Tablespoon Audience in United States

Tablespoon logo

Tablespoon has an estimated audience of 2,719,836 people in United States. 80.4% are female, 19.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Jingoism, Eurail.

The average Tablespoon fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Tablespoon audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tablespoon fans

Demographic split for Tablespoon audience in United States
MetricValue
Female80.4%
Male19.6%
Average age40.8
Estimated audience size2,719,836

Audience persona

The typical Tablespoon fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Tablespoon in United States
RegionReachAffinity
California442,3071.48×
Texas319,3891.37×
Florida249,5961.36×
New York218,2461.44×
Georgia111,4471.33×
Illinois101,2641.12×
Pennsylvania97,6171.07×
North Carolina94,1181.15×
New Jersey91,3961.32×
Ohio82,1100.98×
Virginia73,2011.1×
Michigan71,6131.01×
Massachusetts63,9441.19×
Maryland58,3321.25×
Washington57,7621.06×
Arizona54,0470.97×
Tennessee53,5340.98×
Indiana50,1391.01×
South Carolina45,6621.12×
Louisiana40,9771.17×
Alabama40,3141.06×
Missouri39,2110.89×
Kentucky37,2511.09×
Minnesota34,5860.89×
Colorado34,5600.81×
Wisconsin33,3850.82×
Oklahoma31,8181.05×
Connecticut31,7461.16×
Mississippi27,8791.24×
Nevada27,5851.05×
Oregon26,8980.86×
Arkansas23,6251.05×
Kansas19,6500.92×
Utah19,0360.78×
Iowa18,9150.84×
Hawaii13,7471.18×
Nebraska11,9570.88×
New Mexico11,8950.87×
West Virginia10,8710.86×
Idaho9,8820.72×
Rhode Island8,9191.03×
Washington, District of Columbia8,3011.02×
New Hampshire8,0120.75×
Delaware7,4731×
Maine6,8540.7×
Montana4,6540.62×
Alaska4,3220.74×
South Dakota4,2660.68×
North Dakota4,0120.72×
Vermont2,9910.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tablespoon audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Jingoism1.65×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Layne Staley3.67×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Chiropractic education4.02×Business & Career
Ghar (film)16.72×Movies & TV
English literature2.23×Literature
Graham Coxon10.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tablespoon audience
TraitClusterScore
IndulgenceJOY1.4
Healthy LifestyleBALANCE1.35
Price SensitivityPREMIUM1.35
CreativityOPEN1.24
Family OrientationCONSERVATISM1.21
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Tablespoon
CountryShare
United States24.3%
Ukraine7.0%
Philippines6.6%

See Tablespoon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tablespoon have in United States?

Tablespoon has an estimated audience of 2,719,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Tablespoon fans?

80.4% of Tablespoon fans are female, 19.6% are male, with an average age of 40.8 years.

Which brands do Tablespoon fans like most?

Tablespoon fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and The Historian (16.48×) over the country average.

Where do Tablespoon fans live in United States?

Tablespoon fans in United States are most concentrated in California (reach 442,307), Texas (reach 319,389), and Florida (reach 249,596). These three regions account for the largest share of the active audience.

What other brands do Tablespoon fans also like?

Beyond Tablespoon itself, the audience over-indexes on Google Home (11.64×), The Historian (16.48×), Jingoism (1.65×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tablespoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.