.11×
New Mexico4,8510.54×
Hawaii3,7820.49×
South Dakota3,4830.83×
North Dakota2,9220.79×
Washington, District of Columbia2,8980.53×
Alaska2,4820.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for life is good audience
BrandAffinityCategory
Alaska1.97×Travel & Leisure
Whataburger1.78×Food & Beverages
Pillow1.91×Home & Garden
3D printing1.57×Technology & Electronics
Necktie2.02×Fashion & Accessoires
Jack White1.59×Movies & TV
English literature2.04×Literature
WFTS-TV1.73×Movies & TV
Gaelic football1.7×Sports
Information technology consulting1.58×Technology & Electronics
Mariel Hemingway2.17×Fashion & Accessoires
Nasal cavity1.65×Health
Academy Award for Best Production Design3.17×Movies & TV
Boracay1.75×Travel & Leisure
International University of Business Agriculture and Technology1.84×Business & Career
Buenavista (Madrid)1.51×Travel & Leisure
Jonathan Davis1.56×Music & Radio
Cachorros1.73×Pets & Animals
Cachorros1.6×Pets & Animals
Gemma Ward2.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by life is good audience
TraitClusterScore
Community OrientationOPEN1.72
MindfulnessBALANCE1.68
Family OrientationCONSERVATISM1.55
Pet OwnershipJOY1.33
TraditionCONSERVATISM1.3
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for life is good
CountryShare
United States90.3%
Canada1.8%
Germany1.3%

See life is good audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does life is good have in United States?

life is good has an estimated audience of 1,806,085 people in United States, concentrated in Florida and Pennsylvania.

What is the gender split and age of life is good fans?

85.9% of life is good fans are female, 14.1% are male, with an average age of 44.3 years.

Which brands do life is good fans like most?

life is good fans show strongest brand affinity for Alaska (1.97×), Whataburger (1.78×), and Pillow (1.91×) over the country average.

Where do life is good fans live in United States?

life is good fans in United States are most concentrated in Florida (reach 100,839), Pennsylvania (reach 87,692), and New York (reach 86,208). These three regions account for the largest share of the active audience.

What other brands do life is good fans also like?

Beyond life is good itself, the audience over-indexes on Whataburger (1.78×), Pillow (1.91×), 3D printing (1.57×), and Necktie (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for life is good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.