Twenty20 Audience in United States
Twenty20 has an estimated audience of 637,753 people in United States. 34.6% are female, 65.4% are male, average age 32.4. Top regions: Massachusetts, California, New Jersey.
The average Twenty20 fan in United States is 32.4 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New Jersey. Demographically, the Twenty20 audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Category: Sports · Type: Event · Subtype: Cricket
Demographics of Twenty20 fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 32.4 |
| Estimated audience size | 637,753 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 439,291 | 34.96× |
| California | 25,465 | 0.36× |
| New Jersey | 14,872 | 0.92× |
| New York | 14,053 | 0.39× |
| Texas | 10,582 | 0.19× |
| Montana | 6,093 | 3.44× |
| Florida | 6,091 | 0.14× |
| Illinois | 4,622 | 0.22× |
| Virginia | 4,168 | 0.27× |
| Ohio | 4,078 | 0.21× |
| Pennsylvania | 3,754 | 0.17× |
| Nevada | 3,235 | 0.52× |
| North Carolina | 2,978 | 0.16× |
| Maryland | 2,858 | 0.26× |
| Georgia | 2,831 | 0.14× |
| Washington | 2,324 | 0.18× |
| Missouri | 2,197 | 0.21× |
| Michigan | 2,091 | 0.13× |
| Indiana | 2,068 | 0.18× |
| New Hampshire | 2,023 | 0.81× |
| Connecticut | 1,978 | 0.31× |
| Minnesota | 1,968 | 0.22× |
| Colorado | 1,896 | 0.19× |
| Wisconsin | 1,224 | 0.13× |
| Kentucky | 1,122 | 0.14× |
| Arizona | 1,119 | 0.09× |
| Tennessee | 1,103 | 0.09× |
| South Carolina | 1,096 | 0.11× |
| Oklahoma | 1,064 | 0.15× |
| Kansas | 1,000 | 0.2× |
| Rhode Island | 977 | 0.48× |
| Mississippi | 962 | 0.18× |
| Louisiana | 933 | 0.11× |
| Arkansas | 932 | 0.18× |
| Oregon | 913 | 0.12× |
| Alabama | 869 | 0.1× |
| Idaho | 867 | 0.27× |
| West Virginia | 867 | 0.29× |
| Hawaii | 764 | 0.28× |
| Iowa | 760 | 0.14× |
| Utah | 737 | 0.13× |
| Vermont | 735 | 0.66× |
| Nebraska | 699 | 0.22× |
| Maine | 689 | 0.3× |
| New Mexico | 638 | 0.2× |
| Washington, District of Columbia | 594 | 0.31× |
| Delaware | 566 | 0.32× |
| South Dakota | 434 | 0.29× |
| Alaska | 432 | 0.32× |
| Wyoming | 350 | 0.37× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Early Adopter Mentality | POWER | 1.47 |
| Luxury Orientation | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Pakistan | 20.2% |
| United States | 19.6% |
| Bangladesh | 12.7% |
See Twenty20 audiences in other countries
More Cricket audiences in United States
- Indian Premier League (21,620,146)
- Indian Premier League (3,955,406)
- India national cricket team (3,585,582)
- Cricket World Cup (2,105,982)
- Pakistan national cricket team (1,817,383)
How to read this data
Audience size is the estimated number of people in United States who actively search for Twenty20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.