San Marcos, Texas Audience in United States

San Marcos, Texas logo

San Marcos, Texas has an estimated audience of 1,443,656 people in United States. 53.6% are female, 46.4% are male, average age 36.0. Top regions: Texas, California, Florida. Top brand affinities: iZombie, Nebraska, JTV (Indonesia), Penn & Teller, Dental hygienist.

The average San Marcos, Texas fan in United States is 36.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include iZombie, Nebraska, JTV (Indonesia), with strongest over-indexing on iZombie (49.68× the country average). Demographically, the San Marcos, Texas audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of San Marcos, Texas fans

Demographic split for San Marcos, Texas audience in United States
MetricValue
Female53.6%
Male46.4%
Average age36.0
Estimated audience size1,443,656

Audience persona

The typical San Marcos, Texas fan in United States is balanced, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for iZombie.

Top regions in United States

Top regions ranked by reach for San Marcos, Texas in United States
RegionReachAffinity
Texas1,082,74210.74×
California531,1723.35×
Florida67,6390.69×
Oklahoma63,3093.95×
Alabama54,8852.72×
Ohio54,4671.22×
North Carolina42,2920.97×
Arizona37,5691.27×
Georgia35,8920.81×
Illinois31,6070.66×
New York30,6130.38×
Louisiana27,9041.5×
Michigan25,4840.68×
Virginia25,3240.72×
Tennessee19,8610.69×
Washington18,6690.64×
Colorado17,0380.75×
Missouri16,0820.69×
Pennsylvania15,5130.32×
Mississippi15,2941.29×
Indiana13,7040.52×
Arkansas12,5821.06×
Nevada11,7810.84×
Kansas11,7401.03×
New Mexico11,5051.59×
New Jersey10,9580.3×
Massachusetts10,9060.38×
Oregon10,3740.63×
Maryland9,9880.4×
Minnesota9,7180.47×
Wisconsin9,7080.45×
South Carolina8,6820.4×
Utah8,2550.64×
Kentucky7,2200.4×
Iowa6,7640.57×
Nebraska5,2300.72×
Connecticut4,7690.33×
Idaho4,3010.59×
Hawaii3,1450.51×
Washington, District of Columbia2,9040.67×
Montana2,0860.52×
Alaska1,9900.64×
West Virginia1,8350.27×
New Hampshire1,7660.31×
South Dakota1,7130.51×
Maine1,5100.29×
North Dakota1,4460.49×
Rhode Island1,3760.3×
Wyoming1,2100.57×
Delaware1,0660.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Marcos, Texas audience
BrandAffinityCategory
iZombie49.68×Movies & TV
Nebraska2.18×Travel & Leisure
JTV (Indonesia)1.51×
Penn & Teller2.29×Movies & TV
Dental hygienist1.51×Health
Mad About You2.28×Movies & TV
Toros de Tijuana3.94×Sports
Ext JS4.02×Technology & Electronics
My Name Is Khan3.12×Movies & TV
George Mikan1.85×Sports
The Boomtown Rats5.47×Music & Radio
Ixtapaluca1.55×Travel & Leisure
bumGenius3.42×Kids & Family
Warminster Township, Bucks County, Pennsylvania2.47×Travel & Leisure
Bumbershoot1.95×Music & Radio
Sam Bush1.85×Music & Radio
St Matthew Passion2.93×
James Stewart, Jr.1.97×Sports
Dzień Dobry TVN2.7×Movies & TV
Grammy Award for Best Pop Vocal Album1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Marcos, Texas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.13
Urban LifestyleOPEN1.11
Risk AppetiteTHRILL1.1
Price SensitivityPREMIUM1.03
TraditionCONSERVATISM1.02
Career OrientationPOWER1

Worldwide distribution

Worldwide audience distribution share by country for San Marcos, Texas
CountryShare
United States58.1%
Mexico12.0%
Peru6.3%

See San Marcos, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does San Marcos, Texas have in United States?

San Marcos, Texas has an estimated audience of 1,443,656 people in United States, concentrated in Texas and California.

What is the gender split and age of San Marcos, Texas fans?

53.6% of San Marcos, Texas fans are female, 46.4% are male, with an average age of 36.0 years.

Which brands do San Marcos, Texas fans like most?

San Marcos, Texas fans show strongest brand affinity for iZombie (49.68×), Nebraska (2.18×), and JTV (Indonesia) (1.51×) over the country average.

Where do San Marcos, Texas fans live in United States?

San Marcos, Texas fans in United States are most concentrated in Texas (reach 1,082,742), California (reach 531,172), and Florida (reach 67,639). These three regions account for the largest share of the active audience.

What other brands do San Marcos, Texas fans also like?

Beyond San Marcos, Texas itself, the audience over-indexes on Nebraska (2.18×), JTV (Indonesia) (1.51×), Penn & Teller (2.29×), and Dental hygienist (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Marcos, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.