Schaumburg, Illinois Audience in United States
Schaumburg, Illinois has an estimated audience of 1,070,498 people in United States. 59.3% are female, 40.7% are male, average age 40.2. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., War on Terror, Bus Driver (video game), Yoga Journal.
Top brand affinities include Tuscany, Julio Cesar Chavez Jr., War on Terror, with strongest over-indexing on Tuscany (9.82× the country average). Demographically, the Schaumburg, Illinois audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Schaumburg, Illinois fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 40.2 |
| Estimated audience size | 1,070,498 |
Audience persona
The typical Schaumburg, Illinois fan in United States is more female, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for Tuscany.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 9.82× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 3.72× | Sports |
| War on Terror | 1.97× | Politics & Society |
| Bus Driver (video game) | 4.2× | Games |
| Yoga Journal | 3.87× | Sports |
| Cadmium | 3.25× | Business & Career |
| JTB Corporation | 6.84× | Business & Career |
| Title Nine | 1.75× | Fashion & Accessoires |
| Academy Award for Best Visual Effects | 1.78× | Movies & TV |
| IWeb | 2.43× | |
| Mad About You | 1.64× | Movies & TV |
| The Tree of Life (film) | 1.53× | Movies & TV |
| Academy Award for Best Film Editing | 1.6× | Movies & TV |
| Memphis May Fire | 2.21× | Music & Radio |
| Ixtapaluca | 1.69× | Travel & Leisure |
| John Key | 2.21× | Politics & Society |
| Isabel Pantoja | 2.17× | Music & Radio |
| Iyaz | 2.34× | Music & Radio |
| Louis IX of France | 1.66× | Politics & Society |
| Industrial Workers of the World | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.04 |
| Urban Lifestyle | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.9% |
| Germany | 13.3% |
| Poland | 5.1% |
See Schaumburg, Illinois audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Schaumburg, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.