Rachel Zegler Audience in United States

Rachel Zegler logo

Rachel Zegler has an estimated audience of 6,764,933 people in United States. 49.0% are female, 51.0% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: La Jolla, Circular Quay, Grinch, AMK Hub, Vocal harmony.

The average Rachel Zegler fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Jolla, Circular Quay, Grinch, with strongest over-indexing on La Jolla (21.9× the country average). Demographically, the Rachel Zegler audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rachel Zegler fans

Demographic split for Rachel Zegler audience in United States
MetricValue
Female49.0%
Male51.0%
Average age39.3
Estimated audience size6,764,933

Audience persona

The typical Rachel Zegler fan in United States is balanced, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for La Jolla.

Top regions in United States

Top regions ranked by reach for Rachel Zegler in United States
RegionReachAffinity
California1,040,4431.4×
Texas667,5621.15×
Florida516,3491.13×
New York466,7231.23×
Illinois254,5821.13×
Pennsylvania231,7351.02×
New Jersey213,6621.24×
North Carolina204,3481×
Ohio203,8110.98×
Georgia201,9770.97×
Virginia174,9151.06×
Michigan168,0810.95×
Washington163,9961.21×
Arizona158,8121.15×
Massachusetts143,0041.07×
Tennessee127,3330.94×
Indiana119,9950.97×
Colorado118,1951.11×
Missouri109,4481×
Maryland106,9720.92×
Minnesota97,0871×
Wisconsin92,5690.91×
Utah87,9391.45×
South Carolina84,2400.83×
Oregon84,0221.08×
Kentucky77,9420.92×
Oklahoma76,5851.02×
Nevada76,3341.17×
Louisiana74,9240.86×
Alabama73,1070.77×
Connecticut70,1461.03×
Iowa53,2500.96×
Kansas52,4860.98×
Arkansas50,7210.91×
Idaho39,9141.18×
Mississippi39,2370.7×
New Mexico34,7471.02×
Hawaii33,4661.15×
Nebraska31,2240.92×
New Hampshire26,0140.98×
West Virginia25,9380.82×
Maine20,6990.85×
Rhode Island19,8920.92×
Washington, District of Columbia19,5410.96×
Montana17,7600.95×
Delaware15,0990.81×
Alaska12,9720.9×
South Dakota12,1280.78×
North Dakota11,5770.83×
Vermont8,9910.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Zegler audience
BrandAffinityCategory
La Jolla21.9×Travel & Leisure
Circular Quay86.71×Travel & Leisure
Grinch7.05×Movies & TV
AMK Hub97.37×Travel & Leisure
Vocal harmony7.19×Music & Radio
Israel3.19×Travel & Leisure
Elsword23.63×Games
Goop7.27×Internet & Social Media
Historic site4.54×Arts & Culture
Wok6.22×Food & Beverages
Jezebel (film)6.3×Movies & TV
Home staging4.64×Home & Garden
Governor of Michigan6.3×Politics & Society
Lulu 黃路梓茵2.2×Movies & TV
Jeep Grand Cherokee (WJ)4.8×Cars & Mobility
Grace Slick6.67×Music & Radio
Huánuco7.7×Travel & Leisure
Google Home4.6×Technology & Electronics
Mathcore5.33×Music & Radio
Kasik7.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Zegler audience
TraitClusterScore
Risk AppetiteTHRILL1.72
Luxury OrientationPREMIUM1.69
ExtroversionTHRILL1.36
Early Adopter MentalityPOWER1.17
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Rachel Zegler
CountryShare
United States29.9%
United Kingdom9.3%
Brazil5.8%

See Rachel Zegler audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rachel Zegler have in United States?

Rachel Zegler has an estimated audience of 6,764,933 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachel Zegler fans?

49.0% of Rachel Zegler fans are female, 51.0% are male, with an average age of 39.3 years.

Which brands do Rachel Zegler fans like most?

Rachel Zegler fans show strongest brand affinity for La Jolla (21.9×), Circular Quay (86.71×), and Grinch (7.05×) over the country average.

Where do Rachel Zegler fans live in United States?

Rachel Zegler fans in United States are most concentrated in California (reach 1,040,443), Texas (reach 667,562), and Florida (reach 516,349). These three regions account for the largest share of the active audience.

What other brands do Rachel Zegler fans also like?

Beyond Rachel Zegler itself, the audience over-indexes on Circular Quay (86.71×), Grinch (7.05×), AMK Hub (97.37×), and Vocal harmony (7.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Zegler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.