The Cars Audience in United States

The Cars has an estimated audience of 893,695 people in United States. 27.2% are female, 72.8% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: REC TEC Grills, Home Delivery, Dog breed, Hideo Nomo, Israel.
The average The Cars fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include REC TEC Grills, Home Delivery, Dog breed, with strongest over-indexing on REC TEC Grills (50.37× the country average). Demographically, the The Cars audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Cars fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 39.3 |
| Estimated audience size | 893,695 |
Audience persona
The typical The Cars fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for REC TEC Grills.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,690 | 0.88× |
| Texas | 68,963 | 0.9× |
| Florida | 49,444 | 0.82× |
| New York | 42,433 | 0.85× |
| Pennsylvania | 36,315 | 1.21× |
| Ohio | 34,627 | 1.26× |
| Illinois | 28,325 | 0.95× |
| Michigan | 26,454 | 1.13× |
| North Carolina | 23,853 | 0.89× |
| Georgia | 23,258 | 0.84× |
| Massachusetts | 23,151 | 1.31× |
| New Jersey | 19,310 | 0.85× |
| Washington | 18,929 | 1.06× |
| Arizona | 18,430 | 1.01× |
| Tennessee | 18,158 | 1.01× |
| Virginia | 17,987 | 0.83× |
| Indiana | 17,304 | 1.06× |
| Wisconsin | 15,735 | 1.17× |
| Missouri | 15,046 | 1.04× |
| Colorado | 13,797 | 0.98× |
| Minnesota | 13,774 | 1.08× |
| Oregon | 12,959 | 1.27× |
| Maryland | 12,686 | 0.83× |
| Kentucky | 12,640 | 1.13× |
| South Carolina | 11,915 | 0.89× |
| Oklahoma | 10,961 | 1.1× |
| Alabama | 10,820 | 0.87× |
| Connecticut | 9,389 | 1.05× |
| Louisiana | 9,376 | 0.81× |
| Iowa | 8,005 | 1.09× |
| Nevada | 7,806 | 0.9× |
| Kansas | 7,592 | 1.08× |
| Arkansas | 7,090 | 0.96× |
| Utah | 6,835 | 0.85× |
| Mississippi | 6,536 | 0.89× |
| New Mexico | 5,313 | 1.19× |
| New Hampshire | 5,092 | 1.45× |
| Idaho | 4,563 | 1.02× |
| Nebraska | 4,430 | 0.99× |
| West Virginia | 4,298 | 1.03× |
| Maine | 4,129 | 1.29× |
| Rhode Island | 3,245 | 1.14× |
| Montana | 2,729 | 1.1× |
| Hawaii | 2,726 | 0.71× |
| Delaware | 2,112 | 0.86× |
| Washington, District of Columbia | 1,985 | 0.74× |
| South Dakota | 1,899 | 0.92× |
| Vermont | 1,829 | 1.17× |
| North Dakota | 1,561 | 0.85× |
| Alaska | 1,534 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| REC TEC Grills | 50.37× | Sports |
| Home Delivery | 7.01× | Food & Beverages |
| Dog breed | 2.08× | Pets & Animals |
| Hideo Nomo | 30.07× | Sports |
| Israel | 3.01× | Travel & Leisure |
| John Havlicek | 20.49× | Sports |
| JibJab | 7.43× | Internet & Social Media |
| KiwiCo | 8.92× | Kids & Family |
| Ayrton Senna | 11.87× | Sports |
| Guy Fieri | 3.64× | Movies & TV |
| Urban Outfitters | 1.7× | Shopping |
| Winemaking | 3.96× | Food & Beverages |
| Scratching post | 7.98× | Pets & Animals |
| Lenny Henry | 20.96× | Movies & TV |
| Keene, New Hampshire | 14.95× | Travel & Leisure |
| Riedel (glass manufacturer) | 18.42× | Home & Garden |
| Glue logic | 6.9× | Technology & Electronics |
| Telethon | 7.26× | Movies & TV |
| Final Fantasy I | 49.78× | Games |
| Corona (band) | 3.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.45 |
| Risk Appetite | THRILL | 2.11 |
| Quality Awareness | PREMIUM | 1.7 |
| Patriotism | CONSERVATISM | 1.39 |
| Career Orientation | POWER | 1.23 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 8.9% |
| Spain | 5.8% |
See The Cars audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does The Cars have in United States?
The Cars has an estimated audience of 893,695 people in United States, concentrated in California and Texas.
What is the gender split and age of The Cars fans?
27.2% of The Cars fans are female, 72.8% are male, with an average age of 39.3 years.
Which brands do The Cars fans like most?
The Cars fans show strongest brand affinity for REC TEC Grills (50.37×), Home Delivery (7.01×), and Dog breed (2.08×) over the country average.
Where do The Cars fans live in United States?
The Cars fans in United States are most concentrated in California (reach 86,690), Texas (reach 68,963), and Florida (reach 49,444). These three regions account for the largest share of the active audience.
What other brands do The Cars fans also like?
Beyond The Cars itself, the audience over-indexes on Home Delivery (7.01×), Dog breed (2.08×), Hideo Nomo (30.07×), and Israel (3.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.