RedHook Audience in United States
RedHook has an estimated audience of 755,753 people in United States. 44.5% are female, 55.5% are male, average age 38.9. Top brand affinities: Jesse Plemons, Dog breed, Palestine Polytechnic University, JibJab, Celtic mythology.
Top brand affinities include Jesse Plemons, Dog breed, Palestine Polytechnic University, with strongest over-indexing on Jesse Plemons (16.03× the country average). Demographically, the RedHook audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of RedHook fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 38.9 |
| Estimated audience size | 755,753 |
Audience persona
The typical RedHook fan in United States is more male, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Jesse Plemons.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 16.03× | Movies & TV |
| Dog breed | 5.22× | Pets & Animals |
| Palestine Polytechnic University | 67.14× | Business & Career |
| JibJab | 18.12× | Internet & Social Media |
| Celtic mythology | 21.52× | Arts & Culture |
| Wim Hof | 27.57× | Sports |
| Winemaking | 9.5× | Food & Beverages |
| Gift registry | 23.58× | Kids & Family |
| Monmouth County, New Jersey | 14.99× | Travel & Leisure |
| Home construction | 2.17× | Home & Garden |
| Israel | 3.17× | Travel & Leisure |
| Alaska | 2.09× | Travel & Leisure |
| Nebraska | 2.97× | Travel & Leisure |
| Elsword | 16.81× | Games |
| REC TEC Grills | 18.76× | Sports |
| Glue logic | 8.89× | Technology & Electronics |
| Hunting knife | 18.36× | Home & Garden |
| Jaguar F-Pace | 11.36× | Cars & Mobility |
| Home Delivery | 2.48× | Food & Beverages |
| Grinch | 3.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.77 |
| Extroversion | THRILL | 1.71 |
| Tradition | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.6% |
| Australia | 2.3% |
| United Kingdom | 1.9% |
See RedHook audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for RedHook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.