Rascasse Audience Intelligence

RedHook Audience in United States

A data profile of the people who buy, follow and care about RedHook in United States — modelled from more than twelve digital signal sources. RedHook has an estimated audience of 1,570,997 people in United States.

#282among Singer-songwriter in United States#3403among Person in United States#2049in Music & Radio

The average RedHook fan in United States is 34.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Tennessee, Texas.

Top brand affinities include Kurt Cobain, Mick Jagger, Natalie Imbruglia, with strongest over-indexing on Kurt Cobain (38.95× the country average).

Demographically, the RedHook audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RedHook fan in United States is balanced, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Kurt Cobain.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RedHook profile in United States.

Audience size
1.6M
in United States
Gender
52.6%♀
47.4% male
Age
34.3
average years
Country rank
#17143
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RedHook fans

52.6% are female, 47.4% are male, average age 34.3.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for RedHook audience in United States
MetricValue
Female52.6%
Male47.4%
Average age34.3
Estimated audience size1,570,997
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the RedHook audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3915%
40-4916%
50+13%
Fig. 04

Worldwide distribution

86.2%

of the worldwide RedHook audience comes from United States.

Worldwide audience distribution share by country for RedHook
CountryShare
United States86.2%
United Kingdom1.8%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RedHook audience in United States is strongest.

Fig. 05

Top regions by affinity

RedHook fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M15.79×
02Tennessee~400K10.00×
03Mississippi~60K4.37×
04New Jersey~100K2.27×
05Arkansas~20K1.20×
06Connecticut~20K1.18×
07Vermont~3K0.95×
08Texas~100K0.91×
09Michigan~40K0.88×
10South Dakota~4K0.88×
11Alaska~3K0.88×
12North Dakota~3K0.88×
13Washington, District of Columbia~5K0.86×
14Montana~4K0.84×
15Rhode Island~5K0.80×
16Massachusetts~30K0.79×
17West Virginia~7K0.79×
18Hawaii~6K0.78×
19Maine~5K0.78×
20Delaware~4K0.77×
21New Hampshire~5K0.76×
22Idaho~7K0.75×
23New Mexico~7K0.75×
24Nebraska~7K0.73×
25Kansas~9K0.66×
26Iowa~10K0.65×
27Oklahoma~10K0.63×
28Nevada~10K0.62×
29Utah~10K0.61×
30Louisiana~10K0.59×
31Kentucky~10K0.59×
32Pennsylvania~40K0.58×
33Alabama~10K0.56×
34Maryland~20K0.55×
35Oregon~10K0.55×
36South Carolina~10K0.54×
37Wisconsin~10K0.52×
38Washington~20K0.51×
39Missouri~10K0.51×
40Virginia~20K0.50×
41Minnesota~10K0.50×
42Indiana~20K0.49×
43Colorado~10K0.49×
44Arizona~20K0.46×
45Georgia~20K0.44×
46North Carolina~20K0.44×
47Illinois~20K0.41×
48Ohio~20K0.41×
49Florida~50K0.37×
50California~60K0.30×
Fig. 06

Affinity by region

Affinity by region — RedHook, United States
0.30×1.00×15.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RedHook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RedHook audience
#·InterestCategoryAffinity×
01AllsvenskanSports111.94×
02Savage GardenMusic & Radio66.48×
03Natalie ImbrugliaFashion & Accessoires63.69×
04Kurt CobainMusic & Radio38.95×
05Ronnie WoodMusic & Radio38.04×
06Christine McVieMusic & Radio32.91×
07PixiesMusic & Radio30.63×
08Three Days GraceMusic & Radio28.08×
09Mick JaggerMusic & Radio27.93×
10Master PMusic & Radio24.49×
11DeftonesMusic & Radio22.37×
12EvanescenceMusic & Radio21.32×
13Hayley WilliamsMusic & Radio20.83×
14Goo Goo DollsMusic & Radio17.52×
15Keith RichardsMusic & Radio17.42×
16Creed (band)Music & Radio15.00×
17Scorpions (band)Music & Radio13.16×
18MonstersMovies & TV7.94×
19Pizza HutFood & Beverages3.42×
20SubwayFood & Beverages3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RedHook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RedHook audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.90×
PatriotismCONSERVATISM1.75×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RedHook audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.59×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RedHook have in United States?

RedHook has an estimated audience of 1,570,997 people in United States, concentrated in New York and Tennessee.

02

What is the gender split and age of RedHook fans?

52.6% of RedHook fans are female, 47.4% are male, with an average age of 34.3 years.

03

Which brands do RedHook fans like most?

RedHook fans show strongest brand affinity for Kurt Cobain (38.95×), Mick Jagger (27.93×), and Natalie Imbruglia (63.69×) over the country average.

04

Where do RedHook fans live in United States?

RedHook fans in United States are most concentrated in New York (reach ~1.5M), Tennessee (reach ~400K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do RedHook fans also like?

Beyond RedHook itself, the audience over-indexes on Mick Jagger (27.93×), Natalie Imbruglia (63.69×), Hayley Williams (20.83×), and Evanescence (21.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See RedHook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RedHook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →