Thumb sucking Audience in United States

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Thumb sucking has an estimated audience of 295,071 people in United States. 100.0% are female, 0.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Saving, Dog breed, Jorja Fox, WFTS-TV, E-box.

The average Thumb sucking fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Dog breed, Jorja Fox, with strongest over-indexing on Saving (10.49× the country average). Demographically, the Thumb sucking audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Thumb sucking fans

Demographic split for Thumb sucking audience in United States
MetricValue
Female100.0%
Male0.0%
Average age38.2
Estimated audience size295,071

Audience persona

The typical Thumb sucking fan in United States is more female, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Thumb sucking in United States
RegionReachAffinity
California33,5291.03×
Texas25,7441.01×
Florida18,1130.91×
New York16,1000.98×
Illinois9,2320.94×
Georgia9,1001×
Pennsylvania8,8410.89×
New Jersey8,5861.14×
North Carolina8,2330.93×
Kentucky7,8702.13×
Ohio7,4970.82×
Michigan7,3470.95×
Tennessee7,1261.2×
Massachusetts6,4111.1×
Virginia6,4080.89×
Alabama5,9711.45×
Arizona5,4180.9×
Maryland5,2071.03×
Washington5,1060.86×
Indiana4,8070.89×
Missouri4,7160.99×
Colorado4,5930.99×
Louisiana3,8341.01×
Wisconsin3,7700.85×
South Carolina3,5050.79×
Minnesota3,4200.81×
Oregon3,3520.99×
Oklahoma3,0980.95×
Connecticut2,9230.99×
Mississippi2,6531.09×
Utah2,3650.89×
Iowa2,3410.96×
Nevada2,0810.73×
Arkansas1,9150.79×
Nebraska1,8781.27×
Kansas1,8340.79×
Idaho1,5801.07×
New Mexico1,3190.89×
Hawaii1,2681×
West Virginia9580.7×
Alaska8881.41×
Maine8710.82×
New Hampshire8460.73×
Montana8341.02×
South Dakota7641.12×
Delaware7320.9×
Rhode Island7080.75×
North Dakota6871.13×
Washington, District of Columbia6690.75×
Wyoming6651.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thumb sucking audience
BrandAffinityCategory
Saving10.49×Business & Career
Dog breed1.74×Pets & Animals
Jorja Fox5.82×Movies & TV
WFTS-TV1.87×Movies & TV
E-box2.95×Health
Elizabeth Hoyt11.76×Literature
Underarm hair1.66×Beauty & Wellness
Shannon Leto4.86×Movies & TV
Cadbury World1.87×Travel & Leisure
CACI2.19×Technology & Electronics
Artillery1.84×Music & Radio
iPEC Coaching2.13×Business & Career
Ipoh1.66×Travel & Leisure
Cadena SER1.62×Music & Radio
Lion of Judah1.52×
Erika Buenfil1.79×Movies & TV
World Extreme Cagefighting1.52×Sports
Cash Cab (U.S. game show)1.79×Movies & TV
William Boyd (writer)2.24×Literature
The Specials1.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thumb sucking audience
TraitClusterScore
Price SensitivityPREMIUM1.31
CreativityOPEN1.28
Family OrientationCONSERVATISM1.27
MindfulnessBALANCE1.19
IndulgenceJOY1.14
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Thumb sucking
CountryShare
United States93.5%
Egypt5.0%
Germany1.3%

See Thumb sucking audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Thumb sucking have in United States?

Thumb sucking has an estimated audience of 295,071 people in United States, concentrated in California and Texas.

What is the gender split and age of Thumb sucking fans?

100.0% of Thumb sucking fans are female, 0.0% are male, with an average age of 38.2 years.

Which brands do Thumb sucking fans like most?

Thumb sucking fans show strongest brand affinity for Saving (10.49×), Dog breed (1.74×), and Jorja Fox (5.82×) over the country average.

Where do Thumb sucking fans live in United States?

Thumb sucking fans in United States are most concentrated in California (reach 33,529), Texas (reach 25,744), and Florida (reach 18,113). These three regions account for the largest share of the active audience.

What other brands do Thumb sucking fans also like?

Beyond Thumb sucking itself, the audience over-indexes on Dog breed (1.74×), Jorja Fox (5.82×), WFTS-TV (1.87×), and E-box (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thumb sucking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.