iZombie Audience in United States
iZombie has an estimated audience of 396,369 people in United States. 74.0% are female, 26.0% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Saving, Bank account, Winemaking, Temple Grandin.
The average iZombie fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Saving, Bank account, with strongest over-indexing on Dog breed (2.32× the country average). Demographically, the iZombie audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of iZombie fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 32.6 |
| Estimated audience size | 396,369 |
Audience persona
The typical iZombie fan in United States is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,443 | 0.84× |
| Texas | 33,826 | 0.99× |
| Florida | 22,045 | 0.82× |
| New York | 16,055 | 0.72× |
| Ohio | 13,277 | 1.09× |
| Pennsylvania | 12,557 | 0.94× |
| North Carolina | 12,101 | 1.01× |
| Illinois | 11,686 | 0.89× |
| Georgia | 10,985 | 0.9× |
| Michigan | 10,828 | 1.04× |
| Washington | 9,690 | 1.22× |
| Virginia | 8,845 | 0.92× |
| Tennessee | 8,550 | 1.08× |
| Indiana | 8,040 | 1.11× |
| Arizona | 8,035 | 0.99× |
| Missouri | 7,690 | 1.2× |
| Kentucky | 6,725 | 1.35× |
| New Jersey | 6,682 | 0.66× |
| Colorado | 6,346 | 1.02× |
| Wisconsin | 6,037 | 1.01× |
| Oklahoma | 5,879 | 1.34× |
| Oregon | 5,807 | 1.28× |
| Massachusetts | 5,634 | 0.72× |
| South Carolina | 5,580 | 0.94× |
| Maryland | 5,494 | 0.81× |
| Minnesota | 5,376 | 0.95× |
| Alabama | 5,367 | 0.97× |
| Louisiana | 4,795 | 0.94× |
| Utah | 4,480 | 1.26× |
| Arkansas | 4,033 | 1.24× |
| Kansas | 3,721 | 1.19× |
| Nevada | 3,634 | 0.95× |
| Iowa | 3,496 | 1.07× |
| Connecticut | 3,072 | 0.77× |
| Mississippi | 3,022 | 0.93× |
| Idaho | 2,546 | 1.28× |
| West Virginia | 2,411 | 1.31× |
| New Mexico | 2,218 | 1.12× |
| Nebraska | 2,071 | 1.04× |
| Maine | 1,509 | 1.06× |
| New Hampshire | 1,441 | 0.92× |
| Hawaii | 1,227 | 0.72× |
| Montana | 1,163 | 1.06× |
| Rhode Island | 983 | 0.78× |
| Alaska | 953 | 1.12× |
| South Dakota | 933 | 1.02× |
| Delaware | 846 | 0.77× |
| North Dakota | 833 | 1.02× |
| Washington, District of Columbia | 746 | 0.63× |
| Wyoming | 676 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.32× | Pets & Animals |
| Saving | 2.27× | Business & Career |
| Bank account | 1.81× | Business & Career |
| Winemaking | 3.29× | Food & Beverages |
| Temple Grandin | 3.97× | Literature |
| Fox & Friends | 2.05× | Movies & TV |
| Mortgage insurance | 1.74× | Business & Career |
| Atkins diet | 1.91× | Health |
| Ural Mountains | 4.79× | Travel & Leisure |
| Temple Grandin | 2.7× | Literature |
| Grand Prairie, Texas | 2.68× | Travel & Leisure |
| Paul Dano | 1.69× | Movies & TV |
| REO Speedwagon | 2.22× | Music & Radio |
| Nielsen Corporation | 5.38× | Business & Career |
| Mike Conley, Jr. | 2.41× | Sports |
| Ironmongery | 2.83× | Home & Garden |
| Arnold Palmer | 1.67× | Sports |
| English literature | 1.72× | Literature |
| Lindsey Shaw | 2.52× | Movies & TV |
| WSVN | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.05 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Early Adopter Mentality | POWER | 1.46 |
| Pet Ownership | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.21 |
| Social Media Usage | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| France | 14.9% |
| Germany | 5.1% |
See iZombie audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does iZombie have in United States?
iZombie has an estimated audience of 396,369 people in United States, concentrated in California and Texas.
What is the gender split and age of iZombie fans?
74.0% of iZombie fans are female, 26.0% are male, with an average age of 32.6 years.
Which brands do iZombie fans like most?
iZombie fans show strongest brand affinity for Dog breed (2.32×), Saving (2.27×), and Bank account (1.81×) over the country average.
Where do iZombie fans live in United States?
iZombie fans in United States are most concentrated in California (reach 36,443), Texas (reach 33,826), and Florida (reach 22,045). These three regions account for the largest share of the active audience.
What other brands do iZombie fans also like?
Beyond iZombie itself, the audience over-indexes on Saving (2.27×), Bank account (1.81×), Winemaking (3.29×), and Temple Grandin (3.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for iZombie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.