Saint Louis Brewery Audience in United States

Saint Louis Brewery logo

Saint Louis Brewery has an estimated audience of 264,944 people in United States. 42.6% are female, 57.4% are male, average age 39.0. Top regions: Missouri, California, Texas. Top brand affinities: st louis blues, St. Louis Cardinals, Arizona Cardinals, Beer, Ice hockey.

The average Saint Louis Brewery fan in United States is 39.0 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, California, Texas. Top brand affinities include st louis blues, St. Louis Cardinals, Arizona Cardinals, with strongest over-indexing on st louis blues (51.59× the country average). Demographically, the Saint Louis Brewery audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Saint Louis Brewery fans

Demographic split for Saint Louis Brewery audience in United States
MetricValue
Female42.6%
Male57.4%
Average age39.0
Estimated audience size264,944

Audience persona

The typical Saint Louis Brewery fan in United States is more male, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for st louis blues.

Top regions in United States

Top regions ranked by reach for Saint Louis Brewery in United States
RegionReachAffinity
Missouri30,2597.09×
California25,4350.87×
Texas21,6730.95×
Illinois17,1901.95×
Florida13,5230.75×
New York11,9080.8×
Georgia7,2510.89×
Indiana6,4131.32×
Ohio6,3710.78×
Tennessee6,3211.19×
North Carolina5,9810.75×
Pennsylvania5,7600.65×
New Jersey5,2570.78×
Virginia5,1540.8×
Arizona4,9440.91×
Michigan4,8890.71×
Massachusetts4,3790.84×
Colorado3,9770.95×
Washington3,9420.74×
Maryland3,7060.81×
Kentucky3,6081.09×
Oklahoma3,5961.22×
Iowa3,5801.64×
Kansas3,4681.66×
Alabama3,4010.92×
Wisconsin3,1610.79×
Arkansas3,1071.42×
Minnesota2,8120.74×
Louisiana2,7600.81×
South Carolina2,4370.61×
Hawaii2,3932.1×
Mississippi2,1700.99×
Nevada2,0070.78×
Nebraska1,9371.46×
Oregon1,8100.6×
Connecticut1,7790.67×
Utah1,4190.6×
Washington, District of Columbia8481.07×
New Mexico8410.63×
South Dakota6991.14×
West Virginia5750.47×
Idaho5660.43×
New Hampshire5130.49×
Maine4290.45×
Rhode Island4150.49×
Delaware3980.54×
Alaska3620.64×
Montana3320.45×
North Dakota2830.52×
Vermont2420.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Louis Brewery audience
BrandAffinityCategory
st louis blues51.59×Sports
St. Louis Cardinals22.08×Sports
Arizona Cardinals16.75×Sports
Beer1.57×Food & Beverages
Ice hockey2.33×Sports
Kansas City Chiefs2.51×Sports
Chicago Cubs2.72×Sports
IKEA1.66×Home & Garden
Pub2.58×Food & Beverages
Cocktail1.65×Food & Beverages
NHL2.04×Sports
Whisky2.03×Food & Beverages
Street food2.08×Food & Beverages
Non-alcoholic beverage2.42×Food & Beverages
Chicago Bears1.83×Sports
3D printing2.67×Technology & Electronics
Steakhouse1.99×Food & Beverages
Cider2.73×Food & Beverages
Zoo1.78×Kids & Family
Ice skating2.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Louis Brewery audience
TraitClusterScore
Community OrientationOPEN1.44
IndividualismJOY1.34
LGBTQ+ IdentityOPEN1.33
Convenience OrientationPREMIUM1.32
Career OrientationPOWER1.27
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Saint Louis Brewery
CountryShare
France29.4%
Brazil23.0%
Switzerland8.2%

See Saint Louis Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Saint Louis Brewery have in United States?

Saint Louis Brewery has an estimated audience of 264,944 people in United States, concentrated in Missouri and California.

What is the gender split and age of Saint Louis Brewery fans?

42.6% of Saint Louis Brewery fans are female, 57.4% are male, with an average age of 39.0 years.

Which brands do Saint Louis Brewery fans like most?

Saint Louis Brewery fans show strongest brand affinity for st louis blues (51.59×), St. Louis Cardinals (22.08×), and Arizona Cardinals (16.75×) over the country average.

Where do Saint Louis Brewery fans live in United States?

Saint Louis Brewery fans in United States are most concentrated in Missouri (reach 30,259), California (reach 25,435), and Texas (reach 21,673). These three regions account for the largest share of the active audience.

What other brands do Saint Louis Brewery fans also like?

Beyond Saint Louis Brewery itself, the audience over-indexes on St. Louis Cardinals (22.08×), Arizona Cardinals (16.75×), Beer (1.57×), and Ice hockey (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Louis Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.