Salem, Oregon Audience in United States
Salem, Oregon has an estimated audience of 1,397,570 people in United States. 64.5% are female, 35.5% are male, average age 38.8. Top brand affinities: Tierra Cali, Temple Grandin, Nasal cavity, Tierra caliente, Consequence (rapper).
Top brand affinities include Tierra Cali, Temple Grandin, Nasal cavity, with strongest over-indexing on Tierra Cali (4.08× the country average). Demographically, the Salem, Oregon audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Category: Travel & Leisure · Type: POI
Demographics of Salem, Oregon fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 38.8 |
| Estimated audience size | 1,397,570 |
Audience persona
The typical Salem, Oregon fan in United States is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Tierra Cali.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tierra Cali | 4.08× | Travel & Leisure |
| Temple Grandin | 3.67× | Literature |
| Nasal cavity | 2.44× | Health |
| Tierra caliente | 1.94× | Travel & Leisure |
| Consequence (rapper) | 1.54× | Music & Radio |
| Julio Cesar Chavez Jr. | 1.57× | Sports |
| Ken Griffey Jr. | 1.56× | Sports |
| New York Harbor | 2.48× | Travel & Leisure |
| Sub Zero (Official) | 1.82× | Literature |
| E-box | 2× | Health |
| Bulacan | 2.64× | Travel & Leisure |
| Fernando Valenzuela | 1.77× | Sports |
| Otto Graham | 2.85× | Sports |
| Cadena SER | 2.18× | Music & Radio |
| Lion of Judah | 2.07× | |
| Austin360 | 1.88× | Sports |
| Bruklinas | 1.87× | Travel & Leisure |
| Cadmium | 1.66× | Business & Career |
| Manizales | 2.55× | Travel & Leisure |
| The Radiators (American band) | 2.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.21 |
| Pet Ownership | JOY | 2.06 |
| Mindfulness | BALANCE | 1.94 |
| Sports Activity | POWER | 1.76 |
| Extroversion | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Egypt | 10.5% |
| Saudi Arabia | 5.7% |
See Salem, Oregon audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Salem, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.