The Phoenix (newspaper) Audience in United States

The Phoenix (newspaper) logo

The Phoenix (newspaper) has an estimated audience of 458,441 people in United States. 54.2% are female, 45.8% are male, average age 37.7. Top brand affinities: Alaska, 3D printing, Necktie, Jumia, Kingdom of Judah.

Top brand affinities include Alaska, 3D printing, Necktie, with strongest over-indexing on Alaska (1.72× the country average). Demographically, the The Phoenix (newspaper) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Phoenix (newspaper) fans

Demographic split for The Phoenix (newspaper) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.7
Estimated audience size458,441

Audience persona

The typical The Phoenix (newspaper) fan in United States is balanced, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Phoenix (newspaper) audience
BrandAffinityCategory
Alaska1.72×Travel & Leisure
3D printing1.83×Technology & Electronics
Necktie1.51×Fashion & Accessoires
Jumia4.45×Fashion & Accessoires
Kingdom of Judah1.86×Politics & Society
Hypertext1.5×Technology & Electronics
Cachorros3.06×Pets & Animals
Temple Grandin1.59×Literature
Ayrton Senna1.95×Sports
Cachorros2.18×Pets & Animals
Ural Mountains1.79×Travel & Leisure
Cadena SER1.82×Music & Radio
Bulacan1.91×Travel & Leisure
Bulacan1.81×Travel & Leisure
iPEC Coaching2.11×Business & Career
Bruklinas1.72×Travel & Leisure
Perris, California1.95×Travel & Leisure
Sin Embargo MX2.14×News
Perris, California1.87×Travel & Leisure
Indiana University – Purdue University Indianapolis1.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Phoenix (newspaper) audience
TraitClusterScore
MindfulnessBALANCE1.89
Risk AppetiteTHRILL1.4
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.3
ExtroversionTHRILL1.29
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for The Phoenix (newspaper)
CountryShare
United Kingdom28.6%
United States26.4%
Italy22.7%

See The Phoenix (newspaper) audiences in other countries

More News audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Phoenix (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.