Steeler Nation Audience in United States

Steeler Nation logo

Steeler Nation has an estimated audience of 1,465,971 people in United States. 29.6% are female, 70.4% are male, average age 35.7. Top regions: Pennsylvania, Ohio, California. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Grover Cleveland, Israel.

The average Steeler Nation fan in United States is 35.7 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, California. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, with strongest over-indexing on Ken Griffey Jr. (20.71× the country average). Demographically, the Steeler Nation audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Steeler Nation fans

Demographic split for Steeler Nation audience in United States
MetricValue
Female29.6%
Male70.4%
Average age35.7
Estimated audience size1,465,971

Audience persona

The typical Steeler Nation fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Steeler Nation in United States
RegionReachAffinity
Pennsylvania410,2808.31×
Ohio107,1892.37×
California71,1980.44×
Texas69,2980.55×
South Carolina68,4203.1×
New York65,5370.8×
Florida59,8420.6×
Georgia45,2691×
North Carolina35,7620.81×
Virginia33,0890.93×
Michigan27,6890.72×
Tennessee27,2620.93×
Maryland26,1531.04×
Illinois20,5400.42×
New Jersey16,8820.45×
Indiana16,4830.62×
Oregon15,0300.89×
Kentucky14,3710.78×
Arizona13,2620.44×
West Virginia13,0831.92×
Colorado12,4320.54×
Iowa11,8200.98×
Kansas9,8870.86×
Arkansas9,3860.78×
Washington9,2780.32×
Massachusetts9,2070.32×
Alabama9,1410.45×
Mississippi9,1240.76×
Missouri8,8680.38×
Utah8,0930.62×
Connecticut7,9850.54×
Maine7,5661.44×
Louisiana7,2590.38×
New Mexico7,0000.95×
Oklahoma6,6760.41×
Nevada6,6610.47×
Alaska4,7481.51×
Hawaii4,5460.72×
Idaho4,3930.6×
Nebraska4,1580.57×
Montana4,1391.02×
South Dakota4,0851.21×
Wisconsin4,0310.18×
North Dakota3,9771.32×
New Hampshire3,9200.68×
Minnesota3,9010.19×
Wyoming3,8481.77×
Rhode Island3,7850.81×
Vermont3,7231.45×
Washington, District of Columbia3,6710.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steeler Nation audience
BrandAffinityCategory
Ken Griffey Jr.20.71×Sports
Graham Greene (actor)15.24×
Fernando Valenzuela25.44×Sports
Grover Cleveland14.87×Politics & Society
Israel2.56×Travel & Leisure
Combat sport1.84×Sports
Roy Wood, Jr.15.32×Movies & TV
edureka34.26×Business & Career
Jesse Plemons3.22×Movies & TV
Song Jae-rim20.89×Movies & TV
Nebraska Cornhuskers football3.2×Sports
Certified diabetes educator11.04×Business & Career
Grover Washington, Jr.21.51×Music & Radio
Julio Cesar Chavez Jr.5.86×Sports
Les Brown (bandleader)14.72×Music & Radio
Paul Graham (computer programmer)16.58×Technology & Electronics
Bank account1.7×Business & Career
Captain America (1990 film)2.92×Movies & TV
Noodle (Gorillaz)2.28×Music & Radio
Regional styles of Mexican music1.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steeler Nation audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
Risk AppetiteTHRILL1.4
Sports ActivityPOWER1.26
LGBTQ+ IdentityOPEN1.16
ExtroversionTHRILL1.16
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Steeler Nation
CountryShare
United States95.7%
Canada2.1%
Mexico1.6%

See Steeler Nation audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Steeler Nation have in United States?

Steeler Nation has an estimated audience of 1,465,971 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Steeler Nation fans?

29.6% of Steeler Nation fans are female, 70.4% are male, with an average age of 35.7 years.

Which brands do Steeler Nation fans like most?

Steeler Nation fans show strongest brand affinity for Ken Griffey Jr. (20.71×), Graham Greene (actor) (15.24×), and Fernando Valenzuela (25.44×) over the country average.

Where do Steeler Nation fans live in United States?

Steeler Nation fans in United States are most concentrated in Pennsylvania (reach 410,280), Ohio (reach 107,189), and California (reach 71,198). These three regions account for the largest share of the active audience.

What other brands do Steeler Nation fans also like?

Beyond Steeler Nation itself, the audience over-indexes on Graham Greene (actor) (15.24×), Fernando Valenzuela (25.44×), Grover Cleveland (14.87×), and Israel (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steeler Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.