Shiner Audience in United States
Shiner has an estimated audience of 297,223 people in United States. 50.3% are female, 49.7% are male, average age 40.8. Top regions: Texas, Florida, California. Top brand affinities: Goop, Governor of Michigan, Grinch, Vocal harmony, Wok.
The average Shiner fan in United States is 40.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (8.54× the country average). Demographically, the Shiner audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Shiner fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.8 |
| Estimated audience size | 297,223 |
Audience persona
The typical Shiner fan in United States is balanced, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 119,791 | 4.69× |
| Florida | 22,959 | 1.14× |
| California | 17,759 | 0.54× |
| Kentucky | 16,434 | 4.41× |
| Tennessee | 15,342 | 2.57× |
| Ohio | 14,347 | 1.57× |
| Minnesota | 12,313 | 2.89× |
| New York | 10,215 | 0.62× |
| Illinois | 7,464 | 0.75× |
| Pennsylvania | 7,038 | 0.7× |
| Georgia | 6,606 | 0.72× |
| North Carolina | 6,387 | 0.71× |
| Michigan | 5,597 | 0.72× |
| Louisiana | 5,251 | 1.37× |
| Massachusetts | 5,174 | 0.88× |
| Virginia | 4,720 | 0.65× |
| New Jersey | 4,486 | 0.59× |
| Missouri | 4,276 | 0.89× |
| Wisconsin | 4,219 | 0.94× |
| Indiana | 4,096 | 0.75× |
| Arizona | 4,080 | 0.67× |
| Alabama | 3,762 | 0.91× |
| Washington | 3,530 | 0.59× |
| Oklahoma | 3,526 | 1.07× |
| Colorado | 3,348 | 0.71× |
| South Carolina | 3,128 | 0.7× |
| Maryland | 2,951 | 0.58× |
| Arkansas | 2,739 | 1.12× |
| Iowa | 2,188 | 0.89× |
| Kansas | 2,141 | 0.91× |
| Mississippi | 1,958 | 0.8× |
| Connecticut | 1,924 | 0.65× |
| Oregon | 1,877 | 0.55× |
| Nevada | 1,397 | 0.49× |
| Utah | 1,327 | 0.5× |
| Nebraska | 1,273 | 0.85× |
| New Mexico | 1,267 | 0.85× |
| New Hampshire | 1,104 | 0.94× |
| Maine | 1,028 | 0.97× |
| West Virginia | 986 | 0.71× |
| Idaho | 852 | 0.57× |
| Rhode Island | 716 | 0.76× |
| South Dakota | 657 | 0.96× |
| Hawaii | 644 | 0.5× |
| North Dakota | 626 | 1.03× |
| Montana | 512 | 0.62× |
| Washington, District of Columbia | 491 | 0.55× |
| Delaware | 439 | 0.54× |
| Alaska | 384 | 0.6× |
| Vermont | 336 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.54× | Internet & Social Media |
| Governor of Michigan | 11.52× | Politics & Society |
| Grinch | 5.41× | Movies & TV |
| Vocal harmony | 6.01× | Music & Radio |
| Wok | 8.29× | Food & Beverages |
| Hibachi | 8.46× | Food & Beverages |
| Google Home | 6.32× | Technology & Electronics |
| Hipster | 8.89× | Politics & Society |
| Israel | 1.93× | Travel & Leisure |
| Grace Slick | 7.81× | Music & Radio |
| Cherish (group) | 9.17× | Music & Radio |
| No Escape (1994 film) | 9.41× | Movies & TV |
| El Paso County, Colorado | 10.39× | Travel & Leisure |
| headspace | 7.44× | Health |
| Guitarist (magazine) | 8.7× | Music & Radio |
| Fairy godmother | 5.57× | Literature |
| Elsword | 12.08× | Games |
| Historic site | 3.05× | Arts & Culture |
| TV Fanatic | 7.57× | Movies & TV |
| Mathcore | 5.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.54 |
| Risk Appetite | THRILL | 1.4 |
| Indulgence | JOY | 1.37 |
| Community Orientation | OPEN | 1.3 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.2% |
| India | 4.1% |
| United Kingdom | 3.8% |
See Shiner audiences in other countries
More Beer audiences in United States
- Budweiser (3,487,859)
- Coors Light (2,677,237)
- Guinness (2,514,089)
- Heineken (2,388,133)
- Miller Lite (2,271,577)
Frequently asked questions
How many fans does Shiner have in United States?
Shiner has an estimated audience of 297,223 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Shiner fans?
50.3% of Shiner fans are female, 49.7% are male, with an average age of 40.8 years.
Which brands do Shiner fans like most?
Shiner fans show strongest brand affinity for Goop (8.54×), Governor of Michigan (11.52×), and Grinch (5.41×) over the country average.
Where do Shiner fans live in United States?
Shiner fans in United States are most concentrated in Texas (reach 119,791), Florida (reach 22,959), and California (reach 17,759). These three regions account for the largest share of the active audience.
What other brands do Shiner fans also like?
Beyond Shiner itself, the audience over-indexes on Governor of Michigan (11.52×), Grinch (5.41×), Vocal harmony (6.01×), and Wok (8.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.