Riverside, California Audience in United States

Riverside, California logo

Riverside, California has an estimated audience of 4,438,595 people in United States. 58.5% are female, 41.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Justice, Barclays Center, Mad About You, Diane Sawyer, Rapid prototyping.

The average Riverside, California fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, Barclays Center, Mad About You, with strongest over-indexing on Justice (2.1× the country average). Demographically, the Riverside, California audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Riverside, California fans

Demographic split for Riverside, California audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.0
Estimated audience size4,438,595

Audience persona

The typical Riverside, California fan in United States is more female, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Riverside, California in United States
RegionReachAffinity
California1,148,7912.35×
Texas399,3321.05×
Florida226,2450.75×
New York186,1950.75×
Arizona185,0082.04×
Illinois135,3620.92×
Georgia110,5560.81×
Washington107,8771.21×
Ohio104,6070.77×
Colorado98,3701.41×
Pennsylvania96,2760.64×
Nevada95,1002.22×
North Carolina94,5910.71×
Oregon91,1171.79×
Virginia83,1490.77×
Michigan82,2330.71×
Utah78,0011.96×
New Jersey76,3780.68×
Missouri74,5691.04×
Tennessee71,7810.81×
Indiana67,2780.83×
Massachusetts63,3990.73×
Minnesota54,5900.86×
Maryland50,9820.67×
Louisiana48,3400.84×
Oklahoma47,8500.97×
Wisconsin47,7310.71×
Alabama45,5830.74×
South Carolina41,1200.62×
Kentucky41,0390.74×
Idaho37,3461.68×
Kansas36,8151.05×
New Mexico34,8051.56×
Iowa34,6430.95×
Arkansas34,5900.95×
Hawaii34,5411.81×
Connecticut29,6610.67×
Mississippi23,3610.64×
Nebraska21,6900.97×
Montana14,7441.2×
Washington, District of Columbia13,3491×
Alaska10,2641.08×
New Hampshire10,2090.58×
West Virginia9,7010.47×
Rhode Island9,6720.68×
Maine9,2010.58×
South Dakota8,9320.87×
North Dakota8,5990.94×
Wyoming8,1311.24×
Delaware6,2460.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riverside, California audience
BrandAffinityCategory
Justice2.1×Politics & Society
Barclays Center2.29×Sports
Mad About You2.23×Movies & TV
Diane Sawyer1.56×Movies & TV
Rapid prototyping2.78×Business & Career
Goldberg Variations3.48×Music & Radio
Mother Goose1.78×Literature
Cuautitlán Izcalli2.98×Travel & Leisure
Sam Bush1.88×Music & Radio
Isabel Pantoja1.59×Music & Radio
Ext JS1.69×Technology & Electronics
İznik1.95×Travel & Leisure
cake decorating shop1.52×Food & Beverages
Cacciucco1.57×Food & Beverages
Yarka4.58×
İzlesene.com6.02×Business & Career
JVC Kenwood2.81×Technology & Electronics
JT Bioscoop3.31×
Záhorská Bystrica2.01×Travel & Leisure
JT Touristik2.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riverside, California audience
TraitClusterScore
Urban LifestyleOPEN1.15
DIY MentalityTHRILL1.14
Quality AwarenessPREMIUM1.12
Sports ActivityPOWER1.09
Career OrientationPOWER1.09
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Riverside, California
CountryShare
United States44.2%
United Kingdom11.6%
Vietnam5.1%

See Riverside, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Riverside, California have in United States?

Riverside, California has an estimated audience of 4,438,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Riverside, California fans?

58.5% of Riverside, California fans are female, 41.5% are male, with an average age of 38.0 years.

Which brands do Riverside, California fans like most?

Riverside, California fans show strongest brand affinity for Justice (2.1×), Barclays Center (2.29×), and Mad About You (2.23×) over the country average.

Where do Riverside, California fans live in United States?

Riverside, California fans in United States are most concentrated in California (reach 1,148,791), Texas (reach 399,332), and Florida (reach 226,245). These three regions account for the largest share of the active audience.

What other brands do Riverside, California fans also like?

Beyond Riverside, California itself, the audience over-indexes on Barclays Center (2.29×), Mad About You (2.23×), Diane Sawyer (1.56×), and Rapid prototyping (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riverside, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.