Rascasse Audience Intelligence

Thug Life Audience in United States

A data profile of the people who buy, follow and care about Thug Life in United States — modelled from more than twelve digital signal sources. Thug Life has an estimated audience of 554,767 people in United States.

#498among Band in United States#8272among Person in United States#4777in Music & Radio

The average Thug Life fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ice-T, Bone Thugs-n-Harmony, Peter Thiel, with strongest over-indexing on Ice-T (70.25× the country average).

Demographically, the Thug Life audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thug Life fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Ice-T.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thug Life profile in United States.

Audience size
555K
in United States
Gender
59.6%♀
40.4% male
Age
41.8
average years
Country rank
#34457
Person in United States
Fig. 01

Search interest · 12-month trend

-92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thug Life fans

59.6% are female, 40.4% are male, average age 41.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Thug Life audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.8
Estimated audience size554,767
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Thug Life audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3915%
40-4921%
50+30%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Thug Life audience comes from United States.

Worldwide audience distribution share by country for Thug Life
CountryShare
India40.1%
United States19.1%
Malaysia13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thug Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Thug Life fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.64×
02Washington~30K1.58×
03Texas~100K1.56×
04Georgia~40K1.46×
05California~100K1.42×
06Virginia~30K1.37×
07North Carolina~30K1.27×
08Illinois~40K1.21×
09Massachusetts~20K1.21×
10Arizona~20K1.18×
11Michigan~30K1.14×
12Maryland~20K1.08×
13Delaware~3K1.07×
14Arkansas~8K1.06×
15Alaska~2K1.05×
16Ohio~30K1.04×
17Connecticut~9K1.04×
18Indiana~20K1.02×
19Oregon~10K1.02×
20Missouri~10K1.01×
21Alabama~10K1.00×
22New Mexico~4K1.00×
23Nevada~8K0.99×
24Pennsylvania~30K0.98×
25Oklahoma~10K0.98×
26Kansas~7K0.98×
27Washington, District of Columbia~3K0.98×
28Tennessee~20K0.96×
29Kentucky~10K0.96×
30Mississippi~7K0.96×
31New York~50K0.94×
32Colorado~10K0.94×
33Nebraska~4K0.94×
34Florida~50K0.92×
35New Hampshire~3K0.92×
36Minnesota~10K0.91×
37Iowa~7K0.91×
38South Carolina~10K0.90×
39Hawaii~3K0.90×
40Wisconsin~10K0.89×
41Utah~7K0.88×
42West Virginia~4K0.87×
43Montana~2K0.87×
44South Dakota~2K0.87×
45Idaho~4K0.86×
46Rhode Island~2K0.86×
47North Dakota~2K0.86×
48Vermont~1K0.86×
49Maine~3K0.84×
50Louisiana~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Thug Life, United States
0.78×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thug Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thug Life audience
#·InterestCategoryAffinity×
01Ice-TMusic & Radio70.25×
02Bone Thugs-n-HarmonyMusic & Radio33.94×
03MadlibMusic & Radio31.15×
04XzibitMusic & Radio28.00×
05Warren GMusic & Radio27.42×
06MusselFood & Beverages18.08×
07Eazy-EMusic & Radio17.52×
08MobyMusic & Radio17.52×
09N.W.AMusic & Radio13.94×
10Peter ThielBusiness & Career13.24×
11M.I.A. (rapper)Music & Radio12.57×
12Christopher MeloniMovies & TV12.32×
13paul smithFashion & Accessoires10.73×
14Once upon a timeMovies & TV10.47×
15Kelly RowlandMusic & Radio9.32×
16Miranda CosgroveMovies & TV8.92×
17Ming-Na WenMovies & TV8.20×
18Pizza HutFood & Beverages2.04×
19TMZInternet & Social Media1.98×
20SubwayFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thug Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thug Life audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
PatriotismCONSERVATISM1.39×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thug Life audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thug Life have in United States?

Thug Life has an estimated audience of 554,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thug Life fans?

59.6% of Thug Life fans are female, 40.4% are male, with an average age of 41.8 years.

03

Which brands do Thug Life fans like most?

Thug Life fans show strongest brand affinity for Ice-T (70.25×), Bone Thugs-n-Harmony (33.94×), and Peter Thiel (13.24×) over the country average.

04

Where do Thug Life fans live in United States?

Thug Life fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Thug Life fans also like?

Beyond Thug Life itself, the audience over-indexes on Bone Thugs-n-Harmony (33.94×), Peter Thiel (13.24×), Eazy-E (17.52×), and Madlib (31.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thug Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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