Prairie Audience in United States

Prairie logo

Prairie has an estimated audience of 1,775,610 people in United States. 63.2% are female, 36.8% are male, average age 41.5. Top regions: California, Texas, Illinois. Top brand affinities: Sailor, Tuscany, Julio Cesar Chavez Jr., Nasal cavity, Mad About You.

The average Prairie fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Sailor, Tuscany, Julio Cesar Chavez Jr., with strongest over-indexing on Sailor (1.7× the country average). Demographically, the Prairie audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Prairie fans

Demographic split for Prairie audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.5
Estimated audience size1,775,610

Audience persona

The typical Prairie fan in United States is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Prairie in United States
RegionReachAffinity
California172,3560.88×
Texas156,6381.03×
Illinois118,7492.01×
Florida90,0240.75×
New York74,3610.75×
Virginia42,2770.98×
Ohio40,8370.75×
Pennsylvania40,5230.68×
Washington39,4411.11×
Minnesota38,9861.53×
Georgia38,6030.71×
Michigan38,5860.83×
North Carolina36,8340.69×
Wisconsin35,6391.33×
New Jersey30,8150.68×
Missouri30,6911.07×
Iowa30,0772.06×
Indiana28,9000.89×
Colorado28,6721.02×
Oklahoma27,2151.38×
Massachusetts25,7370.74×
Kansas24,9071.78×
Arizona24,5530.68×
Tennessee23,5390.66×
Maryland21,4720.7×
Oregon18,6780.92×
Alabama17,8690.72×
Louisiana17,3960.76×
South Carolina16,1090.6×
Kentucky15,1090.68×
Nebraska15,0561.69×
Mississippi14,0450.96×
Arkansas13,9000.95×
Idaho13,1731.48×
Utah11,8340.74×
Connecticut11,4700.64×
South Dakota10,9292.66×
Nevada10,4630.61×
North Dakota9,5362.61×
New Mexico6,2980.71×
Montana6,2401.27×
Hawaii5,3520.7×
West Virginia5,0960.62×
Rhode Island4,2690.76×
Maine4,2030.66×
New Hampshire4,1770.6×
Washington, District of Columbia4,0090.75×
Wyoming3,7521.43×
Delaware2,5360.52×
Alaska2,3410.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prairie audience
BrandAffinityCategory
Sailor1.7×Travel & Leisure
Tuscany2.05×Travel & Leisure
Julio Cesar Chavez Jr.1.62×Sports
Nasal cavity1.77×Health
Mad About You1.67×Movies & TV
Brooklyn College1.64×Business & Career
Barclays Center1.5×Sports
John Stuart Mill2.14×Politics & Society
James Butler (American football)2.46×Sports
Fist of Legend2×Movies & TV
John Key1.55×Politics & Society
Cagayan1.71×Travel & Leisure
Junior Chamber International1.6×Politics & Society
Jbc1.88×Kids & Family
Davao Region1.67×Travel & Leisure
JTG1.98×Sports
Gran Chaco1.72×Travel & Leisure
Jean-Marc Vallée1.66×Movies & TV
JBM1.61×Music & Radio
JTB1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prairie audience
TraitClusterScore
DIY MentalityTHRILL1.55
Community OrientationOPEN1.53
Career OrientationPOWER1.33
TraditionCONSERVATISM1.29
IndividualismJOY1.24
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Prairie
CountryShare
United States47.5%
Brazil15.8%
Canada14.5%

See Prairie audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Prairie have in United States?

Prairie has an estimated audience of 1,775,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Prairie fans?

63.2% of Prairie fans are female, 36.8% are male, with an average age of 41.5 years.

Which brands do Prairie fans like most?

Prairie fans show strongest brand affinity for Sailor (1.7×), Tuscany (2.05×), and Julio Cesar Chavez Jr. (1.62×) over the country average.

Where do Prairie fans live in United States?

Prairie fans in United States are most concentrated in California (reach 172,356), Texas (reach 156,638), and Illinois (reach 118,749). These three regions account for the largest share of the active audience.

What other brands do Prairie fans also like?

Beyond Prairie itself, the audience over-indexes on Tuscany (2.05×), Julio Cesar Chavez Jr. (1.62×), Nasal cavity (1.77×), and Mad About You (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prairie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.