Saratoga Springs, New York Audience in United States
Saratoga Springs, New York has an estimated audience of 408,982 people in United States. 63.1% are female, 36.9% are male, average age 40.0. Top brand affinities: Alaska, Google Analytics, Kerala, Graham Greene (actor), Leverage (TV series).
Top brand affinities include Alaska, Google Analytics, Kerala, with strongest over-indexing on Alaska (2.51× the country average). Demographically, the Saratoga Springs, New York audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Community Orientation.
Type: POI
Demographics of Saratoga Springs, New York fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.0 |
| Estimated audience size | 408,982 |
Audience persona
The typical Saratoga Springs, New York fan in United States is more female, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.51× | Travel & Leisure |
| Google Analytics | 4.18× | Internet & Social Media |
| Kerala | 3.6× | Travel & Leisure |
| Graham Greene (actor) | 2.01× | |
| Leverage (TV series) | 1.94× | Movies & TV |
| Food quality | 2.74× | Food & Beverages |
| Grover Cleveland | 1.62× | Politics & Society |
| Brooklyn College | 1.68× | Business & Career |
| John Key | 2.35× | Politics & Society |
| Bruklinas | 1.55× | Travel & Leisure |
| Otto Graham | 1.75× | Sports |
| Nasi goreng | 3.21× | Food & Beverages |
| Zazen | 2.55× | Politics & Society |
| Jc caylen | 2.61× | Internet & Social Media |
| JS Kabylie | 1.9× | Sports |
| Mount Nemrut | 1.53× | Travel & Leisure |
| Church Community Builder | 1.58× | Technology & Electronics |
| Cagnes-sur-Mer | 1.53× | Travel & Leisure |
| Glassmen Drum and Bugle Corps | 1.98× | Music & Radio |
| Piedmont College | 1.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| Community Orientation | OPEN | 1.16 |
| Quality Awareness | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Mindfulness | BALANCE | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.9% |
| Germany | 3.8% |
| Italy | 2.4% |
See Saratoga Springs, New York audiences in other countries
- Saratoga Springs, New York — Germany
- Saratoga Springs, New York — United Kingdom
- Saratoga Springs, New York — France
- Saratoga Springs, New York — Italy
- Saratoga Springs, New York — Spain
- Saratoga Springs, New York — Brazil
- Saratoga Springs, New York — Japan
- Saratoga Springs, New York — South Korea
- Saratoga Springs, New York — India
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Saratoga Springs, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.