Rascasse Audience Intelligence

Pilsner Urquell Brewery Target Market in United States

A data profile of the people who buy, follow and care about Pilsner Urquell Brewery in United States — modelled from more than twelve digital signal sources. Pilsner Urquell Brewery has an estimated audience of 232,475 people in United States.

#78among Beer in United States#5998among Brand in United States#2801in Food & Beverages

The average Pilsner Urquell Brewery fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Beer festival, Discount Tire, Beer, with strongest over-indexing on Beer festival (8.98× the country average).

Demographically, the Pilsner Urquell Brewery audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pilsner Urquell Brewery fan in United States is more male, around 46.5 years old, with strong Career Orientation tendencies and a notable affinity for Beer festival.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Pilsner Urquell Brewery profile in United States.

Audience size
232K
in United States
Gender
4.6%♀
95.4% male
Age
46.5
average years
Country rank
#54823
Brand in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pilsner Urquell Brewery

4.6% are female, 95.4% are male, average age 46.5.

Fig. 02

Gender split

4.6%
Female
95.4%
Male
Demographic split for Pilsner Urquell Brewery audience in United States
MetricValue
Female4.6%
Male95.4%
Average age46.5
Estimated audience size232,475
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Pilsner Urquell Brewery audience in United States
Age bracketShare%
16-190%
20-2912%
30-3924%
40-4939%
50+24%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Pilsner Urquell Brewery audience comes from United States.

Worldwide audience distribution share by country for Pilsner Urquell Brewery
CountryShare
United States18.7%
Czech Republic15.4%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilsner Urquell Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Pilsner Urquell Brewery customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.51×
02Colorado~5K1.48×
03Illinois~10K1.41×
04Massachusetts~6K1.29×
05Maine~1K1.26×
06Vermont<1K1.26×
07Pennsylvania~10K1.23×
08New York~20K1.22×
09New Hampshire~1K1.22×
10Wisconsin~4K1.21×
11Connecticut~3K1.21×
12Nebraska~1K1.16×
13Alaska<1K1.15×
14Minnesota~4K1.13×
15Washington~5K1.12×
16Rhode Island<1K1.12×
17New Jersey~7K1.11×
18Oregon~3K1.09×
19Michigan~6K1.03×
20Florida~20K1.01×
21Virginia~6K1.01×
22Montana<1K1.01×
23California~30K0.99×
24Maryland~4K0.99×
25Nevada~2K0.99×
26Hawaii<1K0.96×
27Delaware<1K0.96×
28North Carolina~7K0.95×
29Indiana~4K0.93×
30Kentucky~3K0.92×
31Utah~2K0.91×
32Idaho~1K0.91×
33Georgia~6K0.89×
34South Carolina~3K0.89×
35Iowa~2K0.89×
36Ohio~6K0.88×
37South Dakota<1K0.88×
38Arizona~4K0.87×
39Kansas~2K0.87×
40Tennessee~4K0.86×
41Missouri~3K0.86×
42New Mexico~1K0.86×
43North Dakota<1K0.86×
44Arkansas~2K0.81×
45West Virginia<1K0.81×
46Texas~20K0.79×
47Oklahoma~2K0.77×
48Louisiana~2K0.73×
49Alabama~2K0.70×
50Mississippi~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Pilsner Urquell Brewery, United States
0.66×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilsner Urquell Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilsner Urquell Brewery audience
#·InterestCategoryAffinity×
01GuinnessFood & Beverages9.60×
02Beer festivalFood & Beverages8.98×
03LagerFood & Beverages7.74×
04CigarFood & Beverages6.77×
05GinFood & Beverages4.43×
06Non-alcoholic beverageFood & Beverages3.82×
07Discount TireShopping3.59×
08RumFood & Beverages3.32×
09Rail transportTravel & Leisure3.22×
10PubFood & Beverages3.14×
11KFCFood & Beverages2.53×
12WhiskyFood & Beverages2.42×
13Britney SpearsMusic & Radio2.26×
14CocktailFood & Beverages2.01×
15Wendy'sFood & Beverages1.97×
16BeerFood & Beverages1.93×
17CNNMovies & TV1.56×
18Alcoholic beveragesFood & Beverages1.52×
19WineFood & Beverages1.51×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilsner Urquell Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilsner Urquell Brewery audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.10×
IndulgenceJOY1.77×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilsner Urquell Brewery audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.22×
TravellingTHRILL0.50×
Luxury OrientationPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pilsner Urquell Brewery's target market in United States?

Pilsner Urquell Brewery's target market in United States covers an estimated 232,475 people, concentrated in California and Florida.

02

What is the gender split and age of Pilsner Urquell Brewery customers?

4.6% of the Pilsner Urquell Brewery audience are female, 95.4% are male, with an average age of 46.5 years.

03

Which brands do Pilsner Urquell Brewery fans like most?

Pilsner Urquell Brewery fans show strongest brand affinity for Beer festival (8.98×), Discount Tire (3.59×), and Beer (1.93×) over the country average.

04

Where do Pilsner Urquell Brewery fans live in United States?

Pilsner Urquell Brewery fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pilsner Urquell Brewery fans also like?

Beyond Pilsner Urquell Brewery itself, the audience over-indexes on Discount Tire (3.59×), Beer (1.93×), Cigar (6.77×), and Alcoholic beverages (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pilsner Urquell Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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