Stillwater, Oklahoma Audience in United States

Stillwater, Oklahoma logo

Stillwater, Oklahoma has an estimated audience of 768,065 people in United States. 61.4% are female, 38.6% are male, average age 39.0. Top regions: Minnesota, Oklahoma, California. Top brand affinities: Arrietty, Nebraska, Barclays Center, Nasal cavity, WFTS-TV.

The average Stillwater, Oklahoma fan in United States is 39.0 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Oklahoma, California. Top brand affinities include Arrietty, Nebraska, Barclays Center, with strongest over-indexing on Arrietty (11.13× the country average). Demographically, the Stillwater, Oklahoma audience skews more female with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Stillwater, Oklahoma fans

Demographic split for Stillwater, Oklahoma audience in United States
MetricValue
Female61.4%
Male38.6%
Average age39.0
Estimated audience size768,065

Audience persona

The typical Stillwater, Oklahoma fan in United States is more female, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Stillwater, Oklahoma in United States
RegionReachAffinity
Minnesota83,6987.61×
Oklahoma68,3788.02×
California57,6750.68×
Texas51,6830.78×
Florida34,1840.66×
New York26,7330.62×
Massachusetts26,7161.77×
Wisconsin17,8301.54×
Illinois14,8260.58×
Arizona14,6090.93×
Pennsylvania14,1780.55×
Ohio13,7910.58×
Michigan13,0170.65×
North Carolina12,9140.56×
Georgia10,8880.46×
Washington10,6270.69×
New Jersey9,6990.5×
Alabama9,6540.9×
Missouri9,5500.77×
Virginia9,3020.5×
Tennessee9,2690.6×
Colorado8,7340.72×
Indiana8,0400.57×
Utah6,5700.96×
Oregon6,4110.73×
Kansas6,2331.03×
South Carolina6,1530.53×
Arkansas6,0390.95×
Iowa5,7410.91×
Louisiana5,6850.57×
Maryland5,4900.42×
Kentucky5,4840.57×
Connecticut4,8040.62×
Nevada3,7950.51×
Mississippi3,4500.55×
Nebraska3,2340.84×
New Mexico2,5340.66×
Idaho2,4600.64×
West Virginia2,4050.67×
Montana2,2521.06×
New Hampshire2,0570.68×
Maine2,0520.75×
Rhode Island1,8270.75×
South Dakota1,6060.9×
North Dakota1,5921.01×
Hawaii1,5910.48×
Alaska1,2580.77×
Washington, District of Columbia1,0010.43×
Vermont8950.66×
Delaware8630.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stillwater, Oklahoma audience
BrandAffinityCategory
Arrietty11.13×Movies & TV
Nebraska1.64×Travel & Leisure
Barclays Center5.22×Sports
Nasal cavity2.72×Health
WFTS-TV1.61×Movies & TV
James Butler (American football)7.07×Sports
The Tree of Life (film)1.55×Movies & TV
JBS USA1.75×Food & Beverages
Flattop grill3.31×Home & Garden
Ted Ginn, Jr.2.65×Sports
John Key1.85×Politics & Society
Davao Region1.78×Travel & Leisure
Jbc1.58×Kids & Family
cake decorating shop1.68×Food & Beverages
JTB1.77×Travel & Leisure
Carlos Gracie, Jr.1.79×
JC1.54×
Brive-la-Gaillarde1.69×
Ke Buena México1.67×Music & Radio
Pips, Chips & Videoclips1.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stillwater, Oklahoma audience
TraitClusterScore
DIY MentalityTHRILL1.29
Family OrientationCONSERVATISM1.17
Community OrientationOPEN1.16
Career OrientationPOWER1.16
TraditionCONSERVATISM1.09
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Stillwater, Oklahoma
CountryShare
United States83.9%
Canada4.2%
Germany4.1%

See Stillwater, Oklahoma audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Stillwater, Oklahoma have in United States?

Stillwater, Oklahoma has an estimated audience of 768,065 people in United States, concentrated in Minnesota and Oklahoma.

What is the gender split and age of Stillwater, Oklahoma fans?

61.4% of Stillwater, Oklahoma fans are female, 38.6% are male, with an average age of 39.0 years.

Which brands do Stillwater, Oklahoma fans like most?

Stillwater, Oklahoma fans show strongest brand affinity for Arrietty (11.13×), Nebraska (1.64×), and Barclays Center (5.22×) over the country average.

Where do Stillwater, Oklahoma fans live in United States?

Stillwater, Oklahoma fans in United States are most concentrated in Minnesota (reach 83,698), Oklahoma (reach 68,378), and California (reach 57,675). These three regions account for the largest share of the active audience.

What other brands do Stillwater, Oklahoma fans also like?

Beyond Stillwater, Oklahoma itself, the audience over-indexes on Nebraska (1.64×), Barclays Center (5.22×), Nasal cavity (2.72×), and WFTS-TV (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stillwater, Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.