Rascasse Audience Intelligence

Saul Williams Audience in United States

A data profile of the people who buy, follow and care about Saul Williams in United States — modelled from more than twelve digital signal sources. Saul Williams has an estimated audience of 188,922 people in United States.

#426among Hip hop in United States#15138among Person in United States#8956in Music & Radio

The average Saul Williams fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shark Tale, Scooby-Doo, Alison Brie, with strongest over-indexing on Shark Tale (224.86× the country average).

Demographically, the Saul Williams audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saul Williams fan in United States is more male, around 31.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shark Tale.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saul Williams profile in United States.

Audience size
189K
in United States
Gender
36.9%♀
63.1% male
Age
31.4
average years
Country rank
#60123
Person in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saul Williams fans

36.9% are female, 63.1% are male, average age 31.4.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Saul Williams audience in United States
MetricValue
Female36.9%
Male63.1%
Average age31.4
Estimated audience size188,922
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Saul Williams audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3917%
40-4913%
50+6%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Saul Williams audience comes from United States.

Worldwide audience distribution share by country for Saul Williams
CountryShare
United States58.1%
Brazil6.1%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saul Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Saul Williams fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~9K1.82×
02Washington, District of Columbia~1K1.75×
03Georgia~10K1.70×
04Louisiana~6K1.62×
05New York~20K1.47×
06North Carolina~10K1.43×
07Mississippi~3K1.33×
08Virginia~8K1.25×
09South Carolina~5K1.21×
10Alabama~5K1.21×
11Delaware<1K1.19×
12Illinois~10K1.18×
13Tennessee~7K1.18×
14California~30K1.13×
15Pennsylvania~10K1.13×
16Oregon~4K1.11×
17Michigan~8K1.10×
18New Jersey~8K1.08×
19Washington~6K1.07×
20Ohio~9K1.02×
21Connecticut~3K1.01×
22Texas~20K1.00×
23Rhode Island<1K1.00×
24Massachusetts~5K0.99×
25Nevada~3K0.99×
26Missouri~4K0.98×
27Arkansas~2K0.98×
28Vermont<1K0.96×
29Kentucky~3K0.94×
30New Mexico~1K0.94×
31Florida~20K0.93×
32Alaska<1K0.93×
33Minnesota~4K0.92×
34Oklahoma~3K0.90×
35Maine<1K0.90×
36Indiana~4K0.89×
37North Dakota<1K0.89×
38Colorado~4K0.88×
39South Dakota<1K0.88×
40Montana<1K0.86×
41Kansas~2K0.85×
42West Virginia~1K0.84×
43Hawaii<1K0.84×
44New Hampshire<1K0.84×
45Arizona~5K0.82×
46Wisconsin~3K0.81×
47Nebraska~1K0.81×
48Idaho~1K0.79×
49Iowa~2K0.76×
50Utah~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Saul Williams, United States
0.71×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saul Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saul Williams audience
#·InterestCategoryAffinity×
01Shark TaleMovies & TV224.86×
02NephrologyHealth47.52×
03CSI (franchise)Movies & TV29.16×
04Olivia MunnMovies & TV20.00×
05Stephen LangMovies & TV20.00×
06Matthew Gray GublerFashion & Accessoires20.00×
07Pinky and the BrainMovies & TV20.00×
08Wham!Music & Radio20.00×
09Simon PeggMovies & TV20.00×
10Kellie PicklerMusic & Radio20.00×
11Alison BrieMovies & TV18.91×
12Seth GreenMovies & TV18.82×
13Patricia ArquetteMovies & TV16.67×
14Scooby-DooMovies & TV16.28×
15Ron PerlmanMovies & TV15.42×
16MegamindMovies & TV13.03×
17Anna FarisMovies & TV12.67×
18Kristen BellMovies & TV11.33×
19ActivismPolitics & Society3.30×
20RadioTechnology & Electronics3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saul Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saul Williams audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.84×
SpiritualityBALANCE1.74×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saul Williams audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
DIY MentalityTHRILL0.76×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saul Williams have in United States?

Saul Williams has an estimated audience of 188,922 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saul Williams fans?

36.9% of Saul Williams fans are female, 63.1% are male, with an average age of 31.4 years.

03

Which brands do Saul Williams fans like most?

Saul Williams fans show strongest brand affinity for Shark Tale (224.86×), Scooby-Doo (16.28×), and Alison Brie (18.91×) over the country average.

04

Where do Saul Williams fans live in United States?

Saul Williams fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Saul Williams fans also like?

Beyond Saul Williams itself, the audience over-indexes on Scooby-Doo (16.28×), Alison Brie (18.91×), Olivia Munn (20×), and CSI (franchise) (29.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saul Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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