The Jets Audience in United States
The Jets has an estimated audience of 284,030 people in United States. 52.9% are female, 47.1% are male, average age 45.7. Top brand affinities: Jack Nicholson, Debbie Gibson, Paula Abdul, Rick Astley, Ace of Base.
Top brand affinities include Jack Nicholson, Debbie Gibson, Paula Abdul, with strongest over-indexing on Jack Nicholson (73.48× the country average). Demographically, the The Jets audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of The Jets fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.7 |
| Estimated audience size | 284,030 |
Audience persona
The typical The Jets fan in United States is balanced, around 45.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Jack Nicholson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack Nicholson | 73.48× | Movies & TV |
| Debbie Gibson | 80.68× | Music & Radio |
| Paula Abdul | 74.94× | Music & Radio |
| Rick Astley | 66.09× | Music & Radio |
| Ace of Base | 92.42× | Music & Radio |
| Clint Eastwood | 15.21× | Movies & TV |
| Master P | 43.68× | Music & Radio |
| Wham! | 35.84× | Music & Radio |
| MC Hammer | 37.83× | Music & Radio |
| Joe Walsh | 23.73× | Music & Radio |
| Kia Sportage | 24× | Cars & Mobility |
| Pixies | 35.59× | Music & Radio |
| Goo Goo Dolls | 22.85× | Music & Radio |
| Richard Marx | 32.76× | Music & Radio |
| Luxury Travel | 11.65× | Travel & Leisure |
| Brandi Carlile | 13.53× | Music & Radio |
| Indianapolis Motor Speedway | 12.85× | Sports |
| Roxette | 46.13× | Music & Radio |
| Chris Tucker | 16× | Movies & TV |
| David Gilmour | 24.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.12 |
| Risk Appetite | THRILL | 1.53 |
| Community Orientation | OPEN | 1.47 |
| Quality Awareness | PREMIUM | 1.23 |
| Mindfulness | BALANCE | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| Canada | 5.6% |
| Japan | 3.8% |
See The Jets audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- H.R. (1,682,312)
- Farruko (1,498,277)
- L.A.B. (1,257,716)
- Pressure (reggae musician) (1,088,263)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.