The Jets Audience in United States
The Jets has an estimated audience of 284,030 people in United States. 52.9% are female, 47.1% are male, average age 45.7. Top brand affinities: JibJab, Celtic mythology, Alaska, Lenny Henry, Elsword.
Top brand affinities include JibJab, Celtic mythology, Alaska, with strongest over-indexing on JibJab (24.72× the country average). Demographically, the The Jets audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of The Jets fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.7 |
| Estimated audience size | 284,030 |
Audience persona
The typical The Jets fan in United States is balanced, around 45.7 years old, with strong Luxury Orientation tendencies and a notable affinity for JibJab.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JibJab | 24.72× | Internet & Social Media |
| Celtic mythology | 24.7× | Arts & Culture |
| Alaska | 3.14× | Travel & Leisure |
| Lenny Henry | 46.13× | Movies & TV |
| Elsword | 24× | Games |
| Whataburger | 2.42× | Food & Beverages |
| Dog breed | 1.59× | Pets & Animals |
| Guayabera | 33.34× | Fashion & Accessoires |
| Home Delivery | 2.74× | Food & Beverages |
| Home staging | 4.51× | Home & Garden |
| REC TEC Grills | 15.93× | Sports |
| KiwiCo | 5.74× | Kids & Family |
| Home equity | 1.54× | Home & Garden |
| John Havlicek | 12.08× | Sports |
| International Klein Blue | 23.73× | Home & Garden |
| Heavy metal bass | 15.8× | Music & Radio |
| Sensationalism | 20× | News |
| Google Analytics | 3.41× | Internet & Social Media |
| Mortgage insurance | 2.97× | Business & Career |
| Saving | 1.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.12 |
| Risk Appetite | THRILL | 1.53 |
| Community Orientation | OPEN | 1.47 |
| Quality Awareness | PREMIUM | 1.23 |
| Mindfulness | BALANCE | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| Canada | 5.6% |
| Japan | 3.8% |
See The Jets audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- H.R. (1,682,312)
- Farruko (1,498,277)
- L.A.B. (1,257,716)
- Pressure (reggae musician) (1,088,263)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.