Rojo (band) Audience in United States
Rojo (band) has an estimated audience of 784,500 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Spinal muscular atrophy, Justice, iZombie, JTV (Indonesia).
Rojo (band) fans in United States are concentrated in Texas, with strong brand affinity for Minnesota. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Spinal muscular atrophy, Justice, with strongest over-indexing on Minnesota (1.51× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Rojo (band) fans
| Metric | Value |
|---|---|
| Estimated audience size | 784,500 |
Audience persona
The typical Rojo (band) fan in United States shows strong Risk Appetite tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 124,836 | 1.85× |
| California | 97,674 | 1.13× |
| Florida | 76,973 | 1.45× |
| Alabama | 76,335 | 6.97× |
| Minnesota | 46,408 | 4.13× |
| New York | 43,096 | 0.98× |
| Georgia | 30,728 | 1.27× |
| New Jersey | 27,664 | 1.39× |
| Illinois | 22,502 | 0.86× |
| North Carolina | 21,153 | 0.9× |
| Washington | 21,093 | 1.34× |
| Virginia | 19,258 | 1.01× |
| Pennsylvania | 17,190 | 0.65× |
| Tennessee | 16,276 | 1.03× |
| Massachusetts | 16,175 | 1.05× |
| Arizona | 15,598 | 0.97× |
| Ohio | 14,835 | 0.61× |
| Maryland | 14,428 | 1.07× |
| Indiana | 11,420 | 0.8× |
| Michigan | 11,202 | 0.55× |
| Colorado | 10,120 | 0.82× |
| South Carolina | 9,033 | 0.77× |
| Louisiana | 8,627 | 0.85× |
| Nevada | 8,069 | 1.06× |
| Wisconsin | 8,015 | 0.68× |
| Kentucky | 7,852 | 0.8× |
| Connecticut | 7,435 | 0.94× |
| Missouri | 7,285 | 0.58× |
| Oklahoma | 7,285 | 0.84× |
| Utah | 6,366 | 0.91× |
| Oregon | 6,144 | 0.68× |
| Arkansas | 4,966 | 0.77× |
| Kansas | 4,871 | 0.79× |
| Nebraska | 4,628 | 1.18× |
| Iowa | 3,931 | 0.61× |
| Mississippi | 3,913 | 0.61× |
| New Mexico | 3,651 | 0.93× |
| Rhode Island | 3,409 | 1.37× |
| Idaho | 2,283 | 0.58× |
| Washington, District of Columbia | 1,662 | 0.7× |
| Delaware | 1,503 | 0.69× |
| New Hampshire | 1,412 | 0.46× |
| West Virginia | 1,318 | 0.36× |
| Hawaii | 1,250 | 0.37× |
| South Dakota | 906 | 0.5× |
| Maine | 865 | 0.31× |
| Montana | 774 | 0.36× |
| Alaska | 724 | 0.43× |
| North Dakota | 606 | 0.38× |
| Wyoming | 480 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.51× | Travel & Leisure |
| Spinal muscular atrophy | 6.09× | Health |
| Justice | 1.69× | Politics & Society |
| iZombie | 8× | Movies & TV |
| JTV (Indonesia) | 2.87× | |
| Penn & Teller | 3.6× | Movies & TV |
| Mad About You | 5.24× | Movies & TV |
| Toros de Tijuana | 9.59× | Sports |
| Dental hygienist | 2.24× | Health |
| Mackenzie Foy | 2.48× | Fashion & Accessoires |
| Ext JS | 9.17× | Technology & Electronics |
| Stop Bullying | 4.81× | Politics & Society |
| My Name Is Khan | 7.82× | Movies & TV |
| Leverage (TV series) | 1.57× | Movies & TV |
| The Boomtown Rats | 13.59× | Music & Radio |
| Life of Pi | 2.2× | Movies & TV |
| Cultural studies | 2.57× | Business & Career |
| bumGenius | 9.22× | Kids & Family |
| Bus Driver (video game) | 3.43× | Games |
| Cockpit | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.13 |
| Extroversion | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Price Sensitivity | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.7% |
| Italy | 2.4% |
| Germany | 1.9% |
See Rojo (band) audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rojo (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.