Rascasse Audience Intelligence

SweetWater Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about SweetWater Brewing Company in United States — modelled from more than twelve digital signal sources. SweetWater Brewing Company has an estimated audience of 269,578 people in United States.

#57among Beer in United States#5294among Brand in United States#2601in Food & Beverages

The average SweetWater Brewing Company fan in United States is 35.6 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include NASDAQ, New Belgium Brewing Company, Meg Ryan, with strongest over-indexing on NASDAQ (10.85× the country average).

Demographically, the SweetWater Brewing Company audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SweetWater Brewing Company fan in United States is balanced, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SweetWater Brewing Company profile in United States.

Audience size
270K
in United States
Gender
45.4%♀
54.6% male
Age
35.6
average years
Country rank
#51013
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SweetWater Brewing Company

45.4% are female, 54.6% are male, average age 35.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for SweetWater Brewing Company audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.6
Estimated audience size269,578
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the SweetWater Brewing Company audience in United States
Age bracketShare%
16-1923%
20-2927%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

99.6%

of the worldwide SweetWater Brewing Company audience comes from United States.

Worldwide audience distribution share by country for SweetWater Brewing Company
CountryShare
United States99.6%
Japan0.1%
Switzerland0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SweetWater Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

SweetWater Brewing Company customers by region in United States
#RegionReachAffinity×
01Georgia~200K33.73×
02Colorado~6K1.34×
03Alaska<1K1.00×
04Vermont<1K0.98×
05North Dakota<1K0.97×
06South Dakota<1K0.96×
07South Carolina~4K0.93×
08Montana<1K0.93×
09Rhode Island<1K0.91×
10Delaware<1K0.91×
11Florida~20K0.90×
12Hawaii~1K0.90×
13Idaho~1K0.89×
14New Mexico~1K0.89×
15West Virginia~1K0.89×
16New Hampshire<1K0.89×
17Maine<1K0.89×
18Tennessee~5K0.87×
19Nebraska~1K0.87×
20Oregon~3K0.86×
21Mississippi~2K0.86×
22Washington, District of Columbia<1K0.86×
23Arkansas~2K0.85×
24Iowa~2K0.85×
25Oklahoma~3K0.84×
26Connecticut~2K0.84×
27Nevada~2K0.83×
28Utah~2K0.83×
29Kansas~2K0.83×
30Louisiana~3K0.81×
31Alabama~3K0.80×
32Kentucky~3K0.77×
33Arizona~4K0.76×
34Missouri~3K0.73×
35Wisconsin~3K0.73×
36Minnesota~3K0.73×
37Washington~4K0.72×
38Indiana~4K0.71×
39Maryland~3K0.70×
40Massachusetts~4K0.69×
41North Carolina~5K0.67×
42Michigan~5K0.66×
43New Jersey~4K0.64×
44Virginia~4K0.62×
45Ohio~5K0.60×
46Pennsylvania~5K0.58×
47Illinois~5K0.57×
48New York~7K0.47×
49Texas~10K0.45×
50California~10K0.42×
Fig. 06

Affinity by region

Affinity by region — SweetWater Brewing Company, United States
0.42×1.00×33.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SweetWater Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SweetWater Brewing Company audience
#·InterestCategoryAffinity×
01New Belgium Brewing CompanyFood & Beverages31.48×
02Lagunitas Brewing CompanyFood & Beverages27.79×
03Fright NightMovies & TV27.45×
04Sarah ConnorMusic & Radio24.62×
05Joe DiMaggioSports23.74×
06Grey Goose (vodka)Food & Beverages17.90×
07Meg RyanMovies & TV16.39×
08London EyeTravel & Leisure16.21×
09Babe RuthSports15.79×
10NASDAQBusiness & Career10.85×
11Miranda CosgroveMovies & TV10.60×
12CognacFood & Beverages10.59×
13British MuseumArts & Culture8.91×
14Khan AcademyBusiness & Career6.74×
15Tampa Bay BuccaneersSports5.68×
16Miami DolphinsSports4.82×
17Buffalo BillsSports4.76×
18Seattle SeahawksSports4.63×
19Green Bay PackersSports3.82×
20Financial servicesBusiness & Career2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SweetWater Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SweetWater Brewing Company audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
Convenience OrientationPREMIUM2.02×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SweetWater Brewing Company audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
Community OrientationOPEN0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SweetWater Brewing Company's target market in United States?

SweetWater Brewing Company's target market in United States covers an estimated 269,578 people, concentrated in Georgia and Florida.

02

What is the gender split and age of SweetWater Brewing Company customers?

45.4% of the SweetWater Brewing Company audience are female, 54.6% are male, with an average age of 35.6 years.

03

Which brands do SweetWater Brewing Company fans like most?

SweetWater Brewing Company fans show strongest brand affinity for NASDAQ (10.85×), New Belgium Brewing Company (31.48×), and Meg Ryan (16.39×) over the country average.

04

Where do SweetWater Brewing Company fans live in United States?

SweetWater Brewing Company fans in United States are most concentrated in Georgia (reach ~200K), Florida (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do SweetWater Brewing Company fans also like?

Beyond SweetWater Brewing Company itself, the audience over-indexes on New Belgium Brewing Company (31.48×), Meg Ryan (16.39×), Babe Ruth (15.79×), and Lagunitas Brewing Company (27.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SweetWater Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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