Soul Audience in United States

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Soul has an estimated audience of 1,600,836 people in United States. 54.0% are female, 46.0% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

The average Soul fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (26.02× the country average). Demographically, the Soul audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Soul fans

Demographic split for Soul audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.5
Estimated audience size1,600,836

Audience persona

The typical Soul fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Soul in United States
RegionReachAffinity
California224,6591.28×
Texas147,2481.07×
Florida118,5361.09×
New York102,0981.14×
Tennessee61,5471.92×
Georgia58,0881.18×
Illinois57,4821.08×
Pennsylvania50,4900.94×
Ohio49,9011.01×
North Carolina49,1611.02×
Arizona43,1051.32×
New Jersey41,3671.02×
Washington40,4471.26×
Michigan40,0610.96×
Virginia39,2871.01×
Massachusetts32,0911.02×
Maryland29,6661.08×
Alabama29,1501.3×
Indiana26,9130.92×
Missouri24,4680.95×
Colorado24,2220.96×
Minnesota23,0921.01×
South Carolina22,2120.92×
Louisiana20,5160.99×
Wisconsin19,7510.82×
Oregon18,8711.03×
Kentucky18,1240.9×
Oklahoma17,3300.97×
Nevada15,8101.02×
Connecticut15,4600.96×
Utah15,4351.08×
Mississippi13,2191×
Arkansas12,7700.97×
Kansas12,2470.97×
Iowa11,2950.86×
Idaho7,5350.94×
New Mexico7,4070.92×
Nebraska7,1170.89×
Hawaii6,7330.98×
West Virginia5,6060.75×
New Hampshire5,2610.83×
Washington, District of Columbia4,9751.03×
Maine4,9050.86×
Rhode Island4,4380.87×
Montana3,7970.85×
Delaware3,7560.85×
Alaska3,7521.1×
South Dakota3,1670.86×
North Dakota2,6590.81×
Vermont2,2180.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soul audience
BrandAffinityCategory
Elsword26.02×Games
Israel2.9×Travel & Leisure
Kendra Scott1.53×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.31×Cars & Mobility
Stamp collecting1.83×Home & Garden
UK garage1.99×Music & Radio
Hocus Pocus1.69×Movies & TV
Home staging1.84×Home & Garden
Jeep Grand Cherokee (WJ)2.03×Cars & Mobility
Kento Yamazaki3.15×Movies & TV
Corona (band)1.58×Music & Radio
Primos Hunting5.39×Sports
Keeper (password manager)1.6×Technology & Electronics
Hayward, California2.69×Travel & Leisure
Consequence (rapper)1.55×Music & Radio
Isometric exercise1.95×Sports
jordy nelson3.48×Sports
Inland Empire (film)2.21×Movies & TV
Zach Ertz1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soul audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Healthy LifestyleBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for Soul
CountryShare
United States25.3%
Brazil7.8%
Japan5.8%

See Soul audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Soul have in United States?

Soul has an estimated audience of 1,600,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Soul fans?

54.0% of Soul fans are female, 46.0% are male, with an average age of 40.5 years.

Which brands do Soul fans like most?

Soul fans show strongest brand affinity for Elsword (26.02×), Israel (2.9×), and Kendra Scott (1.53×) over the country average.

Where do Soul fans live in United States?

Soul fans in United States are most concentrated in California (reach 224,659), Texas (reach 147,248), and Florida (reach 118,536). These three regions account for the largest share of the active audience.

What other brands do Soul fans also like?

Beyond Soul itself, the audience over-indexes on Israel (2.9×), Kendra Scott (1.53×), Japanese domestic market (2.47×), and Jeep Wagoneer (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.