A data profile of the people who buy, follow and care about Rage Against the Machine in United States — modelled from more than twelve digital signal sources. Rage Against the Machine has an estimated audience of 1,500,637 people in United States.
The average Rage Against the Machine fan in United States is 32.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Casey, YUNGBLUD, Evanescence, with strongest over-indexing on Casey (4.63× the country average).
Demographically, the Rage Against the Machine audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rage Against the Machine fan in United States is balanced, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casey.
The key figures that characterise the Rage Against the Machine profile in United States.
45.2% are female, 54.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 32.8 |
| Estimated audience size | 1,500,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 9% |
Where the Rage Against the Machine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.34× | |
| 02 | Maine | ~7K | 1.28× | |
| 03 | Colorado | ~30K | 1.25× | |
| 04 | New Hampshire | ~7K | 1.22× | |
| 05 | Minnesota | ~30K | 1.21× | |
| 06 | Washington | ~40K | 1.20× | |
| 07 | California | ~200K | 1.19× | |
| 08 | Arizona | ~40K | 1.19× | |
| 09 | Vermont | ~3K | 1.17× | |
| 10 | Utah | ~20K | 1.16× | |
| 11 | Idaho | ~9K | 1.16× | |
| 12 | Alaska | ~4K | 1.16× | |
| 13 | Montana | ~5K | 1.15× | |
| 14 | Pennsylvania | ~50K | 1.08× | |
| 15 | New Mexico | ~8K | 1.08× | |
| 16 | Ohio | ~50K | 1.07× | |
| 17 | Michigan | ~40K | 1.04× | |
| 18 | Massachusetts | ~30K | 1.04× | |
| 19 | Oklahoma | ~20K | 1.04× | |
| 20 | Connecticut | ~20K | 1.04× | |
| 21 | Illinois | ~50K | 1.02× | |
| 22 | Missouri | ~20K | 1.02× | |
| 23 | Wisconsin | ~20K | 1.02× | |
| 24 | West Virginia | ~7K | 1.02× | |
| 25 | Indiana | ~30K | 1.01× | |
| 26 | Rhode Island | ~5K | 1.01× | |
| 27 | Iowa | ~10K | 1.00× | |
| 28 | Nevada | ~10K | 0.98× | |
| 29 | North Dakota | ~3K | 0.98× | |
| 30 | Kentucky | ~20K | 0.96× | |
| 31 | Kansas | ~10K | 0.96× | |
| 32 | Nebraska | ~7K | 0.96× | |
| 33 | Tennessee | ~30K | 0.93× | |
| 34 | North Carolina | ~40K | 0.91× | |
| 35 | South Dakota | ~3K | 0.91× | |
| 36 | Virginia | ~30K | 0.90× | |
| 37 | Arkansas | ~10K | 0.89× | |
| 38 | Texas | ~100K | 0.88× | |
| 39 | Washington, District of Columbia | ~4K | 0.88× | |
| 40 | Delaware | ~4K | 0.87× | |
| 41 | New York | ~70K | 0.86× | |
| 42 | Alabama | ~20K | 0.86× | |
| 43 | Louisiana | ~20K | 0.85× | |
| 44 | New Jersey | ~30K | 0.84× | |
| 45 | Maryland | ~20K | 0.84× | |
| 46 | Florida | ~80K | 0.79× | |
| 47 | South Carolina | ~20K | 0.79× | |
| 48 | Hawaii | ~5K | 0.78× | |
| 49 | Georgia | ~30K | 0.74× | |
| 50 | Mississippi | ~8K | 0.66× |
The strongest cross-interests of the Rage Against the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LiSA (Japanese musician, born 1987) | Music & Radio | 14.20× | ||
| 02 | Limp Bizkit | Music & Radio | 13.94× | ||
| 03 | Pantera | Music & Radio | 13.59× | ||
| 04 | Evanescence | Music & Radio | 13.35× | ||
| 05 | Korn | Music & Radio | 13.23× | ||
| 06 | Black Sabbath | Music & Radio | 10.64× | ||
| 07 | Dogma | Music & Radio | 10.30× | ||
| 08 | YUNGBLUD | Music & Radio | 8.98× | ||
| 09 | Progressive metal | Music & Radio | 8.34× | ||
| 10 | Citizen | Music & Radio | 7.69× | ||
| 11 | Laufey | Music & Radio | 7.57× | ||
| 12 | Metalcore | Music & Radio | 7.12× | ||
| 13 | Thrash metal | Music & Radio | 6.68× | ||
| 14 | Death metal | Music & Radio | 6.22× | ||
| 15 | Ozzy Osbourne | Music & Radio | 5.86× | ||
| 16 | Sharks | Music & Radio | 5.68× | ||
| 17 | AAA (band) | Music & Radio | 5.37× | ||
| 18 | Casey | Music & Radio | 4.63× | ||
| 19 | Godzilla | Movies & TV | 3.55× | ||
| 20 | Harry Potter | Movies & TV | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Pet Ownership | JOY | 1.05× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Spirituality | BALANCE | 0.64× | |
| Community Orientation | OPEN | 0.65× |
Rage Against the Machine has an estimated audience of 1,500,637 people in United States, concentrated in California and Texas.
45.2% of Rage Against the Machine fans are female, 54.8% are male, with an average age of 32.8 years.
Rage Against the Machine fans show strongest brand affinity for Casey (4.63×), YUNGBLUD (8.98×), and Evanescence (13.35×) over the country average.
Rage Against the Machine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Rage Against the Machine itself, the audience over-indexes on YUNGBLUD (8.98×), Evanescence (13.35×), Limp Bizkit (13.94×), and LiSA (Japanese musician, born 1987) (14.2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rage Against the Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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