Saul Williams Audience in United States
Saul Williams has an estimated audience of 276,113 people in United States. 36.9% are female, 63.1% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Harlow, TV Fanatic, Historic site, Iowa Lottery, Corona (band).
The average Saul Williams fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Harlow, TV Fanatic, Historic site, with strongest over-indexing on Harlow (24.23× the country average). Demographically, the Saul Williams audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Saul Williams fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 31.4 |
| Estimated audience size | 276,113 |
Audience persona
The typical Saul Williams fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harlow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 36,425 | 1.2× |
| Texas | 24,921 | 1.05× |
| New York | 24,867 | 1.61× |
| Florida | 18,544 | 0.99× |
| Georgia | 15,236 | 1.79× |
| North Carolina | 12,538 | 1.51× |
| Illinois | 11,757 | 1.28× |
| Pennsylvania | 10,647 | 1.15× |
| Virginia | 9,209 | 1.37× |
| Maryland | 9,187 | 1.94× |
| Ohio | 8,961 | 1.05× |
| Michigan | 8,525 | 1.18× |
| New Jersey | 8,013 | 1.14× |
| Louisiana | 6,308 | 1.77× |
| Tennessee | 6,067 | 1.1× |
| Washington | 5,847 | 1.06× |
| Massachusetts | 5,734 | 1.05× |
| South Carolina | 5,142 | 1.24× |
| Alabama | 4,504 | 1.17× |
| Missouri | 4,409 | 0.99× |
| Indiana | 4,294 | 0.85× |
| Arizona | 4,172 | 0.74× |
| Oregon | 3,720 | 1.18× |
| Minnesota | 3,683 | 0.93× |
| Colorado | 3,480 | 0.8× |
| Mississippi | 3,115 | 1.37× |
| Wisconsin | 2,940 | 0.71× |
| Connecticut | 2,846 | 1.03× |
| Nevada | 2,752 | 1.03× |
| Kentucky | 2,728 | 0.79× |
| Oklahoma | 2,413 | 0.79× |
| Washington, District of Columbia | 1,961 | 2.36× |
| Arkansas | 1,867 | 0.82× |
| Kansas | 1,488 | 0.68× |
| Iowa | 1,196 | 0.53× |
| Utah | 1,143 | 0.46× |
| New Mexico | 1,094 | 0.79× |
| Rhode Island | 888 | 1.01× |
| Nebraska | 875 | 0.63× |
| Delaware | 861 | 1.13× |
| Maine | 788 | 0.8× |
| Hawaii | 738 | 0.62× |
| Idaho | 658 | 0.48× |
| West Virginia | 620 | 0.48× |
| New Hampshire | 562 | 0.52× |
| Vermont | 412 | 0.85× |
| Alaska | 402 | 0.68× |
| Montana | 377 | 0.49× |
| North Dakota | 337 | 0.59× |
| South Dakota | 319 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harlow | 24.23× | Travel & Leisure |
| TV Fanatic | 18.83× | Movies & TV |
| Historic site | 6.76× | Arts & Culture |
| Iowa Lottery | 15.71× | Games |
| Corona (band) | 8.1× | Music & Radio |
| Home construction | 1.77× | Home & Garden |
| Elsword | 20× | Games |
| Guitarist (magazine) | 12.61× | Music & Radio |
| Kasik | 13.03× | Travel & Leisure |
| Home staging | 5.15× | Home & Garden |
| Whataburger | 1.68× | Food & Beverages |
| Kaytranada | 11.05× | Music & Radio |
| Fairy godmother | 6.96× | Literature |
| Home Delivery | 2.76× | Food & Beverages |
| JDSU | 2.67× | Business & Career |
| Goop | 4.62× | Internet & Social Media |
| Home equity | 1.69× | Home & Garden |
| Steampunk | 4.19× | Fashion & Accessoires |
| Bank account | 2.07× | Business & Career |
| Governor of Michigan | 5.74× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.59 |
| Early Adopter Mentality | POWER | 1.86 |
| Urban Lifestyle | OPEN | 1.71 |
| Sustainability | BALANCE | 1.62 |
| Design Affinity | PREMIUM | 1.54 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.4% |
| Brazil | 5.8% |
| United Kingdom | 4.5% |
See Saul Williams audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Saul Williams have in United States?
Saul Williams has an estimated audience of 276,113 people in United States, concentrated in California and Texas.
What is the gender split and age of Saul Williams fans?
36.9% of Saul Williams fans are female, 63.1% are male, with an average age of 31.4 years.
Which brands do Saul Williams fans like most?
Saul Williams fans show strongest brand affinity for Harlow (24.23×), TV Fanatic (18.83×), and Historic site (6.76×) over the country average.
Where do Saul Williams fans live in United States?
Saul Williams fans in United States are most concentrated in California (reach 36,425), Texas (reach 24,921), and New York (reach 24,867). These three regions account for the largest share of the active audience.
What other brands do Saul Williams fans also like?
Beyond Saul Williams itself, the audience over-indexes on TV Fanatic (18.83×), Historic site (6.76×), Iowa Lottery (15.71×), and Corona (band) (8.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Saul Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.