Rascasse Audience Intelligence

Paramount Pictures Target Market in United States

A data profile of the people who buy, follow and care about Paramount Pictures in United States — modelled from more than twelve digital signal sources. Paramount Pictures has an estimated audience of 10,817 people in United States.

#14477among Brand in United States#17518in Movies & TV

The average Paramount Pictures fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microsoft Azure, Internet Movie Database, T-Mobile, with strongest over-indexing on Microsoft Azure (57.23× the country average).

Demographically, the Paramount Pictures audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paramount Pictures fan in United States is balanced, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Microsoft Azure.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Paramount Pictures profile in United States.

Audience size
11K
in United States
Gender
47.4%♀
52.6% male
Age
40.8
average years
Country rank
#142718
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paramount Pictures

47.4% are female, 52.6% are male, average age 40.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Paramount Pictures audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.8
Estimated audience size10,817
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Paramount Pictures audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Paramount Pictures audience comes from United States.

Worldwide audience distribution share by country for Paramount Pictures
CountryShare
Canada26.7%
Philippines13.8%
Indonesia11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paramount Pictures audience in United States is strongest.

Fig. 05

Top regions by affinity

Paramount Pictures customers by region in United States
#RegionReachAffinity×
01California~3K2.20×
02Maryland<1K1.49×
03Louisiana<1K1.44×
04Michigan<1K1.42×
05New York<1K1.38×
06Indiana<1K1.38×
07Nevada<1K1.29×
08New Jersey<1K1.19×
09Texas~1K1.15×
10Massachusetts<1K1.15×
11North Carolina<1K1.11×
12Connecticut<1K1.10×
13Florida<1K1.08×
14Georgia<1K1.08×
15Virginia<1K1.07×
16Arizona<1K1.06×
17Kentucky<1K1.01×
18New Mexico<1K1.01×
19Utah<1K1.00×
20Rhode Island<1K1.00×
21Mississippi<1K0.99×
22Hawaii<1K0.99×
23Ohio<1K0.98×
24Illinois<1K0.97×
25Tennessee<1K0.97×
26Vermont<1K0.97×
27Pennsylvania<1K0.96×
28Oregon<1K0.96×
29Maine<1K0.96×
30Montana<1K0.96×
31Washington<1K0.95×
32Oklahoma<1K0.95×
33Alabama<1K0.94×
34New Hampshire<1K0.93×
35Missouri<1K0.92×
36Arkansas<1K0.92×
37Idaho<1K0.92×
38South Carolina<1K0.91×
39Washington, District of Columbia<1K0.91×
40North Dakota<1K0.91×
41Minnesota<1K0.90×
42Iowa<1K0.90×
43South Dakota<1K0.90×
44West Virginia<1K0.89×
45Alaska<1K0.89×
46Delaware<1K0.87×
47Kansas<1K0.82×
48Wisconsin<1K0.79×
49Colorado<1K0.76×
50Nebraska<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Paramount Pictures, United States
0.76×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paramount Pictures audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paramount Pictures audience
#·InterestCategoryAffinity×
01Microsoft AzureTechnology & Electronics57.23×
0210 Things I Hate About You (TV series)Movies & TV11.00×
03Kings (U.S. TV series)Movies & TV9.66×
04Internet Movie DatabaseMovies & TV9.35×
05ShutdownMusic & Radio9.16×
06Bill SkarsgårdMovies & TV8.96×
07Emily BluntMovies & TV7.92×
08Freaky Friday (2003 film)Movies & TV7.42×
09FandangoTravel & Leisure7.34×
10Application programming interfaceTechnology & Electronics7.32×
11Scary Movie (film series)Movies & TV6.93×
12Paramount PlusMovies & TV6.12×
13Rotten TomatoesMovies & TV5.77×
14T-MobileTechnology & Electronics3.40×
15PeacemakerMovies & TV3.13×
16DirecTVMovies & TV2.88×
17Comedy moviesMovies & TV2.15×
18SupermanMovies & TV2.03×
19TelevisionsTechnology & Electronics1.93×
20FIFA World Cup 2026Sports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paramount Pictures audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paramount Pictures audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
Social Media UsageJOY1.49×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paramount Pictures audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Healthy LifestyleBALANCE0.96×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paramount Pictures's target market in United States?

Paramount Pictures's target market in United States covers an estimated 10,817 people, concentrated in California and Texas.

02

What is the gender split and age of Paramount Pictures customers?

47.4% of the Paramount Pictures audience are female, 52.6% are male, with an average age of 40.8 years.

03

Which brands do Paramount Pictures fans like most?

Paramount Pictures fans show strongest brand affinity for Microsoft Azure (57.23×), Internet Movie Database (9.35×), and T-Mobile (3.4×) over the country average.

04

Where do Paramount Pictures fans live in United States?

Paramount Pictures fans in United States are most concentrated in California (reach ~3K), Texas (reach ~1K), and New York (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Paramount Pictures fans also like?

Beyond Paramount Pictures itself, the audience over-indexes on Internet Movie Database (9.35×), T-Mobile (3.4×), Application programming interface (7.32×), and Peacemaker (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Paramount Pictures audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paramount Pictures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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