The Skin I Live In Audience in United States

The Skin I Live In logo

The Skin I Live In has an estimated audience of 475,716 people in United States. 59.2% are female, 40.8% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Clonakilty, Cleveland Institute of Art, Oracle Certification Program, Google Photos, headspace.

The average The Skin I Live In fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Clonakilty, Cleveland Institute of Art, Oracle Certification Program, with strongest over-indexing on Clonakilty (218.82× the country average). Demographically, the The Skin I Live In audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of The Skin I Live In fans

Demographic split for The Skin I Live In audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.3
Estimated audience size475,716

Audience persona

The typical The Skin I Live In fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Clonakilty.

Top regions in United States

Top regions ranked by reach for The Skin I Live In in United States
RegionReachAffinity
California68,9651.32×
Texas50,3371.23×
New York34,4191.29×
Florida30,3770.94×
Illinois18,1011.14×
Pennsylvania16,2881.02×
Georgia15,5481.06×
North Carolina14,4511.01×
Ohio12,9930.89×
Virginia12,0681.04×
Michigan12,0280.97×
New Jersey12,0080.99×
Washington11,8151.24×
Massachusetts10,1381.08×
Arizona9,9251.02×
Tennessee9,4030.99×
Indiana8,0950.93×
Maryland8,0320.98×
Colorado7,9491.06×
Missouri7,4740.97×
Oregon6,7631.24×
Kentucky6,2801.05×
Minnesota6,2370.91×
Wisconsin6,2160.87×
South Carolina6,2000.87×
Louisiana5,9160.96×
Alabama5,4780.82×
Oklahoma5,4111.02×
Connecticut5,0681.06×
Utah5,0441.18×
Nevada4,9801.08×
Arkansas4,0501.03×
Kansas3,7391×
Iowa3,5670.91×
Mississippi3,5110.9×
New Mexico2,6161.1×
Idaho2,4131.01×
Nebraska2,2470.94×
Hawaii1,9530.96×
West Virginia1,8720.85×
New Hampshire1,8560.99×
Washington, District of Columbia1,7011.19×
Maine1,5940.94×
Rhode Island1,4900.98×
Montana1,2240.93×
Alaska1,0050.99×
Delaware9890.75×
South Dakota8320.76×
North Dakota8180.84×
Vermont8180.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Skin I Live In audience
BrandAffinityCategory
Clonakilty218.82×Travel & Leisure
Cleveland Institute of Art115.77×Arts & Culture
Oracle Certification Program55.83×Technology & Electronics
Google Photos3.41×Technology & Electronics
headspace10.07×Health
Horeca16.51×Travel & Leisure
Hemnet14.02×Home & Garden
Elsword16.78×Games
Grace Slick8.28×Music & Radio
Wok6.17×Food & Beverages
Hopkins County, Kentucky24.72×Travel & Leisure
Pallet racking13.16×Home & Garden
Gloria7.48×Music & Radio
Jarabacoa28.31×Travel & Leisure
JDSU2.64×Business & Career
Non-celiac gluten sensitivity9.67×Health
Israel1.79×Travel & Leisure
Jeep Grand Cherokee (WJ)5.16×Cars & Mobility
Throne of Glass6.07×Literature
Grinch3.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Skin I Live In audience
TraitClusterScore
IndulgenceJOY1.46
MindfulnessBALANCE1.42
ExtroversionTHRILL1.39
LGBTQ+ IdentityOPEN1.32
TravellingTHRILL1.3
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for The Skin I Live In
CountryShare
United States17.4%
India5.9%
Spain5.4%

See The Skin I Live In audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does The Skin I Live In have in United States?

The Skin I Live In has an estimated audience of 475,716 people in United States, concentrated in California and Texas.

What is the gender split and age of The Skin I Live In fans?

59.2% of The Skin I Live In fans are female, 40.8% are male, with an average age of 41.3 years.

Which brands do The Skin I Live In fans like most?

The Skin I Live In fans show strongest brand affinity for Clonakilty (218.82×), Cleveland Institute of Art (115.77×), and Oracle Certification Program (55.83×) over the country average.

Where do The Skin I Live In fans live in United States?

The Skin I Live In fans in United States are most concentrated in California (reach 68,965), Texas (reach 50,337), and New York (reach 34,419). These three regions account for the largest share of the active audience.

What other brands do The Skin I Live In fans also like?

Beyond The Skin I Live In itself, the audience over-indexes on Cleveland Institute of Art (115.77×), Oracle Certification Program (55.83×), Google Photos (3.41×), and headspace (10.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Skin I Live In. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.