A data profile of the people who buy, follow and care about Sierra Nevada Corporation in United States — modelled from more than twelve digital signal sources. Sierra Nevada Corporation has an estimated audience of 508,892 people in United States.
The average Sierra Nevada Corporation fan in United States is 43.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, North Carolina, Texas.
Top brand affinities include New York Knicks, Moto Guzzi, Piaggio, with strongest over-indexing on New York Knicks (1.51× the country average).
Demographically, the Sierra Nevada Corporation audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
The typical Sierra Nevada Corporation fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for New York Knicks.
The key figures that characterise the Sierra Nevada Corporation profile in United States.
0.0% are female, 100.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 43.5 |
| Estimated audience size | 508,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 26% |
Where the Sierra Nevada Corporation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~70K | 4.66× | |
| 02 | Nevada | ~10K | 3.00× | |
| 03 | South Carolina | ~20K | 2.97× | |
| 04 | California | ~100K | 2.18× | |
| 05 | Tennessee | ~10K | 1.29× | |
| 06 | Washington, District of Columbia | ~2K | 1.14× | |
| 07 | Colorado | ~9K | 1.11× | |
| 08 | Montana | ~1K | 1.07× | |
| 09 | Vermont | <1K | 1.07× | |
| 10 | Idaho | ~3K | 1.06× | |
| 11 | Arizona | ~10K | 1.05× | |
| 12 | Oregon | ~6K | 1.05× | |
| 13 | New Hampshire | ~2K | 0.98× | |
| 14 | Alaska | ~1K | 0.97× | |
| 15 | Utah | ~4K | 0.93× | |
| 16 | Maine | ~2K | 0.91× | |
| 17 | Virginia | ~10K | 0.90× | |
| 18 | Washington | ~9K | 0.88× | |
| 19 | Minnesota | ~6K | 0.88× | |
| 20 | Massachusetts | ~9K | 0.87× | |
| 21 | Kentucky | ~5K | 0.85× | |
| 22 | Hawaii | ~2K | 0.85× | |
| 23 | West Virginia | ~2K | 0.84× | |
| 24 | Georgia | ~10K | 0.83× | |
| 25 | Maryland | ~7K | 0.82× | |
| 26 | Rhode Island | ~1K | 0.82× | |
| 27 | Pennsylvania | ~10K | 0.81× | |
| 28 | Connecticut | ~4K | 0.80× | |
| 29 | Wisconsin | ~6K | 0.78× | |
| 30 | Florida | ~30K | 0.77× | |
| 31 | South Dakota | <1K | 0.77× | |
| 32 | New York | ~20K | 0.76× | |
| 33 | Ohio | ~10K | 0.75× | |
| 34 | Indiana | ~7K | 0.75× | |
| 35 | North Dakota | <1K | 0.75× | |
| 36 | New Mexico | ~2K | 0.74× | |
| 37 | Texas | ~30K | 0.73× | |
| 38 | Illinois | ~10K | 0.73× | |
| 39 | Alabama | ~5K | 0.72× | |
| 40 | Delaware | <1K | 0.72× | |
| 41 | Nebraska | ~2K | 0.70× | |
| 42 | Iowa | ~3K | 0.68× | |
| 43 | New Jersey | ~9K | 0.67× | |
| 44 | Kansas | ~3K | 0.67× | |
| 45 | Michigan | ~8K | 0.64× | |
| 46 | Oklahoma | ~4K | 0.63× | |
| 47 | Missouri | ~5K | 0.62× | |
| 48 | Arkansas | ~2K | 0.60× | |
| 49 | Louisiana | ~4K | 0.56× | |
| 50 | Mississippi | ~2K | 0.49× |
The strongest cross-interests of the Sierra Nevada Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piaggio | Cars & Mobility | 3.10× | ||
| 02 | Moto Guzzi | Cars & Mobility | 2.66× | ||
| 03 | Wizz Air | Travel & Leisure | 2.51× | ||
| 04 | New York Knicks | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Indulgence | JOY | 1.14× | |
| Extroversion | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.96× |
Sierra Nevada Corporation's target market in United States covers an estimated 508,892 people, concentrated in California and North Carolina.
0.0% of the Sierra Nevada Corporation audience are female, 100.0% are male, with an average age of 43.5 years.
Sierra Nevada Corporation fans show strongest brand affinity for New York Knicks (1.51×), Moto Guzzi (2.66×), and Piaggio (3.1×) over the country average.
Sierra Nevada Corporation fans in United States are most concentrated in California (reach ~100K), North Carolina (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sierra Nevada Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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