Pasadena, California Audience in United States

Pasadena, California logo

Pasadena, California has an estimated audience of 2,073,224 people in United States. 59.2% are female, 40.8% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Justice, Barclays Center, Leverage (TV series), Tierra Cali, Academy Award for Best Visual Effects.

The average Pasadena, California fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justice, Barclays Center, Leverage (TV series), with strongest over-indexing on Justice (2.16× the country average). Demographically, the Pasadena, California audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pasadena, California fans

Demographic split for Pasadena, California audience in United States
MetricValue
Female59.2%
Male40.8%
Average age38.2
Estimated audience size2,073,224

Audience persona

The typical Pasadena, California fan in United States is more female, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Pasadena, California in United States
RegionReachAffinity
California1,554,9197.91×
Texas434,2812.44×
New York121,7431.05×
Florida103,6420.74×
Maryland91,3522.56×
Illinois69,1241×
Washington55,7181.34×
Pennsylvania50,1920.72×
Ohio48,4410.76×
Arizona46,5351.1×
Virginia44,1620.87×
New Jersey44,0500.84×
Georgia43,4790.68×
North Carolina43,4750.7×
Massachusetts43,2541.06×
Michigan37,0300.68×
Oregon33,1671.4×
Nevada30,2191.51×
Colorado30,1770.92×
Tennessee28,0380.67×
Indiana25,1600.66×
Minnesota23,4910.79×
Missouri23,3410.7×
Wisconsin20,7260.66×
Louisiana19,5120.73×
Utah18,5921×
Connecticut17,0390.82×
South Carolina16,9680.54×
Oklahoma13,9760.61×
Alabama13,9310.48×
Kentucky13,8270.53×
Hawaii11,2841.27×
Iowa10,9950.64×
Washington, District of Columbia10,1981.64×
Kansas10,0590.62×
Arkansas9,8380.58×
Idaho9,0110.87×
Mississippi8,4840.5×
New Mexico8,2240.79×
Nebraska6,5640.63×
New Hampshire5,5750.68×
Maine5,3470.72×
Rhode Island4,7160.71×
West Virginia4,1660.43×
Montana4,0620.71×
Delaware3,6260.63×
Alaska3,2090.72×
Vermont2,9100.8×
South Dakota2,6290.55×
North Dakota1,9990.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pasadena, California audience
BrandAffinityCategory
Justice2.16×Politics & Society
Barclays Center3.65×Sports
Leverage (TV series)1.55×Movies & TV
Tierra Cali1.74×Travel & Leisure
Academy Award for Best Visual Effects2.18×Movies & TV
Rapid prototyping2.73×Business & Career
Sam Bush3.41×Music & Radio
New York Harbor1.59×Travel & Leisure
Lion of Judah1.74×
Bulacan1.92×Travel & Leisure
Cadena SER1.7×Music & Radio
Otto Graham1.9×Sports
IWeb1.64×
Les Brown (bandleader)1.73×Music & Radio
Memphis May Fire1.87×Music & Radio
The Radiators (American band)2.21×Music & Radio
Ext JS2.1×Technology & Electronics
Adventureland (Iowa)2.09×
The Specials1.65×Music & Radio
Caesarea1.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pasadena, California audience
TraitClusterScore
Urban LifestyleOPEN1.55
Luxury OrientationPREMIUM1.54
Quality AwarenessPREMIUM1.41
SustainabilityBALANCE1.34
TravellingTHRILL1.31
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Pasadena, California
CountryShare
United States84.3%
Mexico2.7%
Australia2.2%

See Pasadena, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pasadena, California have in United States?

Pasadena, California has an estimated audience of 2,073,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Pasadena, California fans?

59.2% of Pasadena, California fans are female, 40.8% are male, with an average age of 38.2 years.

Which brands do Pasadena, California fans like most?

Pasadena, California fans show strongest brand affinity for Justice (2.16×), Barclays Center (3.65×), and Leverage (TV series) (1.55×) over the country average.

Where do Pasadena, California fans live in United States?

Pasadena, California fans in United States are most concentrated in California (reach 1,554,919), Texas (reach 434,281), and New York (reach 121,743). These three regions account for the largest share of the active audience.

What other brands do Pasadena, California fans also like?

Beyond Pasadena, California itself, the audience over-indexes on Barclays Center (3.65×), Leverage (TV series) (1.55×), Tierra Cali (1.74×), and Academy Award for Best Visual Effects (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pasadena, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.