Opium Audience in United States

Opium logo

Opium has an estimated audience of 1,233,612 people in United States. 54.1% are female, 45.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Japanese domestic market, Kendra Scott, Jeep Wagoneer.

The average Opium fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Japanese domestic market, with strongest over-indexing on Elsword (25.77× the country average). Demographically, the Opium audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Opium fans

Demographic split for Opium audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.8
Estimated audience size1,233,612

Audience persona

The typical Opium fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Opium in United States
RegionReachAffinity
California202,6771.49×
Texas143,6911.35×
Florida105,5681.26×
Georgia82,6712.18×
New York80,2781.16×
Illinois46,9041.14×
North Carolina41,3781.11×
Pennsylvania39,4700.95×
New Jersey34,4211.1×
Michigan33,6281.04×
Virginia33,5321.12×
Ohio33,4060.88×
Arizona31,7581.26×
Washington29,4191.19×
Tennessee25,3691.03×
Massachusetts24,1750.99×
Maryland23,3961.1×
Indiana22,8671.01×
Alabama18,9761.1×
Missouri18,9500.95×
Minnesota17,4840.99×
South Carolina17,2520.93×
Colorado16,9200.87×
Louisiana16,3031.02×
Wisconsin15,9960.86×
Nevada15,2351.28×
Oregon15,0401.06×
Kentucky14,0210.91×
Oklahoma13,8561.01×
Connecticut12,1190.98×
Utah10,8090.98×
Mississippi10,0570.99×
Arkansas9,5650.94×
Kansas8,8560.91×
Iowa8,4900.84×
New Mexico6,2671.01×
Hawaii5,6041.06×
Nebraska5,2110.84×
Idaho4,9060.79×
West Virginia4,5870.8×
Rhode Island3,7770.96×
New Hampshire3,6480.75×
Washington, District of Columbia3,4600.93×
Maine3,3010.75×
Delaware2,9570.87×
Montana2,4000.7×
Alaska2,1560.82×
South Dakota1,9430.68×
North Dakota1,8510.73×
Vermont1,4860.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Opium audience
BrandAffinityCategory
Elsword25.77×Games
Israel2.82×Travel & Leisure
Japanese domestic market2.47×Politics & Society
Kendra Scott1.5×Fashion & Accessoires
Jeep Wagoneer2.31×Cars & Mobility
Stamp collecting1.73×Home & Garden
Home staging1.88×Home & Garden
Hocus Pocus1.68×Movies & TV
UK garage1.86×Music & Radio
Jeep Grand Cherokee (WJ)2×Cars & Mobility
Corona (band)1.64×Music & Radio
Kento Yamazaki3.12×Movies & TV
Keeper (password manager)1.61×Technology & Electronics
Primos Hunting5.33×Sports
Hayward, California2.71×Travel & Leisure
Isometric exercise2.11×Sports
Consequence (rapper)1.52×Music & Radio
jordy nelson3.34×Sports
Inland Empire (film)2.12×Movies & TV
JamBase2.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Opium audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.14
IndulgenceJOY1.04
Family OrientationCONSERVATISM1.02
Community OrientationOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Opium
CountryShare
United States27.9%
Spain8.4%
France7.2%

See Opium audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Opium have in United States?

Opium has an estimated audience of 1,233,612 people in United States, concentrated in California and Texas.

What is the gender split and age of Opium fans?

54.1% of Opium fans are female, 45.9% are male, with an average age of 40.8 years.

Which brands do Opium fans like most?

Opium fans show strongest brand affinity for Elsword (25.77×), Israel (2.82×), and Japanese domestic market (2.47×) over the country average.

Where do Opium fans live in United States?

Opium fans in United States are most concentrated in California (reach 202,677), Texas (reach 143,691), and Florida (reach 105,568). These three regions account for the largest share of the active audience.

What other brands do Opium fans also like?

Beyond Opium itself, the audience over-indexes on Israel (2.82×), Japanese domestic market (2.47×), Kendra Scott (1.5×), and Jeep Wagoneer (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Opium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.