Supply and Demand Audience in United States

Supply and Demand logo

Supply and Demand has an estimated audience of 397,462 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Natural rubber, Kendra Scott, Cam Ward.

The average Supply and Demand fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Natural rubber, with strongest over-indexing on Elsword (26.09× the country average). Demographically, the Supply and Demand audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Supply and Demand fans

Demographic split for Supply and Demand audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size397,462

Audience persona

The typical Supply and Demand fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Supply and Demand in United States
RegionReachAffinity
California70,6561.62×
Texas44,1801.29×
Florida32,5751.21×
New York32,3851.46×
Georgia23,8571.95×
Illinois14,3831.09×
North Carolina14,0151.17×
Pennsylvania12,8610.96×
Virginia12,2941.27×
Michigan11,1191.07×
New Jersey11,0031.09×
Ohio10,4990.86×
Massachusetts9,5671.22×
Arizona9,0531.12×
Indiana8,3261.15×
Washington8,3101.04×
Maryland8,1551.19×
Tennessee7,6200.96×
South Carolina5,9110.99×
Missouri5,7690.9×
Colorado5,6370.9×
Wisconsin5,4920.92×
Minnesota5,4060.95×
Alabama5,3210.96×
Oregon4,5150.99×
Kentucky4,5010.9×
Louisiana4,3350.85×
Connecticut4,3191.08×
Utah4,0271.13×
Nevada3,8901.01×
Oklahoma3,3550.76×
Mississippi3,1070.95×
Iowa2,9360.9×
Arkansas2,7600.84×
Kansas2,3850.76×
Hawaii1,8221.07×
New Mexico1,7440.87×
Idaho1,7100.86×
Washington, District of Columbia1,6951.42×
Nebraska1,6810.84×
West Virginia1,4600.79×
New Hampshire1,3940.89×
Rhode Island1,2470.99×
Maine1,1750.83×
Delaware1,0020.91×
Montana6200.56×
Vermont6130.88×
North Dakota5960.73×
South Dakota5510.6×
Alaska5150.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supply and Demand audience
BrandAffinityCategory
Elsword26.09×Games
Israel2.32×Travel & Leisure
Natural rubber1.74×Cars & Mobility
Kendra Scott1.57×Fashion & Accessoires
Cam Ward1.58×Sports
Home staging1.95×Home & Garden
Hocus Pocus1.77×Movies & TV
Jeep Wagoneer2.03×Cars & Mobility
Stamp collecting1.55×Home & Garden
Jeep Grand Cherokee (WJ)2.03×Cars & Mobility
Japanese domestic market1.53×Politics & Society
Corona (band)1.8×Music & Radio
Hayward, California3×Travel & Leisure
Keeper (password manager)1.64×Technology & Electronics
Kento Yamazaki2.81×Movies & TV
Halsey, Oregon1.89×Travel & Leisure
Primos Hunting4.81×Sports
Certified diabetes educator2.75×Business & Career
Inland Empire (film)2.04×Movies & TV
Takers1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supply and Demand audience
TraitClusterScore
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.15
Design AffinityPREMIUM1.13
Social Media UsageJOY1.12
IndulgenceJOY1.04
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Supply and Demand
CountryShare
United States36.7%
Canada17.0%
United Kingdom12.4%

See Supply and Demand audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Supply and Demand have in United States?

Supply and Demand has an estimated audience of 397,462 people in United States, concentrated in California and Texas.

What is the gender split and age of Supply and Demand fans?

54.1% of Supply and Demand fans are female, 45.9% are male, with an average age of 40.3 years.

Which brands do Supply and Demand fans like most?

Supply and Demand fans show strongest brand affinity for Elsword (26.09×), Israel (2.32×), and Natural rubber (1.74×) over the country average.

Where do Supply and Demand fans live in United States?

Supply and Demand fans in United States are most concentrated in California (reach 70,656), Texas (reach 44,180), and Florida (reach 32,575). These three regions account for the largest share of the active audience.

What other brands do Supply and Demand fans also like?

Beyond Supply and Demand itself, the audience over-indexes on Israel (2.32×), Natural rubber (1.74×), Kendra Scott (1.57×), and Cam Ward (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supply and Demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.