Rascasse Audience Intelligence

Stephen Merchant Audience in United States

A data profile of the people who buy, follow and care about Stephen Merchant in United States — modelled from more than twelve digital signal sources. Stephen Merchant has an estimated audience of 715,462 people in United States.

#100among Comedian in United States#6917among Person in United States#5483in Movies & TV

The average Stephen Merchant fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Albert Camus, Helena Bonham Carter, Franz Kafka, with strongest over-indexing on Albert Camus (276.7× the country average).

Demographically, the Stephen Merchant audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stephen Merchant fan in United States is more female, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Albert Camus.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stephen Merchant profile in United States.

Audience size
715K
in United States
Gender
56.1%♀
43.9% male
Age
32.8
average years
Country rank
#29506
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen Merchant fans

56.1% are female, 43.9% are male, average age 32.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Stephen Merchant audience in United States
MetricValue
Female56.1%
Male43.9%
Average age32.8
Estimated audience size715,462
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Stephen Merchant audience in United States
Age bracketShare%
16-1929%
20-2931%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Stephen Merchant audience comes from United States.

Worldwide audience distribution share by country for Stephen Merchant
CountryShare
United States36.6%
United Kingdom28.4%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen Merchant audience in United States is strongest.

Fig. 05

Top regions by affinity

Stephen Merchant fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.39×
02Oregon~10K1.38×
03Idaho~4K1.27×
04Maine~3K1.24×
05Washington~20K1.23×
06New Hampshire~3K1.21×
07Vermont~1K1.18×
08Colorado~10K1.13×
09Montana~2K1.12×
10Alaska~2K1.11×
11Missouri~10K1.08×
12Oklahoma~8K1.08×
13Wisconsin~10K1.07×
14New Mexico~4K1.07×
15Rhode Island~2K1.06×
16Arizona~20K1.05×
17Kansas~6K1.05×
18Massachusetts~10K1.04×
19Minnesota~10K1.03×
20Connecticut~7K1.03×
21Indiana~10K1.02×
22California~80K1.01×
23Kentucky~9K1.01×
24Iowa~6K1.01×
25Ohio~20K1.00×
26Illinois~20K0.99×
27Michigan~20K0.99×
28Nebraska~3K0.99×
29Pennsylvania~20K0.97×
30Arkansas~6K0.96×
31West Virginia~3K0.96×
32New York~40K0.95×
33Tennessee~10K0.94×
34Nevada~6K0.94×
35South Dakota~2K0.94×
36North Dakota~1K0.94×
37Texas~50K0.91×
38Virginia~20K0.89×
39Maryland~10K0.86×
40Washington, District of Columbia~2K0.86×
41North Carolina~20K0.85×
42Delaware~2K0.84×
43New Jersey~10K0.83×
44South Carolina~9K0.83×
45Alabama~8K0.83×
46Hawaii~3K0.83×
47Georgia~20K0.79×
48Florida~40K0.77×
49Louisiana~7K0.77×
50Mississippi~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Stephen Merchant, United States
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen Merchant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen Merchant audience
#·InterestCategoryAffinity×
01Albert CamusLiterature276.70×
02Franz KafkaLiterature73.98×
03Helena Bonham CarterMovies & TV56.45×
04AeroplanTravel & Leisure43.54×
05Friedrich NietzscheLiterature38.45×
06David FincherMovies & TV32.86×
07University of St AndrewsBusiness & Career25.23×
08Hunter S. ThompsonLiterature21.15×
09ExistentialismArts & Culture17.40×
10Key FoodShopping16.42×
11LL Cool JMusic & Radio16.42×
12VoltaireLiterature16.42×
13Vanessa KirbyMovies & TV13.99×
14Russell CroweMovies & TV13.41×
15Rowan AtkinsonMovies & TV12.42×
16Sacha Baron CohenMovies & TV11.45×
17Heath LedgerMovies & TV8.23×
18Amanda SeyfriedMovies & TV6.21×
19The Office (U.S. TV series)Movies & TV5.95×
20SupermanMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen Merchant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen Merchant audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
ExtroversionTHRILL1.40×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen Merchant audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Need for SecurityCONSERVATISM0.76×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen Merchant have in United States?

Stephen Merchant has an estimated audience of 715,462 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stephen Merchant fans?

56.1% of Stephen Merchant fans are female, 43.9% are male, with an average age of 32.8 years.

03

Which brands do Stephen Merchant fans like most?

Stephen Merchant fans show strongest brand affinity for Albert Camus (276.7×), Helena Bonham Carter (56.45×), and Franz Kafka (73.98×) over the country average.

04

Where do Stephen Merchant fans live in United States?

Stephen Merchant fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen Merchant fans also like?

Beyond Stephen Merchant itself, the audience over-indexes on Helena Bonham Carter (56.45×), Franz Kafka (73.98×), Vanessa Kirby (13.99×), and David Fincher (32.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen Merchant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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