Rascasse Audience Intelligence

Sierra Nevada Corporation Target Market in United States

A data profile of the people who buy, follow and care about Sierra Nevada Corporation in United States — modelled from more than twelve digital signal sources. Sierra Nevada Corporation has an estimated audience of 508,892 people in United States.

The average Sierra Nevada Corporation fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include New York Knicks, Moto Guzzi, Piaggio, with strongest over-indexing on New York Knicks (1.51× the country average).

Demographically, the Sierra Nevada Corporation audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra Nevada Corporation fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for New York Knicks.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra Nevada Corporation profile in United States.

Audience size
509K
in United States
Gender
0.0%
100.0% male
Age
43.5
average years
Country rank
#36287
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sierra Nevada Corporation

0.0% are female, 100.0% are male, average age 43.5.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Sierra Nevada Corporation audience in United States
MetricValue
Female0.0%
Male100.0%
Average age43.5
Estimated audience size508,892
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Sierra Nevada Corporation audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4928%
50+26%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Sierra Nevada Corporation audience comes from United States.

Worldwide audience distribution share by country for Sierra Nevada Corporation
CountryShare
Spain55.0%
United States10.2%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra Nevada Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra Nevada Corporation customers by region in United States
#RegionReachAffinity×
01North Carolina~70K4.66×
02Nevada~10K3.00×
03South Carolina~20K2.97×
04California~100K2.18×
05Tennessee~10K1.29×
06Washington, District of Columbia~2K1.14×
07Colorado~9K1.11×
08Montana~1K1.07×
09Vermont<1K1.07×
10Idaho~3K1.06×
11Arizona~10K1.05×
12Oregon~6K1.05×
13New Hampshire~2K0.98×
14Alaska~1K0.97×
15Utah~4K0.93×
16Maine~2K0.91×
17Virginia~10K0.90×
18Washington~9K0.88×
19Minnesota~6K0.88×
20Massachusetts~9K0.87×
21Kentucky~5K0.85×
22Hawaii~2K0.85×
23West Virginia~2K0.84×
24Georgia~10K0.83×
25Maryland~7K0.82×
26Rhode Island~1K0.82×
27Pennsylvania~10K0.81×
28Connecticut~4K0.80×
29Wisconsin~6K0.78×
30Florida~30K0.77×
31South Dakota<1K0.77×
32New York~20K0.76×
33Ohio~10K0.75×
34Indiana~7K0.75×
35North Dakota<1K0.75×
36New Mexico~2K0.74×
37Texas~30K0.73×
38Illinois~10K0.73×
39Alabama~5K0.72×
40Delaware<1K0.72×
41Nebraska~2K0.70×
42Iowa~3K0.68×
43New Jersey~9K0.67×
44Kansas~3K0.67×
45Michigan~8K0.64×
46Oklahoma~4K0.63×
47Missouri~5K0.62×
48Arkansas~2K0.60×
49Louisiana~4K0.56×
50Mississippi~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Sierra Nevada Corporation, United States
0.49×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra Nevada Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra Nevada Corporation audience
#·InterestCategoryAffinity×
01PiaggioCars & Mobility3.10×
02Moto GuzziCars & Mobility2.66×
03Wizz AirTravel & Leisure2.51×
04New York KnicksSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra Nevada Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra Nevada Corporation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
IndulgenceJOY1.14×
ExtroversionTHRILL1.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra Nevada Corporation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Family OrientationCONSERVATISM0.94×
Social Media UsageJOY0.96×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Sierra Nevada Corporation's target market in United States?

Sierra Nevada Corporation's target market in United States covers an estimated 508,892 people, concentrated in California and North Carolina.

02

What is the gender split and age of Sierra Nevada Corporation customers?

0.0% of the Sierra Nevada Corporation audience are female, 100.0% are male, with an average age of 43.5 years.

03

Which brands do Sierra Nevada Corporation fans like most?

Sierra Nevada Corporation fans show strongest brand affinity for New York Knicks (1.51×), Moto Guzzi (2.66×), and Piaggio (3.1×) over the country average.

04

Where do Sierra Nevada Corporation fans live in United States?

Sierra Nevada Corporation fans in United States are most concentrated in California (reach ~100K), North Carolina (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Nevada Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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