Saul Williams Audience in United States

Saul Williams has an estimated audience of 276,113 people in United States. 36.9% are female, 63.1% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Shark Tale, Scooby-Doo, Autism Awareness, Anna Kendrick, Diabetes mellitus awareness.

The average Saul Williams fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shark Tale, Scooby-Doo, Autism Awareness, with strongest over-indexing on Shark Tale (112.57× the country average). Demographically, the Saul Williams audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Saul Williams fans

Demographic split for Saul Williams audience in United States
MetricValue
Female36.9%
Male63.1%
Average age31.4
Estimated audience size276,113

Audience persona

The typical Saul Williams fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shark Tale.

Top regions in United States

Top regions ranked by reach for Saul Williams in United States
RegionReachAffinity
California36,4251.2×
Texas24,9211.05×
New York24,8671.61×
Florida18,5440.99×
Georgia15,2361.79×
North Carolina12,5381.51×
Illinois11,7571.28×
Pennsylvania10,6471.15×
Virginia9,2091.37×
Maryland9,1871.94×
Ohio8,9611.05×
Michigan8,5251.18×
New Jersey8,0131.14×
Louisiana6,3081.77×
Tennessee6,0671.1×
Washington5,8471.06×
Massachusetts5,7341.05×
South Carolina5,1421.24×
Alabama4,5041.17×
Missouri4,4090.99×
Indiana4,2940.85×
Arizona4,1720.74×
Oregon3,7201.18×
Minnesota3,6830.93×
Colorado3,4800.8×
Mississippi3,1151.37×
Wisconsin2,9400.71×
Connecticut2,8461.03×
Nevada2,7521.03×
Kentucky2,7280.79×
Oklahoma2,4130.79×
Washington, District of Columbia1,9612.36×
Arkansas1,8670.82×
Kansas1,4880.68×
Iowa1,1960.53×
Utah1,1430.46×
New Mexico1,0940.79×
Rhode Island8881.01×
Nebraska8750.63×
Delaware8611.13×
Maine7880.8×
Hawaii7380.62×
Idaho6580.48×
West Virginia6200.48×
New Hampshire5620.52×
Vermont4120.85×
Alaska4020.68×
Montana3770.49×
North Dakota3370.59×
South Dakota3190.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saul Williams audience
BrandAffinityCategory
Shark Tale112.57×Movies & TV
Scooby-Doo20×Movies & TV
Autism Awareness19.03×Health
Anna Kendrick27.57×Movies & TV
Diabetes mellitus awareness12.48×Health
Idris Elba24.07×Movies & TV
Richard Gere27.54×Movies & TV
Jonathan Groff31.69×Movies & TV
Indeed.com6.44×Business & Career
Google Maps5.65×Internet & Social Media
Microblogging12.67×Technology & Electronics
Aaliyah24.23×Music & Radio
CSI (franchise)34.34×Movies & TV
Singer-songwriter5.51×Music & Radio
Alison Brie17.27×Movies & TV
Olivia Munn19.56×Movies & TV
Anna Faris20×Movies & TV
Lionel Richie18.83×Music & Radio
Capital One4.55×Business & Career
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saul Williams audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.59
Early Adopter MentalityPOWER1.86
Urban LifestyleOPEN1.71
SustainabilityBALANCE1.62
Design AffinityPREMIUM1.54
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Saul Williams
CountryShare
United States64.4%
Brazil5.8%
United Kingdom4.5%

See Saul Williams audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Saul Williams have in United States?

Saul Williams has an estimated audience of 276,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Saul Williams fans?

36.9% of Saul Williams fans are female, 63.1% are male, with an average age of 31.4 years.

Which brands do Saul Williams fans like most?

Saul Williams fans show strongest brand affinity for Shark Tale (112.57×), Scooby-Doo (20×), and Autism Awareness (19.03×) over the country average.

Where do Saul Williams fans live in United States?

Saul Williams fans in United States are most concentrated in California (reach 36,425), Texas (reach 24,921), and New York (reach 24,867). These three regions account for the largest share of the active audience.

What other brands do Saul Williams fans also like?

Beyond Saul Williams itself, the audience over-indexes on Scooby-Doo (20×), Autism Awareness (19.03×), Anna Kendrick (27.57×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saul Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.