River Oaks, Houston Audience in United States
River Oaks, Houston has an estimated audience of 388,644 people in United States. 68.8% are female, 31.2% are male, average age 38.2. Top brand affinities: Leverage (TV series), Tuscany, Lion of Judah, Cadmium, The Tree of Life (film).
Top brand affinities include Leverage (TV series), Tuscany, Lion of Judah, with strongest over-indexing on Leverage (TV series) (1.88× the country average). Demographically, the River Oaks, Houston audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Type: POI
Demographics of River Oaks, Houston fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 38.2 |
| Estimated audience size | 388,644 |
Audience persona
The typical River Oaks, Houston fan in United States is more female, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Leverage (TV series).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leverage (TV series) | 1.88× | Movies & TV |
| Tuscany | 1.72× | Travel & Leisure |
| Lion of Judah | 2.1× | |
| Cadmium | 2.13× | Business & Career |
| The Tree of Life (film) | 1.7× | Movies & TV |
| IWeb | 2.33× | |
| E-box | 1.56× | Health |
| New York Harbor | 1.51× | Travel & Leisure |
| JBS USA | 1.75× | Food & Beverages |
| George Mikan | 1.88× | Sports |
| James Stewart, Jr. | 1.94× | Sports |
| Cagayan | 1.69× | Travel & Leisure |
| Ext JS | 1.54× | Technology & Electronics |
| JTB Corporation | 1.82× | Business & Career |
| Stomp box | 1.56× | Music & Radio |
| bumGenius | 1.56× | Kids & Family |
| Alexandr Dolgopolov | 3.94× | Sports |
| Jumbo (band) | 2.07× | Music & Radio |
| W. E. B. Griffin | 1.64× | Literature |
| Jebel Ali Free Zone | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.32 |
| Quality Awareness | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.1% |
See River Oaks, Houston audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for River Oaks, Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.