Traffic Audience in United States

Traffic logo

Traffic has an estimated audience of 1,932,658 people in United States. 54.3% are female, 45.7% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.

The average Traffic fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.61× the country average). Demographically, the Traffic audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Traffic fans

Demographic split for Traffic audience in United States
MetricValue
Female54.3%
Male45.7%
Average age40.8
Estimated audience size1,932,658

Audience persona

The typical Traffic fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Traffic in United States
RegionReachAffinity
California395,1181.86×
Texas186,1481.12×
Florida147,0541.12×
New York109,1271.01×
Pennsylvania71,1941.09×
Washington69,9091.8×
Georgia67,2771.13×
Maryland59,9921.81×
Virginia59,9781.27×
Massachusetts59,6071.57×
Illinois56,1330.87×
Ohio54,3470.91×
New Jersey49,5781.01×
Arizona49,1841.25×
Michigan47,8980.95×
North Carolina47,1120.81×
Tennessee42,8341.1×
Indiana35,9451.02×
Missouri34,3361.1×
Kentucky31,9801.32×
Louisiana31,9621.28×
Colorado29,4160.97×
South Carolina29,0691×
Alabama27,5111.02×
Oregon25,6341.16×
Hawaii24,8362.99×
Minnesota24,6560.89×
Nevada24,0261.29×
Connecticut23,0621.19×
Utah22,8581.32×
Wisconsin19,5660.67×
Oklahoma14,9590.7×
Arkansas12,6510.79×
Mississippi11,9850.75×
New Mexico11,9471.23×
Kansas8,5890.56×
Idaho7,3110.75×
New Hampshire7,0140.92×
Iowa6,8390.43×
Rhode Island6,1301×
West Virginia6,0890.68×
Washington, District of Columbia5,9621.03×
Delaware5,8341.09×
Nebraska4,6630.48×
Maine4,0040.58×
Montana1,8690.35×
Vermont1,6770.49×
Alaska1,5420.37×
South Dakota1,4420.32×
North Dakota1,3040.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traffic audience
BrandAffinityCategory
Elsword25.61×Games
Israel2.96×Travel & Leisure
Kendra Scott1.6×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Jeep Wagoneer2.67×Cars & Mobility
Cam Ward1.61×Sports
Stamp collecting1.72×Home & Garden
Home staging1.85×Home & Garden
Hocus Pocus1.68×Movies & TV
Jeep Grand Cherokee (WJ)2.14×Cars & Mobility
UK garage1.79×Music & Radio
Corona (band)1.65×Music & Radio
Kento Yamazaki3.13×Movies & TV
Nuts (film)1.6×Movies & TV
Hayward, California2.75×Travel & Leisure
Keeper (password manager)1.59×Technology & Electronics
Primos Hunting5.21×Sports
JamBase2.74×Music & Radio
Governor of Michigan1.74×Politics & Society
jordy nelson3.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traffic audience
TraitClusterScore
ExtroversionTHRILL1.24
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.14
Luxury OrientationPREMIUM1.13
IndulgenceJOY1.04
Community OrientationOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Traffic
CountryShare
United States31.3%
United Kingdom19.6%
India6.1%

See Traffic audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Traffic have in United States?

Traffic has an estimated audience of 1,932,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Traffic fans?

54.3% of Traffic fans are female, 45.7% are male, with an average age of 40.8 years.

Which brands do Traffic fans like most?

Traffic fans show strongest brand affinity for Elsword (25.61×), Israel (2.96×), and Kendra Scott (1.6×) over the country average.

Where do Traffic fans live in United States?

Traffic fans in United States are most concentrated in California (reach 395,118), Texas (reach 186,148), and Florida (reach 147,054). These three regions account for the largest share of the active audience.

What other brands do Traffic fans also like?

Beyond Traffic itself, the audience over-indexes on Israel (2.96×), Kendra Scott (1.6×), Japanese domestic market (2.47×), and Jeep Wagoneer (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.