Surprise (emotion) Audience in United States

Surprise (emotion) logo

Surprise (emotion) has an estimated audience of 1,911,524 people in United States. 68.7% are female, 31.3% are male, average age 39.5. Top regions: California, Arizona, Texas. Top brand affinities: Electrolyte, Meals on Wheels, Janitor, Jack White, Voltron: Legendary Defender.

The average Surprise (emotion) fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Electrolyte, Meals on Wheels, Janitor, with strongest over-indexing on Electrolyte (1.92× the country average). Demographically, the Surprise (emotion) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Surprise (emotion) fans

Demographic split for Surprise (emotion) audience in United States
MetricValue
Female68.7%
Male31.3%
Average age39.5
Estimated audience size1,911,524

Audience persona

The typical Surprise (emotion) fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Surprise (emotion) in United States
RegionReachAffinity
California235,1841.12×
Arizona235,0626.02×
Texas169,6541.03×
Florida117,8920.91×
New York96,5860.9×
Illinois64,3761.01×
Georgia61,7141.05×
Pennsylvania57,9700.9×
North Carolina57,1240.99×
Ohio55,4430.94×
Michigan50,3231.01×
Virginia43,9380.94×
New Jersey41,4800.85×
Washington38,4081×
Tennessee35,3940.92×
Indiana32,9670.94×
Missouri29,1800.95×
Maryland28,9260.88×
Massachusetts28,7160.76×
Wisconsin26,2830.91×
South Carolina25,9040.9×
Colorado25,7140.85×
Alabama25,4760.95×
Minnesota25,0860.92×
Louisiana23,9470.97×
Oregon21,9941×
Oklahoma21,7291.02×
Kentucky21,7130.91×
Nevada17,2800.93×
Utah15,7110.92×
Connecticut15,0980.79×
Arkansas14,6980.93×
Iowa14,4840.92×
Mississippi14,4670.92×
Kansas13,4960.9×
Idaho9,2300.96×
Nebraska9,0550.94×
New Mexico8,6680.9×
Hawaii7,8550.96×
West Virginia7,6550.86×
New Hampshire5,4090.72×
Maine5,4050.79×
Washington, District of Columbia4,5650.79×
Rhode Island4,3380.71×
Montana4,2190.8×
Delaware4,0890.78×
South Dakota3,5730.81×
Alaska3,4870.85×
North Dakota3,3110.84×
Vermont2,4190.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surprise (emotion) audience
BrandAffinityCategory
Electrolyte1.92×Health
Meals on Wheels2.09×Food & Beverages
Janitor2.33×Home & Garden
Jack White1.61×Movies & TV
Voltron: Legendary Defender4.79×Movies & TV
JTV (Indonesia)1.58×
Tierra Cali2.25×Travel & Leisure
Enrique Hernández (baseball)3.41×Sports
FOX23 News2.27×Movies & TV
Fat-tailed sheep5.41×Pets & Animals
Lebanese cuisine1.53×Food & Beverages
Certified diabetes educator2.65×Business & Career
Software widget2.86×Technology & Electronics
Fairlife1.76×Food & Beverages
International University of Business Agriculture and Technology1.89×Business & Career
Pleural effusion14.32×Health
Hauser & Wirth2.22×Arts & Culture
Cultural studies1.82×Business & Career
Mad About You1.81×Movies & TV
Ludo (board game)1.57×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surprise (emotion) audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
Pet OwnershipJOY1.35
Community OrientationOPEN1.32
Price SensitivityPREMIUM1.19
CreativityOPEN1.13
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Surprise (emotion)
CountryShare
United States22.6%
France7.4%
Brazil5.2%

See Surprise (emotion) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Surprise (emotion) have in United States?

Surprise (emotion) has an estimated audience of 1,911,524 people in United States, concentrated in California and Arizona.

What is the gender split and age of Surprise (emotion) fans?

68.7% of Surprise (emotion) fans are female, 31.3% are male, with an average age of 39.5 years.

Which brands do Surprise (emotion) fans like most?

Surprise (emotion) fans show strongest brand affinity for Electrolyte (1.92×), Meals on Wheels (2.09×), and Janitor (2.33×) over the country average.

Where do Surprise (emotion) fans live in United States?

Surprise (emotion) fans in United States are most concentrated in California (reach 235,184), Arizona (reach 235,062), and Texas (reach 169,654). These three regions account for the largest share of the active audience.

What other brands do Surprise (emotion) fans also like?

Beyond Surprise (emotion) itself, the audience over-indexes on Meals on Wheels (2.09×), Janitor (2.33×), Jack White (1.61×), and Voltron: Legendary Defender (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surprise (emotion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.