The Bellwether Audience in United States
The Bellwether has an estimated audience of 337,837 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top brand affinities: Elsword, Israel, Natural rubber, Kendra Scott, Cam Ward.
Top brand affinities include Elsword, Israel, Natural rubber, with strongest over-indexing on Elsword (26.09× the country average). Demographically, the The Bellwether audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of The Bellwether fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.3 |
| Estimated audience size | 337,837 |
Audience persona
The typical The Bellwether fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.09× | Games |
| Israel | 2.32× | Travel & Leisure |
| Natural rubber | 1.74× | Cars & Mobility |
| Kendra Scott | 1.57× | Fashion & Accessoires |
| Cam Ward | 1.58× | Sports |
| Home staging | 1.95× | Home & Garden |
| Hocus Pocus | 1.77× | Movies & TV |
| Jeep Wagoneer | 2.03× | Cars & Mobility |
| Stamp collecting | 1.55× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.03× | Cars & Mobility |
| Japanese domestic market | 1.53× | Politics & Society |
| Corona (band) | 1.8× | Music & Radio |
| Hayward, California | 3× | Travel & Leisure |
| Keeper (password manager) | 1.64× | Technology & Electronics |
| Kento Yamazaki | 2.81× | Movies & TV |
| Halsey, Oregon | 1.89× | Travel & Leisure |
| Primos Hunting | 4.81× | Sports |
| Certified diabetes educator | 2.75× | Business & Career |
| Inland Empire (film) | 2.04× | Movies & TV |
| Takers | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Design Affinity | PREMIUM | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Indulgence | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.0% |
| United Kingdom | 0.8% |
| Canada | 0.5% |
See The Bellwether audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Bellwether. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.