Red Dragon (film) Audience in United States

Red Dragon (film) logo

Red Dragon (film) has an estimated audience of 849,145 people in United States. 25.4% are female, 74.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), County council, Notre Dame Fighting Irish football, Naomi Scott, Flash memory.

The average Red Dragon (film) fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), County council, Notre Dame Fighting Irish football, with strongest over-indexing on N1 road (South Africa) (2.38× the country average). Demographically, the Red Dragon (film) audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Red Dragon (film) fans

Demographic split for Red Dragon (film) audience in United States
MetricValue
Female25.4%
Male74.6%
Average age44.7
Estimated audience size849,145

Audience persona

The typical Red Dragon (film) fan in United States is more male, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Red Dragon (film) in United States
RegionReachAffinity
California99,3011.06×
Texas70,9940.97×
Florida52,8750.92×
New York44,7470.94×
North Carolina29,8591.17×
Illinois29,5271.04×
Ohio28,7421.1×
Pennsylvania28,7051×
Georgia23,8540.91×
Arizona23,7301.37×
Washington23,0781.35×
Michigan21,9240.99×
Virginia19,9640.97×
New Jersey17,3950.81×
Tennessee16,5970.97×
Indiana16,0561.03×
Minnesota15,7961.3×
Massachusetts15,5800.93×
Missouri14,8991.09×
Colorado14,1581.06×
Maryland12,2460.84×
Wisconsin11,9880.94×
Kentucky11,7631.1×
South Carolina11,3900.89×
Oregon10,9571.13×
Nevada10,6341.29×
Oklahoma10,5451.12×
Utah10,5041.38×
Alabama10,2930.87×
Louisiana10,0390.92×
Connecticut7,5450.89×
Kansas7,1261.06×
Arkansas6,9951×
Iowa6,9310.99×
Mississippi5,8750.84×
Idaho4,6671.1×
New Mexico4,2541×
Nebraska4,1010.96×
West Virginia4,0431.02×
New Hampshire3,3491×
Maine3,1451.03×
Hawaii2,7000.74×
Montana2,5361.08×
Rhode Island2,3660.88×
Washington, District of Columbia1,9300.76×
Delaware1,8240.78×
Alaska1,7490.96×
North Dakota1,6600.95×
South Dakota1,5670.8×
Vermont1,2570.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Dragon (film) audience
BrandAffinityCategory
N1 road (South Africa)2.38×Travel & Leisure
County council2.64×Politics & Society
Notre Dame Fighting Irish football2.31×Sports
Naomi Scott2.26×Movies & TV
Flash memory1.52×Technology & Electronics
Acoustic music1.6×Music & Radio
Jack White1.54×Movies & TV
Edward Norton1.75×Movies & TV
Eindhoven1.97×Travel & Leisure
Jack Skellington2.03×Movies & TV
Irrigation sprinkler2.72×Home & Garden
Portia de Rossi2.1×Movies & TV
Prozis2.23×Shopping
Minestrone4.33×Food & Beverages
Darlene Love1.85×Movies & TV
ABC iview2.16×Movies & TV
Glucose Buddy3.12×Health
Pipe Bueno4.66×Music & Radio
Environmental consulting1.66×Business & Career
Islamic architecture1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Dragon (film) audience
TraitClusterScore
Career OrientationPOWER2.16
ExtroversionTHRILL1.62
Convenience OrientationPREMIUM1.18
IndividualismJOY1.16
Need for SecurityCONSERVATISM1.16
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Red Dragon (film)
CountryShare
United States19.7%
United Kingdom13.5%
India10.6%

See Red Dragon (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Red Dragon (film) have in United States?

Red Dragon (film) has an estimated audience of 849,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Dragon (film) fans?

25.4% of Red Dragon (film) fans are female, 74.6% are male, with an average age of 44.7 years.

Which brands do Red Dragon (film) fans like most?

Red Dragon (film) fans show strongest brand affinity for N1 road (South Africa) (2.38×), County council (2.64×), and Notre Dame Fighting Irish football (2.31×) over the country average.

Where do Red Dragon (film) fans live in United States?

Red Dragon (film) fans in United States are most concentrated in California (reach 99,301), Texas (reach 70,994), and Florida (reach 52,875). These three regions account for the largest share of the active audience.

What other brands do Red Dragon (film) fans also like?

Beyond Red Dragon (film) itself, the audience over-indexes on County council (2.64×), Notre Dame Fighting Irish football (2.31×), Naomi Scott (2.26×), and Flash memory (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Dragon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.