Rascasse Audience Intelligence

Rachel Zegler Audience in United States

A data profile of the people who buy, follow and care about Rachel Zegler in United States — modelled from more than twelve digital signal sources. Rachel Zegler has an estimated audience of 3,790,232 people in United States.

#383among Actor Actress or TV Star in United States#1107among Person in United States#968in Movies & TV

The average Rachel Zegler fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gal Gadot, Pedro Pascal, Rose Leslie, with strongest over-indexing on Gal Gadot (43.34× the country average).

Demographically, the Rachel Zegler audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachel Zegler fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Gal Gadot.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel Zegler profile in United States.

Audience size
3.8M
in United States
Gender
40.1%♀
59.9% male
Age
39.3
average years
Country rank
#8409
Person in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel Zegler fans

40.1% are female, 59.9% are male, average age 39.3.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Rachel Zegler audience in United States
MetricValue
Female40.1%
Male59.9%
Average age39.3
Estimated audience size3,790,232
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Rachel Zegler audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Rachel Zegler audience comes from United States.

Worldwide audience distribution share by country for Rachel Zegler
CountryShare
United States23.0%
United Kingdom8.8%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel Zegler audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachel Zegler fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.42×
02California~1M1.31×
03New Jersey~200K1.23×
04New York~500K1.21×
05Idaho~40K1.21×
06Washington~200K1.18×
07Hawaii~30K1.14×
08Nevada~70K1.10×
09Oregon~90K1.09×
10Colorado~100K1.08×
11Texas~600K1.07×
12Florida~500K1.07×
13Illinois~200K1.07×
14Arizona~100K1.06×
15Massachusetts~100K1.06×
16Alaska~20K1.06×
17Virginia~200K1.04×
18Connecticut~70K1.04×
19Oklahoma~80K1.02×
20New Mexico~30K1.02×
21Washington, District of Columbia~20K1.01×
22Missouri~100K1.00×
23Minnesota~100K1.00×
24New Hampshire~30K1.00×
25Pennsylvania~200K0.99×
26North Carolina~200K0.97×
27Kansas~50K0.97×
28Montana~20K0.97×
29Ohio~200K0.95×
30Tennessee~100K0.95×
31Indiana~100K0.95×
32Iowa~50K0.95×
33Rhode Island~20K0.95×
34Maryland~100K0.94×
35Nebraska~30K0.94×
36Georgia~200K0.93×
37Michigan~200K0.93×
38Wisconsin~100K0.93×
39Kentucky~80K0.92×
40Arkansas~50K0.92×
41Maine~20K0.89×
42North Dakota~10K0.89×
43West Virginia~30K0.88×
44Louisiana~80K0.86×
45Alabama~80K0.85×
46Delaware~20K0.85×
47South Dakota~10K0.85×
48Vermont~10K0.85×
49South Carolina~80K0.83×
50Mississippi~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Rachel Zegler, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel Zegler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel Zegler audience
#·InterestCategoryAffinity×
01Gal GadotFashion & Accessoires43.34×
02Rose LeslieMovies & TV38.52×
03Alicia VikanderMovies & TV21.05×
04Alien (franchise)Movies & TV16.50×
05Alison BrieMovies & TV16.04×
06Pedro PascalMovies & TV15.71×
07Candice SwanepoelFashion & Accessoires14.01×
08Mila KunisMovies & TV13.37×
09Margot RobbieMovies & TV12.85×
10Amy AdamsMovies & TV11.47×
11Barbara PalvinFashion & Accessoires11.37×
12Rachel McAdamsMovies & TV11.07×
13Kat DenningsMovies & TV10.04×
14Brie LarsonMovies & TV10.01×
15Michael FassbenderMovies & TV9.21×
16Morena BaccarinMovies & TV8.31×
17Natalie PortmanMovies & TV7.11×
18Alexandra DaddarioMovies & TV5.09×
19Chuck NorrisMovies & TV4.54×
20SupermanMovies & TV1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel Zegler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel Zegler audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.36×
Early Adopter MentalityPOWER1.20×
ExtroversionTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel Zegler audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Pet OwnershipJOY0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel Zegler have in United States?

Rachel Zegler has an estimated audience of 3,790,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rachel Zegler fans?

40.1% of Rachel Zegler fans are female, 59.9% are male, with an average age of 39.3 years.

03

Which brands do Rachel Zegler fans like most?

Rachel Zegler fans show strongest brand affinity for Gal Gadot (43.34×), Pedro Pascal (15.71×), and Rose Leslie (38.52×) over the country average.

04

Where do Rachel Zegler fans live in United States?

Rachel Zegler fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel Zegler fans also like?

Beyond Rachel Zegler itself, the audience over-indexes on Pedro Pascal (15.71×), Rose Leslie (38.52×), Margot Robbie (12.85×), and Alison Brie (16.04×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Zegler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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