Stephen Merchant Audience in United States

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Stephen Merchant has an estimated audience of 703,377 people in United States. 56.1% are female, 43.9% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Mohamed Hassan (volleyball), Mangaka, Dog breed, Kanan Gill, Alaska.

The average Stephen Merchant fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mohamed Hassan (volleyball), Mangaka, Dog breed, with strongest over-indexing on Mohamed Hassan (volleyball) (253.76× the country average). Demographically, the Stephen Merchant audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Comedian

Demographics of Stephen Merchant fans

Demographic split for Stephen Merchant audience in United States
MetricValue
Female56.1%
Male43.9%
Average age32.8
Estimated audience size703,377

Audience persona

The typical Stephen Merchant fan in United States is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Mohamed Hassan (volleyball).

Top regions in United States

Top regions ranked by reach for Stephen Merchant in United States
RegionReachAffinity
California82,3081.06×
Texas58,7020.97×
Florida37,1880.78×
New York36,9880.94×
Illinois24,3461.04×
Pennsylvania23,0170.97×
Ohio22,3861.03×
North Carolina18,9230.89×
Michigan18,7621.02×
Washington18,0761.28×
Georgia17,6240.81×
Virginia15,8100.92×
Arizona15,6941.09×
Massachusetts14,4881.05×
New Jersey14,4120.81×
Tennessee13,0570.93×
Indiana13,0321.01×
Colorado12,9721.17×
Missouri12,2701.08×
Wisconsin11,6351.1×
Oregon11,4511.42×
Maryland10,6420.88×
Minnesota10,5991.05×
Utah9,3211.48×
South Carolina8,6490.82×
Oklahoma8,6301.1×
Kentucky8,6110.98×
Alabama8,0140.82×
Connecticut7,2731.03×
Louisiana6,9720.77×
Nevada6,3290.93×
Kansas6,0271.09×
Iowa5,8851.02×
Arkansas5,4310.94×
Idaho4,5551.29×
Mississippi3,7080.64×
New Mexico3,6941.05×
Nebraska3,4210.97×
New Hampshire3,3401.21×
Maine3,0841.22×
West Virginia2,8130.86×
Hawaii2,4810.82×
Rhode Island2,3941.07×
Montana2,1951.12×
Washington, District of Columbia1,8570.88×
Alaska1,6101.07×
Delaware1,4880.77×
Vermont1,4161.15×
South Dakota1,4030.86×
North Dakota1,1930.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen Merchant audience
BrandAffinityCategory
Mohamed Hassan (volleyball)253.76×Sports
Mangaka10.75×Literature
Dog breed2.17×Pets & Animals
Kanan Gill95.88×Movies & TV
Alaska2.03×Travel & Leisure
Home construction1.56×Home & Garden
Israel2.25×Travel & Leisure
Google Photos2.25×Technology & Electronics
Nipsey Hussle5.19×Music & Radio
Home staging4.38×Home & Garden
Kendra Scott2.38×Fashion & Accessoires
edureka29.21×Business & Career
Nebraska2.05×Travel & Leisure
The Devil's Rejects7.41×Movies & TV
Corona (band)3.68×Music & Radio
Ross County F.C.23.91×Sports
Steampunk2.94×Fashion & Accessoires
Sinaloa2.11×Travel & Leisure
Jeep Grand Cherokee (WJ)3.49×Cars & Mobility
Hocus Pocus2.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen Merchant audience
TraitClusterScore
ExtroversionTHRILL1.76
Early Adopter MentalityPOWER1.33
SustainabilityBALANCE1.19
Urban LifestyleOPEN1.1
Social Media UsageJOY1.08
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Stephen Merchant
CountryShare
United States36.5%
United Kingdom28.7%
Canada4.6%

See Stephen Merchant audiences in other countries

More Comedian audiences in United States

Frequently asked questions

How many fans does Stephen Merchant have in United States?

Stephen Merchant has an estimated audience of 703,377 people in United States, concentrated in California and Texas.

What is the gender split and age of Stephen Merchant fans?

56.1% of Stephen Merchant fans are female, 43.9% are male, with an average age of 32.8 years.

Which brands do Stephen Merchant fans like most?

Stephen Merchant fans show strongest brand affinity for Mohamed Hassan (volleyball) (253.76×), Mangaka (10.75×), and Dog breed (2.17×) over the country average.

Where do Stephen Merchant fans live in United States?

Stephen Merchant fans in United States are most concentrated in California (reach 82,308), Texas (reach 58,702), and Florida (reach 37,188). These three regions account for the largest share of the active audience.

What other brands do Stephen Merchant fans also like?

Beyond Stephen Merchant itself, the audience over-indexes on Mangaka (10.75×), Dog breed (2.17×), Kanan Gill (95.88×), and Alaska (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen Merchant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.