Popularity ranking · United States

The 100 most popular Beers in United States

This curated ranking covers the 100 largest beers in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 317 beers tracked in United States, the 100 ranked here account for the largest measured audience reach. Budweiser, Coors Light and Guinness lead the list with a combined estimated audience of 8.8M people. Across all 100 entries the average audience size is 647k, and the largest, Budweiser, reaches around 3.5M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each beer, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Strongbow (cider) 313k 36.9 50.1% Beer
52 San Miguel Brewery 303k 33.9 50.0% Beer
53 Shiner 294k 37.6 47.4% Beer
54 Batemans Brewery 294k Beer
55 South African Breweries 291k 29.8 36.1% Beer
56 Asahi Breweries 285k 35.1 57.1% Beer
57 SweetWater Brewing Company 270k 35.6 45.4% Beer
58 Cigar City Brewing 269k 34.2 51.0% Beer
59 Saint Louis Brewery 267k 39.0 42.6% Beer
60 Mill Street Brewery 265k 39.4 44.2% Beer
61 Pilsner Urquell 261k 43.9 38.1% Beer
62 Victory Brewing Company 250k 35.7 44.2% Beer
63 Great Lakes Brewing Company 245k 35.7 44.2% Beer
64 Allagash Brewing Company 240k 35.6 45.6% Beer
65 Dark Star Brewery 240k Beer
66 Pilsner Urquell Brewery 232k 46.5 4.6% Beer
67 Brewery Ommegang 223k 36.1 51.6% Beer
68 Paulaner Brewery 221k 39.0 41.3% Beer
69 Presidente 216k 37.2 49.5% Beer
70 Firestone Walker Brewing Company 202k 37.6 31.8% Beer
71 Southern Tier Brewing Company 197k 32.9 63.8% Beer
72 Cristal 195k 38.1 43.4% Beer
73 Meantime Brewery 194k 36.3 20.9% Beer
74 Revolution Brewing 193k 35.8 44.9% Beer
75 Tsingtao Brewery 189k 35.8 49.0% Beer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular beers compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each beer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest beer in United States?

Budweiser currently leads with an estimated audience of 3.5M people in United States.

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