Parker County, Texas Audience in United States

Parker County, Texas logo

Parker County, Texas has an estimated audience of 615,404 people in United States. 66.0% are female, 34.0% are male, average age 39.5. Top brand affinities: Nebraska, Leverage (TV series), Ohio State Buckeyes women's basketball, George Mikan, James Stewart, Jr..

Top brand affinities include Nebraska, Leverage (TV series), Ohio State Buckeyes women's basketball, with strongest over-indexing on Nebraska (13.94× the country average). Demographically, the Parker County, Texas audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Category: Travel & Leisure · Type: POI

Demographics of Parker County, Texas fans

Demographic split for Parker County, Texas audience in United States
MetricValue
Female66.0%
Male34.0%
Average age39.5
Estimated audience size615,404

Audience persona

The typical Parker County, Texas fan in United States is more female, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nebraska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parker County, Texas audience
BrandAffinityCategory
Nebraska13.94×Travel & Leisure
Leverage (TV series)2.78×Movies & TV
Ohio State Buckeyes women's basketball3.78×Sports
George Mikan4.9×Sports
James Stewart, Jr.5.04×Sports
Buenavista (Madrid)1.5×Travel & Leisure
The Tree of Life (film)1.63×Movies & TV
JBS USA1.85×Food & Beverages
Toros de Tijuana2.94×Sports
Ext JS2.1×Technology & Electronics
Rafael Lovato Jr.3.65×Sports
Jbc1.64×Kids & Family
Droop-E2.79×Music & Radio
St Matthew Passion1.69×
The Boomtown Rats2.13×Music & Radio
bumGenius1.61×Kids & Family
Naval Air Engineering Station Lakehurst3.55×
Jamnalal Bajaj Institute of Management Studies1.54×Business & Career
Alexandr Dolgopolov3.43×Sports
Cacciucco1.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parker County, Texas audience
TraitClusterScore
Urban LifestyleOPEN1.19
Price SensitivityPREMIUM1.17
Risk AppetiteTHRILL1.16
Career OrientationPOWER1.15
DIY MentalityTHRILL1.13
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Parker County, Texas
CountryShare
United States99.9%
United Kingdom0.0%
Germany0.0%

See Parker County, Texas audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Parker County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.