Thug Life Audience in United States

Thug Life logo

Thug Life has an estimated audience of 882,248 people in United States. 59.6% are female, 40.4% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Hibachi, Google Home, Grinch, Governor of Michigan.

The average Thug Life fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Hibachi, Google Home, with strongest over-indexing on Goop (10.26× the country average). Demographically, the Thug Life audience skews more female with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Thug Life fans

Demographic split for Thug Life audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.8
Estimated audience size882,248

Audience persona

The typical Thug Life fan in United States is more female, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Thug Life in United States
RegionReachAffinity
California170,2431.75×
Texas145,6171.92×
Florida53,6130.9×
New Jersey47,9962.14×
New York47,0870.96×
Georgia43,8161.61×
Illinois41,0361.4×
North Carolina40,1431.51×
Washington34,4281.95×
Virginia32,9911.54×
Michigan31,9641.39×
Pennsylvania30,5111.03×
Ohio28,5941.05×
Massachusetts26,7871.54×
Arizona21,7881.21×
Maryland17,3971.15×
Indiana16,4791.02×
Tennessee16,2600.92×
Missouri13,8190.97×
Colorado12,6210.91×
Minnesota12,0970.96×
Wisconsin11,0610.83×
Oregon11,0301.09×
Alabama10,9210.89×
South Carolina10,8630.82×
Connecticut10,6461.2×
Kentucky9,6940.88×
Oklahoma9,0070.92×
Arkansas7,8981.09×
Nevada7,5940.89×
Louisiana7,1020.62×
Kansas6,6390.95×
Utah6,4270.81×
Iowa6,1740.85×
Mississippi5,7140.79×
New Mexico3,8200.86×
Nebraska3,4290.78×
New Hampshire3,2080.92×
Idaho3,1160.7×
Delaware2,9121.2×
Hawaii2,6550.7×
West Virginia2,6230.64×
Washington, District of Columbia2,5970.98×
Rhode Island2,0120.72×
Maine1,9550.62×
Alaska1,6750.89×
Montana1,5040.61×
South Dakota1,1730.58×
North Dakota9160.51×
Wyoming7590.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thug Life audience
BrandAffinityCategory
Goop10.26×Internet & Social Media
Hibachi11.93×Food & Beverages
Google Home9.39×Technology & Electronics
Grinch5.62×Movies & TV
Governor of Michigan10.04×Politics & Society
Dog breed1.56×Pets & Animals
3D printing3.2×Technology & Electronics
No Escape (1994 film)13.71×Movies & TV
Wok7.47×Food & Beverages
Harlow12.38×Travel & Leisure
TV Fanatic11.1×Movies & TV
Hipster9.04×Politics & Society
Pro-Ject3.66×Music & Radio
Grace Slick7.74×Music & Radio
Magazine (band)5.47×Music & Radio
Cherish (group)9.06×Music & Radio
El Paso County, Colorado10.63×Travel & Leisure
headspace7.44×Health
Fairy godmother5.86×Literature
Guitar Pro25.72×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thug Life audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
Early Adopter MentalityPOWER1.4
IndulgenceJOY1.28
Social Media UsageJOY1.27
ExtroversionTHRILL1.27
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Thug Life
CountryShare
India61.0%
United States14.6%
Malaysia6.3%

See Thug Life audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Thug Life have in United States?

Thug Life has an estimated audience of 882,248 people in United States, concentrated in California and Texas.

What is the gender split and age of Thug Life fans?

59.6% of Thug Life fans are female, 40.4% are male, with an average age of 41.8 years.

Which brands do Thug Life fans like most?

Thug Life fans show strongest brand affinity for Goop (10.26×), Hibachi (11.93×), and Google Home (9.39×) over the country average.

Where do Thug Life fans live in United States?

Thug Life fans in United States are most concentrated in California (reach 170,243), Texas (reach 145,617), and Florida (reach 53,613). These three regions account for the largest share of the active audience.

What other brands do Thug Life fans also like?

Beyond Thug Life itself, the audience over-indexes on Hibachi (11.93×), Google Home (9.39×), Grinch (5.62×), and Governor of Michigan (10.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thug Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.