Rascasse Audience Intelligence

Saint Louis Brewery Target Market in United States

A data profile of the people who buy, follow and care about Saint Louis Brewery in United States — modelled from more than twelve digital signal sources. Saint Louis Brewery has an estimated audience of 266,652 people in United States.

#59among Beer in United States#5323among Brand in United States#2614in Food & Beverages

The average Saint Louis Brewery fan in United States is 39.0 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include st louis blues, St. Louis Cardinals, Arizona Cardinals, with strongest over-indexing on st louis blues (92.17× the country average).

Demographically, the Saint Louis Brewery audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Louis Brewery fan in United States is more male, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for st louis blues.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Louis Brewery profile in United States.

Audience size
267K
in United States
Gender
42.6%♀
57.4% male
Age
39.0
average years
Country rank
#51278
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saint Louis Brewery

42.6% are female, 57.4% are male, average age 39.0.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Saint Louis Brewery audience in United States
MetricValue
Female42.6%
Male57.4%
Average age39.0
Estimated audience size266,652
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Saint Louis Brewery audience in United States
Age bracketShare%
16-1912%
20-2925%
30-3927%
40-4923%
50+13%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Saint Louis Brewery audience comes from United States.

Worldwide audience distribution share by country for Saint Louis Brewery
CountryShare
France29.6%
Brazil22.9%
Switzerland8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Louis Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Louis Brewery customers by region in United States
#RegionReachAffinity×
01Missouri~30K6.81×
02Hawaii~2K2.08×
03Illinois~20K1.89×
04Kansas~3K1.66×
05Iowa~3K1.59×
06Arkansas~3K1.48×
07Nebraska~2K1.41×
08Oklahoma~4K1.33×
09Indiana~6K1.29×
10Tennessee~6K1.16×
11Kentucky~4K1.12×
12South Dakota<1K1.12×
13Washington, District of Columbia<1K1.06×
14Mississippi~2K1.02×
15Texas~20K0.91×
16Colorado~4K0.90×
17Alabama~3K0.89×
18Georgia~7K0.86×
19Arizona~5K0.86×
20Virginia~5K0.82×
21Wisconsin~3K0.82×
22Louisiana~3K0.82×
23California~20K0.81×
24Massachusetts~4K0.81×
25Maryland~4K0.81×
26New York~10K0.78×
27Nevada~2K0.78×
28Alaska<1K0.78×
29Ohio~6K0.77×
30New Jersey~5K0.75×
31Minnesota~3K0.75×
32North Carolina~6K0.74×
33Washington~4K0.74×
34Florida~10K0.73×
35North Dakota<1K0.73×
36Vermont<1K0.73×
37Michigan~5K0.72×
38New Mexico<1K0.71×
39Connecticut~2K0.70×
40Delaware<1K0.67×
41Pennsylvania~6K0.66×
42Oregon~2K0.66×
43Rhode Island<1K0.66×
44Montana<1K0.66×
45South Carolina~3K0.64×
46Utah~2K0.64×
47West Virginia<1K0.64×
48New Hampshire<1K0.63×
49Maine<1K0.61×
50Idaho<1K0.58×
Fig. 06

Affinity by region

Affinity by region — Saint Louis Brewery, United States
0.58×1.00×6.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Louis Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Louis Brewery audience
#·InterestCategoryAffinity×
01st louis bluesSports92.17×
02St. Louis CardinalsSports18.05×
03Arizona CardinalsSports11.31×
04Non-alcoholic beverageFood & Beverages6.01×
05CiderFood & Beverages5.13×
06PubFood & Beverages4.69×
07SteakhouseFood & Beverages3.34×
08Ice hockeySports3.19×
09WhiskyFood & Beverages2.99×
10CocktailFood & Beverages2.62×
11IKEAHome & Garden2.39×
12BeerFood & Beverages2.34×
13Nonprofit organizationPolitics & Society2.27×
14WineFood & Beverages2.14×
15GrillingFood & Beverages2.03×
16BarbecueFood & Beverages1.96×
17Alcoholic beveragesFood & Beverages1.88×
18BaseballSports1.75×
19CookingFood & Beverages1.53×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Louis Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Louis Brewery audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
IndulgenceJOY1.62×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Louis Brewery audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.42×
Risk AppetiteTHRILL0.49×
Quality AwarenessPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saint Louis Brewery's target market in United States?

Saint Louis Brewery's target market in United States covers an estimated 266,652 people, concentrated in Missouri and California.

02

What is the gender split and age of Saint Louis Brewery customers?

42.6% of the Saint Louis Brewery audience are female, 57.4% are male, with an average age of 39.0 years.

03

Which brands do Saint Louis Brewery fans like most?

Saint Louis Brewery fans show strongest brand affinity for st louis blues (92.17×), St. Louis Cardinals (18.05×), and Arizona Cardinals (11.31×) over the country average.

04

Where do Saint Louis Brewery fans live in United States?

Saint Louis Brewery fans in United States are most concentrated in Missouri (reach ~30K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Louis Brewery fans also like?

Beyond Saint Louis Brewery itself, the audience over-indexes on St. Louis Cardinals (18.05×), Arizona Cardinals (11.31×), Non-alcoholic beverage (6.01×), and Pub (4.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Saint Louis Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Louis Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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