Pérez, Santa Fe Audience in United States
Pérez, Santa Fe has an estimated audience of 1,389,292 people in United States. 47.1% are female, 52.9% are male, average age 37.7. Top brand affinities: Minnesota, Spinal muscular atrophy, JTV (Indonesia), Penn & Teller, Mad About You.
Top brand affinities include Minnesota, Spinal muscular atrophy, JTV (Indonesia), with strongest over-indexing on Minnesota (2.45× the country average). Demographically, the Pérez, Santa Fe audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Pérez, Santa Fe fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 37.7 |
| Estimated audience size | 1,389,292 |
Audience persona
The typical Pérez, Santa Fe fan in United States is balanced, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.45× | Travel & Leisure |
| Spinal muscular atrophy | 6.83× | Health |
| JTV (Indonesia) | 2.92× | |
| Penn & Teller | 4.02× | Movies & TV |
| Mad About You | 5.12× | Movies & TV |
| Mackenzie Foy | 2.03× | Fashion & Accessoires |
| Dental hygienist | 1.7× | Health |
| Toros de Tijuana | 5.13× | Sports |
| Cultural studies | 2.37× | Business & Career |
| Ext JS | 5.64× | Technology & Electronics |
| The Boomtown Rats | 11.04× | Music & Radio |
| Stop Bullying | 3.03× | Politics & Society |
| My Name Is Khan | 5.16× | Movies & TV |
| Ixtapaluca | 2.72× | Travel & Leisure |
| bumGenius | 6.41× | Kids & Family |
| The Tree of Life (film) | 1.6× | Movies & TV |
| Warminster Township, Bucks County, Pennsylvania | 4.18× | Travel & Leisure |
| Bus Driver (video game) | 2.08× | Games |
| St Matthew Passion | 5.01× | |
| Ivy Levan | 6.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.18 |
| Risk Appetite | THRILL | 1.06 |
| Urban Lifestyle | OPEN | 0.98 |
| Luxury Orientation | PREMIUM | 0.93 |
| Travelling | THRILL | 0.89 |
| Price Sensitivity | PREMIUM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Mexico | 19.7% |
| Colombia | 14.1% |
See Pérez, Santa Fe audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pérez, Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.