RedHook Audience in United States
RedHook has an estimated audience of 755,753 people in United States. 44.5% are female, 55.5% are male, average age 38.9. Top brand affinities: Kurt Cobain, Mick Jagger, Deftones, Hayley Williams, Ozzy Osbourne.
Top brand affinities include Kurt Cobain, Mick Jagger, Deftones, with strongest over-indexing on Kurt Cobain (67.14× the country average). Demographically, the RedHook audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of RedHook fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 38.9 |
| Estimated audience size | 755,753 |
Audience persona
The typical RedHook fan in United States is more male, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Kurt Cobain.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kurt Cobain | 67.14× | Music & Radio |
| Mick Jagger | 49.93× | Music & Radio |
| Deftones | 38.25× | Music & Radio |
| Hayley Williams | 27.57× | Music & Radio |
| Ozzy Osbourne | 13.4× | Music & Radio |
| Glam rock | 26.91× | Music & Radio |
| Tech N9ne | 52.46× | Music & Radio |
| Slipknot (band) | 23.58× | Music & Radio |
| Horoscope | 10.43× | Health |
| Björk | 22.1× | Music & Radio |
| Creed (band) | 16.36× | Music & Radio |
| George Harrison | 16.69× | Music & Radio |
| Beetlejuice | 4.58× | Movies & TV |
| Christine McVie | 30.61× | Music & Radio |
| Natalie Imbruglia | 40.81× | Fashion & Accessoires |
| Indianapolis Motor Speedway | 12.55× | Sports |
| Three Days Grace | 23.09× | Music & Radio |
| Vanilla Ice | 21.07× | Music & Radio |
| Chester Bennington | 15.63× | Music & Radio |
| Savage Garden | 46.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.77 |
| Extroversion | THRILL | 1.71 |
| Tradition | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.6% |
| Australia | 2.3% |
| United Kingdom | 1.9% |
See RedHook audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for RedHook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.