Rascasse Audience Intelligence

The Skin I Live In Audience in United States

A data profile of the people who buy, follow and care about The Skin I Live In in United States — modelled from more than twelve digital signal sources. The Skin I Live In has an estimated audience of 544,148 people in United States.

#36among Thriller in United States#3031among Movie / TV Show / Series in United States#6493in Movies & TV

The average The Skin I Live In fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michelle Monaghan, Obsessed (2009 film), Noah Baumbach, with strongest over-indexing on Michelle Monaghan (363.42× the country average).

Demographically, the The Skin I Live In audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Skin I Live In fan in United States is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Michelle Monaghan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Skin I Live In profile in United States.

Audience size
544K
in United States
Gender
59.2%♀
40.8% male
Age
41.3
average years
Country rank
#34868
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Skin I Live In viewers

59.2% are female, 40.8% are male, average age 41.3.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for The Skin I Live In audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.3
Estimated audience size544,148
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the The Skin I Live In audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3922%
40-4928%
50+20%
Fig. 04

Worldwide distribution

16.4%

of the worldwide The Skin I Live In audience comes from United States.

Worldwide audience distribution share by country for The Skin I Live In
CountryShare
United States16.4%
Mexico8.2%
Spain7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Skin I Live In audience in United States is strongest.

Fig. 05

Top regions by affinity

The Skin I Live In fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.26×
02Texas~50K1.20×
03New York~30K1.20×
04New Mexico~3K1.18×
05Oregon~6K1.17×
06Washington~10K1.16×
07Washington, District of Columbia~2K1.11×
08Alaska~1K1.09×
09Illinois~20K1.08×
10Utah~5K1.08×
11Oklahoma~6K1.07×
12Nevada~5K1.07×
13Kentucky~6K1.05×
14Arizona~10K1.04×
15Arkansas~4K1.04×
16Idaho~2K1.03×
17Massachusetts~10K1.02×
18Georgia~10K1.01×
19Louisiana~6K1.01×
20Connecticut~5K1.01×
21Colorado~8K1.00×
22Kansas~4K1.00×
23Virginia~10K0.99×
24Mississippi~4K0.99×
25Hawaii~2K0.99×
26New Hampshire~2K0.98×
27Rhode Island~1K0.98×
28North Carolina~10K0.97×
29New Jersey~10K0.97×
30Maryland~8K0.97×
31Missouri~7K0.97×
32West Virginia~2K0.97×
33North Dakota<1K0.97×
34Pennsylvania~20K0.96×
35Tennessee~9K0.96×
36Nebraska~2K0.96×
37Maine~2K0.96×
38Montana~1K0.96×
39Vermont<1K0.96×
40Michigan~10K0.95×
41Indiana~8K0.95×
42Iowa~4K0.94×
43Florida~30K0.92×
44Ohio~10K0.90×
45Minnesota~6K0.90×
46Alabama~6K0.90×
47Delaware~1K0.89×
48South Dakota<1K0.89×
49Wisconsin~6K0.88×
50South Carolina~6K0.88×
Fig. 06

Affinity by region

Affinity by region — The Skin I Live In, United States
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Skin I Live In audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Skin I Live In audience
#·InterestCategoryAffinity×
01Michelle MonaghanMovies & TV363.42×
02Noah BaumbachMovies & TV219.68×
03Luca GuadagninoMovies & TV205.44×
04The LobsterMovies & TV162.18×
05Obsessed (2009 film)Movies & TV141.79×
06Casey AffleckMovies & TV133.31×
07Blue JasmineMovies & TV98.00×
08Sam ClaflinMovies & TV82.57×
09Midnight in ParisMovies & TV69.56×
10Moonrise KingdomMovies & TV60.65×
11SuspiriaMovies & TV58.60×
12Basic InstinctMovies & TV52.53×
13The Grand Budapest HotelMovies & TV43.31×
14Greta GerwigMovies & TV38.40×
1510 Cloverfield LaneMovies & TV37.46×
16David FincherMovies & TV32.41×
17Jason SegelMovies & TV15.43×
18Eyes Wide ShutMovies & TV13.74×
19Cats (musical)Music & Radio10.71×
20Diane KeatonMovies & TV6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Skin I Live In audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Skin I Live In audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
IndulgenceJOY1.34×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Skin I Live In audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Skin I Live In have in United States?

The Skin I Live In has an estimated audience of 544,148 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Skin I Live In viewers?

59.2% of The Skin I Live In fans are female, 40.8% are male, with an average age of 41.3 years.

03

Which brands do The Skin I Live In fans like most?

The Skin I Live In fans show strongest brand affinity for Michelle Monaghan (363.42×), Obsessed (2009 film) (141.79×), and Noah Baumbach (219.68×) over the country average.

04

Where do The Skin I Live In fans live in United States?

The Skin I Live In fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Skin I Live In fans also like?

Beyond The Skin I Live In itself, the audience over-indexes on Obsessed (2009 film) (141.79×), Noah Baumbach (219.68×), Casey Affleck (133.31×), and Luca Guadagnino (205.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Skin I Live In. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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