Route 66 (TV series) Audience in United States

Route 66 (TV series) logo

Route 66 (TV series) has an estimated audience of 2,511,474 people in United States. 50.8% are female, 49.2% are male, average age 42.3. Top regions: California, Texas, Arizona. Top brand affinities: Minnesota, Diane Sawyer, John Stuart Mill, Tuscany, Suikoden IV.

The average Route 66 (TV series) fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Minnesota, Diane Sawyer, John Stuart Mill, with strongest over-indexing on Minnesota (1.73× the country average). Demographically, the Route 66 (TV series) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Route 66 (TV series) fans

Demographic split for Route 66 (TV series) audience in United States
MetricValue
Female50.8%
Male49.2%
Average age42.3
Estimated audience size2,511,474

Audience persona

The typical Route 66 (TV series) fan in United States is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Route 66 (TV series) in United States
RegionReachAffinity
California364,9831.32×
Texas189,2060.88×
Arizona138,7172.71×
Illinois132,2701.58×
Florida117,0420.69×
New York94,7790.68×
Missouri94,0262.32×
Oklahoma71,8292.58×
Pennsylvania66,9290.79×
Ohio59,5510.77×
Michigan54,2380.83×
Georgia53,3110.69×
New Mexico52,8404.2×
North Carolina50,0570.66×
Indiana48,6581.06×
Virginia44,2560.72×
Tennessee42,8530.85×
Nevada40,4821.67×
Colorado39,9481.01×
Washington39,8150.79×
New Jersey37,3550.58×
Wisconsin34,8600.92×
Massachusetts34,2650.69×
Alabama28,6840.82×
Minnesota28,3280.79×
Kentucky26,9930.86×
Maryland25,8270.6×
Utah25,6141.14×
Louisiana24,8900.77×
South Carolina24,3540.64×
Oregon22,5240.78×
Kansas21,9211.11×
Iowa20,6311×
Arkansas20,5740.99×
Connecticut15,7710.63×
Mississippi15,3790.74×
Idaho10,3930.83×
Nebraska9,6000.76×
West Virginia8,7490.75×
Maine8,0230.89×
New Hampshire6,7520.68×
Hawaii6,4320.6×
Montana6,0900.87×
South Dakota5,3460.92×
Washington, District of Columbia5,2390.69×
Rhode Island4,2390.53×
North Dakota4,1020.79×
Delaware3,8200.55×
Wyoming3,7761.01×
Alaska3,5680.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Route 66 (TV series) audience
BrandAffinityCategory
Minnesota1.73×Travel & Leisure
Diane Sawyer5.45×Movies & TV
John Stuart Mill5.68×Politics & Society
Tuscany1.99×Travel & Leisure
Suikoden IV8.5×Games
Better Off Dead (film)2.17×Movies & TV
Al Ahly SC1.53×Sports
Jumia2.06×Fashion & Accessoires
Bulacan2×Travel & Leisure
Keynote (presentation software)2.84×Technology & Electronics
Gouda cheese1.77×Food & Beverages
John Key1.85×Politics & Society
Lucca1.57×Travel & Leisure
Rhodiola2.29×Health
Jc caylen2.82×Internet & Social Media
Apostrophe1.62×Literature
Ted Ginn, Jr.1.59×Sports
Tito Puente, Jr.2.54×Music & Radio
Jbc1.96×Kids & Family
Cagayan1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Route 66 (TV series) audience
TraitClusterScore
Convenience OrientationPREMIUM1.45
DIY MentalityTHRILL1.43
Community OrientationOPEN1.37
IndividualismJOY1.26
Career OrientationPOWER1.25
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Route 66 (TV series)
CountryShare
United States36.7%
Italy9.0%
Germany7.9%

See Route 66 (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Route 66 (TV series) have in United States?

Route 66 (TV series) has an estimated audience of 2,511,474 people in United States, concentrated in California and Texas.

What is the gender split and age of Route 66 (TV series) fans?

50.8% of Route 66 (TV series) fans are female, 49.2% are male, with an average age of 42.3 years.

Which brands do Route 66 (TV series) fans like most?

Route 66 (TV series) fans show strongest brand affinity for Minnesota (1.73×), Diane Sawyer (5.45×), and John Stuart Mill (5.68×) over the country average.

Where do Route 66 (TV series) fans live in United States?

Route 66 (TV series) fans in United States are most concentrated in California (reach 364,983), Texas (reach 189,206), and Arizona (reach 138,717). These three regions account for the largest share of the active audience.

What other brands do Route 66 (TV series) fans also like?

Beyond Route 66 (TV series) itself, the audience over-indexes on Diane Sawyer (5.45×), John Stuart Mill (5.68×), Tuscany (1.99×), and Suikoden IV (8.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Route 66 (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.