SweetWater Brewing Company Audience in United States

SweetWater Brewing Company logo

SweetWater Brewing Company has an estimated audience of 271,541 people in United States. 45.4% are female, 54.6% are male, average age 35.6. Top regions: Georgia, Florida, Colorado. Top brand affinities: Khan Academy, Meg Ryan, Cognac, Tampa Bay Buccaneers, Tumi.

The average SweetWater Brewing Company fan in United States is 35.6 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Colorado. Top brand affinities include Khan Academy, Meg Ryan, Cognac, with strongest over-indexing on Khan Academy (20.96× the country average). Demographically, the SweetWater Brewing Company audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of SweetWater Brewing Company fans

Demographic split for SweetWater Brewing Company audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.6
Estimated audience size271,541

Audience persona

The typical SweetWater Brewing Company fan in United States is balanced, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for SweetWater Brewing Company in United States
RegionReachAffinity
Georgia201,43224.08×
Florida19,8461.08×
Colorado7,8361.83×
North Carolina5,3810.66×
Tennessee5,3780.99×
California4,6440.16×
Texas4,6160.2×
South Carolina4,1951.03×
New York4,1450.27×
Pennsylvania4,0610.44×
Ohio2,9500.35×
Virginia2,8680.43×
Alabama2,7650.73×
Illinois2,5390.28×
Oregon2,4960.8×
Michigan2,0560.29×
New Jersey1,6460.24×
Wisconsin1,3630.33×
Indiana1,3270.27×
Massachusetts1,2910.24×
Maryland1,2490.27×
Missouri1,2340.28×
Minnesota1,1310.29×
Washington1,0930.2×
Arizona1,0780.19×
Kentucky1,0710.31×
Louisiana9900.28×
Mississippi9050.4×
Idaho8490.62×
Arkansas7420.33×
Oklahoma7260.24×
Wyoming6971.73×
Kansas6900.32×
West Virginia6900.55×
Alaska6881.18×
Iowa6550.29×
Utah6320.26×
Hawaii6080.52×
Montana6000.8×
Nevada5980.23×
South Dakota5920.94×
North Dakota5761.03×
New Hampshire5680.53×
Nebraska5560.41×
Connecticut5550.2×
New Mexico5530.41×
Rhode Island5490.63×
Maine5480.56×
Vermont5401.13×
Delaware4910.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SweetWater Brewing Company audience
BrandAffinityCategory
Khan Academy20.96×Business & Career
Meg Ryan21.34×Movies & TV
Cognac20.37×Food & Beverages
Tampa Bay Buccaneers9×Sports
Tumi30.81×Fashion & Accessoires
Buffalo Bills6.45×Sports
NASDAQ6.57×Business & Career
Planet Fitness4.16×Sports
Jacksonville Jaguars10.65×Sports
Minnesota Vikings7.38×Sports
New Belgium Brewing Company27.08×Food & Beverages
Indianapolis Colts8.34×Sports
Cincinnati Bengals8.67×Sports
Grey Goose (vodka)19.91×Food & Beverages
Miami Dolphins6.75×Sports
Green Bay Packers5.46×Sports
Seattle Seahawks6.34×Sports
Google Maps3.46×Internet & Social Media
Pittsburgh Steelers5.3×Sports
Rice cooker28.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SweetWater Brewing Company audience
TraitClusterScore
Quality AwarenessPREMIUM1.8
SustainabilityBALANCE1.31
Early Adopter MentalityPOWER1.3
Luxury OrientationPREMIUM1.27
PatriotismCONSERVATISM1.22
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for SweetWater Brewing Company
CountryShare
United States99.6%
Japan0.1%
Switzerland0.0%

See SweetWater Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does SweetWater Brewing Company have in United States?

SweetWater Brewing Company has an estimated audience of 271,541 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of SweetWater Brewing Company fans?

45.4% of SweetWater Brewing Company fans are female, 54.6% are male, with an average age of 35.6 years.

Which brands do SweetWater Brewing Company fans like most?

SweetWater Brewing Company fans show strongest brand affinity for Khan Academy (20.96×), Meg Ryan (21.34×), and Cognac (20.37×) over the country average.

Where do SweetWater Brewing Company fans live in United States?

SweetWater Brewing Company fans in United States are most concentrated in Georgia (reach 201,432), Florida (reach 19,846), and Colorado (reach 7,836). These three regions account for the largest share of the active audience.

What other brands do SweetWater Brewing Company fans also like?

Beyond SweetWater Brewing Company itself, the audience over-indexes on Meg Ryan (21.34×), Cognac (20.37×), Tampa Bay Buccaneers (9×), and Tumi (30.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SweetWater Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.